Catherine gathered more information, and devised the mechanics for a snap-together rail system featuring carved hardwood designs. Window Enhancements offer either semi-custom or complete custom designs, which are placed along the inner edge of a window frame. Consumer focus groups describe her product as "crown molding for windows." Catherine had her product evaluated by the Wisconsin Innovation Service Center.  It beat all existing window treatment competitor products in value for both quality and versatility for the price. Catherine proceeded to patent the product, and currently holds two U.S. patents and one Canadian patent.  She also has over 100 copyrighted designs.

In 2000, she introduced the product at Pheasant Run Home Show, where she received rave reviews and press coverage.  In 2002, suddenly finding herself a single parent, she put the business aside to devote all her focus on the needs of her three young sons.

This year, Catherine visited the IL SBDC at Waubonsee to get help re-starting her business. The SBDC helped her update her business plan, and connected her with a mentor in the industry who helped her set pricing and marketing strategies.  Her research indicated interest and demand for her product: 

• Both the window treatment and interior decor industries are constantly seeking new product innovations to satisfy consumer's demands.
• Astute resellers are adding new product content knowing it is vital in driving traffic to their web sites to increase sales.
• Consumers welcome new brands offering value in creative, personalize and quality solutions

Catherine lined up two IL manufacturers, and re-launched her product last week at the IL chapter of the Window Coverings Association of America, where she had inquiries from interior designers, retailers and distributors across the country.

You can check out Catherine's window products at www.richwoodcollections.com.