JDI News & Views
Welcome To Our Newsletter! 
1st Quarter, 2011 - Vol 1, Issue 1
In This Issue
RFID - Is it worth it?
What's New At JDI
OPINION - Kodak's Lawsuit
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Greetings! 
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Happy 2011 and welcome to JDI's first newsletter ever!  JDI News & Views, released quarterly, will be dedicated to the latest news in digital imaging and technology. Not only will we discuss the latest and greatest in digital cameras, printers and software, but we'll also look at the various imaging technologies which are benefiting amusement parks and tourist attractions around the world. Thanks for joining us and please let us know what you would like to see discussed in JDI News & Views!

RFID - Is it worth it? 
 
RFID icon  RFID can be an extremely useful and powerful tool if used in the right conditions.  Would your facility benefit from RFID? Answer these questions and find out if RFID is right for you!

RFID SURVEY
What's new at JDI 
 
3DIAAPA 2010 was the busiest IAAPA show JDI has seen in several years and the premier of our new 3D camera attracted alot of attention.  The camera is still a prototype so we were only capturing pictures for display on the monitors, but the quality of the 3D image impressed many people.  Once completed, we'll have a few camera options to fit a range of budgets.  We'll also have a stand alone option for people who want to take 3D images in front of a background or greenscreen, as well as a ride photo 3D system.  The product for sale will be either in print form, as a lenticular image or anaglyph, or in e-mail form.  To see a sample 3D image from the trade show, click the link below.

Sample 3D Image from IAAPA 2011

JDI's View on Kodak's Suit Against Shutterfly  
 
Fish Face

Something fishy

going on at Kodak

Eastman Kodak claims it owns the patent for displaying images on-line and they are suing Shutterfly.  This lawsuit, if successful, may make Kodak the only company who could display, share and sell photos on-line.  The ramifications of a successful lawsuit would be enorormous since there are probably hundreds of companies which provide this service on their web sites.  Is the lawsuit viable?  Since the internet was designed to display text and images since the day it started, the entire premise of the lawsuit is in question.  After all, for a patent to be valid, the item can't be obvious, nor can it have been on display within the past year.  These are significant questions which Kodak must answer for a successful outcome to this case.

Reasonable people may ask if this lawsuit is an attempt by the photo giant to eliminate competition and capture an entire market for themselves?  After all, if Kodak won, all companies would need to license Kodak's technology to provide image display and sharing services on their web sites.  So is this lawsuit a consequence of Kodak's financial woes?  In 2001, shares of Kodak traded at more than $47 per share.  At the end of 2010, their shares hovered around $5.50 per share (and that's after an 11% surge based on speculation that the company might be sold).  Furthermore, it's no secret Kodak has undergone huge downsizing in the past decade, and in 2009, they received $3 billion of taxpayers dollars in bailout funding.  We can't help but wonder if suing smaller companies to destroy competition may be Kodak's best strategy for success.
 
Here is a link to the article which discusses Kodak's lawsuit against Shutterfly. Kodak - Shutterfly News Article