webmarketid.com
Webmarketid.com 2010

Webmarketid.com is a web design and internet marketing firm. Robin Dreyfuss, the owner, spends a lot of time keeping at the edge of the internet marketing world, in order to better advertise your site to the world.  This blog is new, and designed to share insights and trends that I see as important enough to share...with you.

Robin's Blog December 2010

Robin-Dreyfuss
Google Places is my new favorite place to increase eyeballs to your site. It used to be called Google Local Business. It's been rethought, revamped, and totally focussed on going mobile.

Now there are more searches done on mobile platforms than on desktop pc's! And the trend can only continue with all the ipads and smartphones out there.


Google Places forces a business owner to "claim" their listings and then build a whole mini-page about the business. With this done, it is much easier to be included in the "7-pack" or "10-pack" (see example) offered at the TOP of search queries where people are trying to locate a business, with red "bubbles" that are repeated in an accompanying map.


The company can then be highlighted on Google Maps - the most used mobile app. I should probably repeat that.


Google of course is monetizing this whole movement by offering "Google Tags" and soon, "Google Boost" to highlight businesses willing to pay for it. My suggestion? Surf with the tide!



Robin Dreyfuss
www.webmarketid.com
robind@webmarketid.com
954-610-2000

December 2010 Blog
"Google Places"
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