Social Media in the Business Environment
Date: Thursday January 19th from 6-9pm
Location: Lebanon Valley College Lynch Building room 181
This workshop will cover how to get the most impact from a social media strategy and how to use social media to grow your business.
Topics covered will include:
Overview of the Top Social Media Sites
Determining the Best Social Media Sites for Your Business
Finding your Target Audience
Social Media Policy
Development of a Successful Social Media Strategy
Using LinkedIn to Build Your Business
Building a Thought Leadership Position
Pitfalls of Social Media to Avoid
Successful Case Studies
Internet Marketing for Business Professionals
Date: Thursday, January 26th 6-9pm
Location: Lebanon Valley College Lynch Building room 181
This workshop will help business professionals gain a strategic understanding of the Internet and how to capitalize on all that it has to offer.
Topics covered will include:
How the Internet has Changed Marketing and Public Relations
Internet Marketing Strategies to Reach Business Goals
Internet Marketing Strategies -How to determine which is right for your organization:
SEO Search Engine Optimization
SEM Search Engine Marketing
Thought Leadership
Business Development and Sales
Paid Advertising
Social Media Engagement
Reputation Management
Public Relations
Cost per person:
$ 175/workshop - $150/workshop if both workshops are taken
$ 150/workshop - if 5 or more attendees from the same company
Parking: The Lynch Building is #5 on the parking map http://www.lvc.edu/about-lvc/campus-map.aspx. Parking is available on the street on College Avenue or on Church Street, in any visitor lot, and in the Municipal Parking Lot located behind the Suzanne Arnold Art Gallery #49 on the map and next to parking lot "K"
To reserve your space, or for additional information call 717-867-6213 or email graduate-studies@lvc.edu. Limited seating is available.
Checks should be made out to Lebanon Valley College and can be mailed to:
Lebanon Valley College
Office of Graduate Studies and Continuing Education
101 N. College Avenue
Annville, PA 17003
