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BRSI's
Definition of Sustainability
The Blue Ridge Sustainability Institute is an advocate and catalyst for actions that make the earth more sustainable. Sustainability means creating and maintaining conditions under which humans and nature can exist in productive harmony, that permit fulfilling social, economic and environmental requirements of present and future generations. |
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Board of Directors
Paul Bellows Chair Retired Chief Operating Officer, Kilpatrick Stockton LLP
Patricia S. Smith Treasurer Retired President, The Community Foundation of Western North Carolina
W. Louis Bissette, Jr. Secretary Partner, McGuire, Wood & Bissette
Becky Anderson Consultant; Founder and Former Director, Hand Made in America
Jack Haiden Britt Blackwell Britt & Associates; Retired Executive Vice President of The University of Tennessee
Susan Fox Assistant Director of Research, Southern Research Station, US Forest Service
Holly Jones Buncombe County Commissioner; Director, YWCA of Asheville
Robert K. McMahan Dean, Professor of Engineering, The Kimmel School, Western Carolina University
LaVoy Spooner WNC Regional Director for External Affairs, AT&T
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Green Mondays would not be possible without funding support from the following sponsors:

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Our Sponsors
We would like to thank all of our sponsors for the generous resources that make this organization possible.
Stay tuned for future "Sponsor Profiles" in upcoming newsletters and get to know those who contribute to the sustainability of WNC. |
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BRSI Volunteer Profile
We have an amazing collection of talented professionals who contribute their time and resources to the management of BRSI projects and programs.
This month's featured member is:
Chris Fargo-Masuda
See Chris's full profile to your right.
Thank you, Chris, for your contribution!
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GREEN MONDAY
ROUND-UP
We are pleased to announce that Asheville Green Drinks will be hosting a follow-up discussion to our Green Monday topic beginning in May.
Click here for more info
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Newsletter Team
Editor Lenny Bernstein
Design/Production
Paul Dezendorf
Writers
Tim Ballard
Lenny Bernstein
Brandee Boggs
Chris Fargo-Masuda
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Comments Welcome
We, at BRSI, strive to provide useful, accurate information to residents of Western North Carolina.
If any errors exist in this publication we invite you to notify Newsletter Staff as a means of quality control.
We appreciate your assistance.
Click here to submit feedback
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Energy Efficiency, Conservation, and Renewables (EECR) Campaign Update
During the past month the EECR campaign has had several exciting new developments. We are pleased to announce that Conrad Industries has enthusiastically accepted the role of Founding Corporate Partner of the Energy Action Council.
As mentioned in last month's update, the first convening of the Council in March marked the launch of the campaign. The meeting was attended by cross-sector leaders encompassing the diversity of energy interests in our regions, including representatives from Asheville City Council, the Chamber of Commerce, the Buncombe County Board of Commissioners, Progress Energy, AB-Tech, the State Energy Office, and the Biltmore Company. Following the meeting, a survey was conducted of all participants for feedback on the ideas generated; both the response rate of 85% and the results were very encouraging:
- More than 90% of respondents viewed a major regional EECR campaign as "very" or "extremely" important;
- More than 90% felt it was "important" or "very important" that the campaign include a major measurable, regional goal for reducing energy
- 86% felt that a coordinated multi-media effort should be a major part of the campaign
- Engaging the financial community was the most popular campaign component
- The majority (64%) felt energy efficiency was the most important of the three campaign focuses
Based in part on this feedback, EECR campaign leaders are working to build capacity for measuring region-wide energy consumption in preparation for setting a regional energy reduction goal; convening a regional green finance summit; creating multi-media content to support the campaign; and developing our weatherization effort as a major part of the energy efficiency focus.
As another part of the EECR campaign, BRSI recently partnered with the Asheville Independent Restaurants (AIR) in applying for a $250,000 grant from the NC Department of Commerce to fund energy efficiency, energy conservation, and renewable energy measures in 17 local independent restaurants pursuing green certification through the national Green Restaurant Association. This is in direct support of a broader goal of building Asheville into a national green dining destination city.
Stay tuned for future updates on the BRSI/AIR collaboration and the EECR campaign!
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Meet Chris Fargo-Masuda,
BRSI Volunteer
Chris Fargo-Masuda is a BRSI Researcher. His primary focus has been to examine the feasibility of wind energy in the Western North Carolina region. This topic covers a wide spectrum of issues ranging from technical and economic feasibility to policy limitations. Last fall (August 2010), Chris organized and moderated a panel of regional experts for a BRSI Green Monday titled: The Feasibility of Wind Energy Generation in Western North Carolina.
Chris is currently a senior at UNC Asheville. He is pursuing an interdisciplinary major with a concentration in Ethics and Social Institutions. This program choice has allowed Chris to focus on courses that support his two major areas of interest: sustainability and law.
As a non-traditional transfer student, Chris is a few years older than many college students. He believes that his pre-college experience has allowed him to take advantage of a much wider range of educational opportunities. For example, after taking a course titled Interdisciplinary Research; Focus on Sustainability, Chris was hired by the University to work as a peer mentor for this course over the next two semesters. In addition to being a teacher's aide, this position involved assisting student research groups manage semester-long projects that culminate in a bi-annual symposium held at UNC-Asheville.
After completing the peer mentor program, Chris now serves as a community mentor for student research groups that focus on the topic of wind energy. These groups allow students to apply the ideas and theories taught in academia to a real world situation, exposing them to the challenges and issues that arise and helps them to develop the skills they need to achieve their desired outcomes. Chris allows each student in the group (which can include up to five students) an equal opportunity to voice their opinion on the direction the group should take. This practice has proven to cultivate frequent 'aha moments' and result in some exciting initiatives. For example, one group initiated a survey of public perceptions on wind energy in WNC. This project is scheduled to be competed fall 2011.
Another research group in the spring of 2011developed a proposal for an anemometer program. Anemometers are instruments used to collect data on available wind resources for a given location. The group developed the idea while while they were attempting to do a wind energy feasibility study for a Buncombe landowner. The group found that a major barrier was the lack of reliable resource data. BRSI has approved the development of a program that would provide this valuable resource for property and business owners in the region.
Chris will finish his undergraduate degree in spring 2012. At this time Chris will also complete a new masters-level course series offered through UNC- Asheville; Climate Change and Society. This program is "designed to bridge the gap between climate scientists and government, business and community organizations whose decisions and work may be impacted by climate change." http://www2.unca.edu/mla/cc.htm When he finishes at UNC- Asheville, he plans to apply to graduate schools.
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BRSI Leadership Teams Formed
Active BRSI volunteers have been a part of the Leadership Group that has met at least monthly since BRSI was formed. As BRSI has grown, the group became larger -- it's now about twenty people. Scheduling meetings became more difficult and agendas too long for meaningful discussions and decisions.
To alleviate these problems, the Leadership Group has been divided into four teams: (1) Communications, (2) Development, (3) Operations, and (4) Projects and Programs. The teams will meet one month to discuss in more detail the issues facing them and the whole Leadership Group will meet the following month to share information. This approach will be tried for a few months then tweaked as necessary. With our expanding activities, we welcome volunteers, so please feel free to join one of our teams.
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Yes, Humans Are Causing Climate Change
In the March issue of Knowledge Into Action, John Stevens, BRSI's Executive Director, stated:
... scientific researchers have wrestled with three big questions for the past 40 years: Is the world warming? If so, are humans the cause? And are natural processes likely to rein it in? In recent years, climate scientists have reached agreement on the answers: yes, yes, and no.
This is the second of three articles that will present some of the scientific evidence supporting those answers.
Are humans the cause (of climate change)? Many factors affect climate. Some, like change in the intensity of solar radiation striking the Earth are natural. Others, such as the emission of greenhouse gases and particulates from fossil fuel combustion, are man-made. Some of these factors lead to warming, others to cooling.
To understand these effects, we need to consider the major drivers of climate shown in Figure 1. The energy for the climate system comes from the Sun. Satellite measurements above the atmosphere show that the Sun's radiation is essentially constant at about 343 Watts/square meter averaged over 24 hours/day and 365 days/year. Only part of that energy reaches the Earth's surface. About a third is reflected by clouds and particles in the atmosphere, and another sixth is reflected by the Earth's surface. The remaining half warms the Earth.
The Earth has to get rid of an amount of energy equal to the amount it absorbs from the Sun or else it will heat up and melt. It does this by radiating energy to space. Not all of the energy radiated by the Earth's surface makes it to outer space. Some of it is absorbed by greenhouse gases and re-radiated to warm the atmosphere and Earth's surface.
The above description provides three ways in which humans can affect the climate system:
1. Increasing the atmospheric concentration of greenhouse gases leading to warming.
2. Increasing the amount of particulate in the atmosphere, which can lead to either warming or cooling, depending on the type of particulate, but typically results in cooling, or
3. Changing the Earth's surface and the amount of energy that it reflects, which typically leads to warming. 
Figure 1 - The Climate System
If the Earth warms, it will radiate more energy to space; if it cools, it will radiate less energy to space. Scientists can estimate the change in the amount of energy the Earth radiates to space as a result of both natural and man-made effects. The Intergovernmental Panel on Climate Change's (IPCC) summary of these effects is shown in Figure 2. Radiative forcing (RF) is the change in the energy the Earth radiates to space, LOSU is an abbreviation for level of scientific understanding. Albedo is the fraction of energy a surface reflects. Ice and snow have high albedo, dark surfaces have low albedo.

Figure 2 - Natural and Man-made Effects on the Climate System
Figure 2 indicates that man-made contributions to climate change are about ten times the natural contribution.
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Upcoming Green Monday
May 16, 3:00pm
 Sustainable Agriculture
The term "sustainable agriculture" is making its way into conversations in the rural landscape, urban environment and governmental policy, but how is this different from the conventional agricultural system?
A sustainable agricultural system requires not only the input of researchers from various disciplines, but also farmers, farm workers, consumers, policy makers and others. It ensures that we are not only growing food in a sustainable manner with regards to natural resources but that we are ensuring social and economic equality as well.
The four panelists at BRSI's May 16th Green Monday will address the questions:
ˇ What is sustainable agriculture?
ˇ How can we ensure that it is sustainable for all?
Chase Hubbard is Warren Wilson's Farm Manager and serves on the Buncombe County's Soil and Water Conservation Board. Peter Marks is the Program Coordinator for Appalachian Sustainable Agriculture Project (ASAP). Joe Dofflemyer is Co-founder of Grass2Greens, a Food Sovereignty Activist and a Gardener. Jodi Rhoden is a mother, board member of Bountiful Cities, owner of Short Street Cakes & social entrepreneur.
After their presentations, the panelists and audience will be asked to discuss what can be done to promote sustainable agriculture to all members in our community.
Join us on May 16th from 3:00 - 4:30 p.m. for what promises to be a lively and informative discussion. Monthly Green Monday events take place at the Asheville Area Chamber of Commerce.
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Previous Green Monday
Building More Sustainable Communities
Moderator Steve Cochran, BRSI Principle, started by saying that the discussion would use a broad definition of communities, including not only the physical community but also communities of interest, and would discuss sustainability at the regional level as well as at the individual enterprise level.
Ron Townley and Carrie Runser-Turner of the Land-of-Sky Regional Council provided an overview of Western North Carolina Livable Communities Initiative, a $3-4 million, three year effort to develop a regional vision and plan for sustainable development for Buncombe, Henderson, Madison and Transylvania Counties, the four counties in the Land-of-Sky region, as well as Haywood County. $1.6 million of the project's funding will come from a grant from the DOT/EPA/HUD Partnership for Sustainable Communities; the reminder from local, in-kind contributions. The initiative will be formally launched this summer with a kick-off event. Two public input sessions are planned. They will be designed to get more people involved: government, business, non-profits and citizens, especially from traditionally under-represented communities. The initiative will build on existing plans and its twenty-year sustainability plan will includes benchmarks at 5, 10,and 15 years.
The audience was very interested in the plans for this initiative, particularly how duplication of effort would be avoided and how learning from similar initiatives would be incorporated. Ms. Runser-Turner said that an inventory of existing plans was included in the grant proposal and that this inventory would be reviewed at the public input sessions to ensure completeness. She said that two types of grants have been made: planning and implementation. Western North Carolina's grant is a planning grant, but that through a network the HUD has established for grant awardees, we would have information about parallel efforts around the country.
Four enterprises were represented on the panel:
Hobie Orton and Lee Thomason discussed efforts underway to have Biltmore Park Town Square certified under the US Green Building Council's LEED-ND (Leadership in Energy and Environmental Design for Neighborhood Development) program. Biltmore Park Town Square was part of the pilot program to develop this standard, which became available a year ago and is aimed at in-fill communities, such as theirs. They pointed out that it was easier and cheaper to make the decision to seek certification during the initial design of a facility than afterwards, as they did, but that the steps that have to be take to achieve certification provide sufficient economic benefit to make the decision attractive.
Clint Lasher of the Villages at Crest Mountain also discussed LEED-ND certification. His development responded to the 2008 housing crash by focusing on providing affordable, sustainable housing. Having certification makes the claim that you are a green development credible.
Randy Tally of Green Sage Café and the Asheville Independent Restaurant Association (AIR), said that at first he thought that installing solar at his restaurant was more important than seeking Green Restaurant Certification. He now recognizes the value of such certification, which is why AIR is partnering with BRSI in seeking a NC Green Business Fund grant to makes the changes necessary to achieve Green Certification for 17 Asheville restaurants. He believed that a cluster of green restaurant could be a tourist attraction for Asheville.
Eric Krause of BioWheels Bike Shop said that he has made sustainability part of his business plan since he first opened BioWheels eleven years ago, but that there were challenges. As a retailer, he depends on others to supply green products, which are not always available. The only way he could get a sustainable building for his business was to extensively renovate an old structure. His next effort is to provide a solar-powered electric car recharging station at his business.
When questioned about the benefits of being a sustainable business, the panelists agreed that a company's green status is not the primary reason customers are attracted to it. They come to a restaurant for the food and to a housing development to meet their housing needs. However, customers and employees feel good about green businesses, which builds their loyalty. It is also a source of positive publicity and helps draw attention to the business. As one panelist put it: "It's the icing on the cake."
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This monthly newsletter is made
possible by a generous donation from the
James McClure Clarke Fund
Thank you for your dedication to sustainability in Western North Carolina

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