If you have a website, and you want it to communicate with humanity, then you are a publisher of original content. When you look at yourself in the mirror, you should see "RUPERT" emblazoned across your forehead. 

So ask yourself.  If Rupert Murdoch put out a magazine every month and then just stopped in December and January, should he expect his magazines to rip off the stands when he finally decided to publish again in February?

What if Rupert filled the magazine with only advertisements? Would he expect anyone at all to buy his magazine come March?

I'll let you answer that.  

You have to communicate on a regular basis with your clients, you have to give them seriously good information for free, you have to use different media - e-newsletters, facebook, youtube movies, blogs, rss feeds, heaven help us- tweets, .... and then, finally, you can maybe sell them something.

That's the game.  I didn't make the rules, but that's the way you play successfully!