Positive Deviance Approach for Behavior and Social Change From the Inside Out
Featuring Jerry Sternin
Wednesday, 1/23/08 12pm EST
Attracting Early Career Employees: Employment Branding for Young Talent Featuring Dr. Lynn Ware, Consultant to Organizations Such as: Citigroup, Charles Schwab, United Healthcare, and Sun Microsystems
Tuesday, 1/22/08 12pm EST

Baby boomers are beginning to retire and want to change the way they work. Our educational system isn't keeping up with our employment needs. One consequence of changing workforce demographics is that the competition for young, high potential employees is intensifying. To complicate the challenge, the work expectations and priorities of young talent have shifted dramatically. Join us to learn about how your organization can position itself to attract, recruit and retain these early career employees based on the work life preferences of 4500 Gen Y employees and actual case studies from companies that have demonstrated a high success ratio.

We will cover:

  • Trends in the global talent pool: The sourcing challenge
  • Changing expectations of young talent and how to match them
  • Employment Branding: What it is and how to do it with young employees in mind
  • Streamlining the hiring process for recruiting wins
  • Helping older hiring managers recruit and hire young employees
  • The role of on-boarding in keeping early career talent
 
 
Join us on this webinar here...
Positive Deviance Approach for Behavior and Social Change from the Inside Out Webinar,
Featuring Jerry Sternin, Assistant Dean and Advisor to Students at Harvard University, and Peace Corps Director in Rwanda
Wednesday, 1/23/08 12pm EST

Traditional expert -driven models for individual, social and organizational change often don't work. Like the human immune system, individuals, communities and institutions such as MOH, hospitals reject what is perceived as "foreign matter". When "experts" provide strategies for individual or social change which are externally identified and "not invented here",  they are doomed to fail.

The Positive Deviance approach builds on successful but "deviant" (different) practices and strategies that are identified from within the community or institution, by the very people whose behavior needs to change, and thus are, by definition, accessible today by those sharing the same cultural context.

Positive Deviance (PD) is based on the belief that in every "community" (i.e. village, corporation, school system, hospital, etc.) there are certain individuals or entities whose uncommon, but demonstrably successful behaviors or strategies enable them to find better solutions to problems than their neighbors or colleagues who have access to exactly the same resources. 

Beside being known in nutrition as "The PD/Hearth Model", the PD approach has been applied to problems as diverse as condom use among commercial sex workers, neo-natal mortality, education performance, trafficking of girls,  and is now being recognized as a powerful tool for addressing educational  problems as well.

 
Join us on this webinar here...
Upcoming Events
Jerry Sternin Webinar, 1/23/08 12pm EST
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