The Last 5 Steps to Creating Your Personal Brand
The following exercises will arm you with compelling personal brand messaging to anchor and weave throughout all your career:
Refresher Course (from last week's newsletter) 1. What are your vision and purpose?
2. What are your values and passions?
3. What are your top goals for the next year, 2 years, and 5 years?
4. Do an assessment of your top brand attributes.
5. What are your core strengths or motivated skills?
6. Get feedback from those who know you best - at work, at home, anywhere.
The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. 7. Do a SWOT analysis (Strengths - Weaknesses - Opportunities - Threats).
Strengths and weaknesses are internal, and speak to your potential value to an employer. Opportunities and threats are external, and help you foresee what you're facing in next career steps.
8. Who is your target audience?
Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for when they're vetting candidates.
9. Who is your competition in the marketplace and what differentiates you from them?
What does your competition have to offer? Determine what attributes, strengths and passions come together to make you the best hiring choice for organizations that you know are a good mutual fit. What value do you bring to the table that no one else does?
10.
Remember the 3 C's of personal branding:
Clarity - be clear about who you are and who you are not.
Consistency - steadfastly express your brand across all communications channels - online and offline.
Constancy - strong brands are always visible to their target audience. Taken from an article by: Meg Guiseppi for www.executivecareerbrand.com
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Developing and communicating ones personal brand can help pre-qualify candidates as a good fit and showcase why they are a strong hiring choice.
