Did you know...
There are 2 major Search Engine Marketing strategies that exist today and they are SEO (search engine optimization) and PPC (pay-per-click)...please keep in mind that these two methods are completely different from each other.
Pay Per Click marketing allows you to bring targeted traffic to your website for a per-click fee. You are charged only if a user searches for a particular keyword in the search engine which you are bidding on and clicks on your advertisements. You can even limit pay per click ads to the people located in a certain geographic area. Normally Google and Yahoo search engines will classify PPC ads appearing on their search results as "sponsored listings". These ads appear at the very top or the right side of the search result pages.
However, Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Achieving high placement in these rankings is very important, and can bring a lot of targeted traffic to your website over the long-term.
Search engines are often the first place customers visit to begin their product research. Pay-per-click is still the only guaranteed method to achieve top search engine rankings. It is true pay for performance advertising because...
If no one clicks on your ad and goes to your website you don't pay a thing!
We manage everything! We write the ads, we select the best keywords, and we do the keyword bidding for you!
We report everything! Through your password protected online interface we report every dollar spent, every visitor to your website, every phone call, email, online form submitted or coupon printed that is a direct result of the PPC campaign that we are managing for you.
You set the budget! Your budget is a critical ingredient in determining the success of your campaign. We will work with you to determine the optimal budget for your particular needs.
Don't have a website? We will even offer you a one-page offer website specially designed to turn clicks into calls!
The ideal online marketing plan is usually the one that has a combination of both; PPC and SEO working hand in hand in the evolution of a website. At WSI we always make sure that you get the return of every single dollar spent on marketing your website. Our years of expertise in Internet Marketing have shown that an effective, profitable Internet Solution is the result of careful planning, implementation and everlasting customer support. These online marketing tools are always recommended to ensure that the website attracts the desired targeted traffic in a more effective time and manner.
WSI will guarantee the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We'll also show you how to improve your website's conversion rate to turn more of your web site visitors into buyers.
