The First 5 of 10 Steps to Creating Your Personal Brand
The following exercises will arm you with compelling personal brand messaging to anchor and weave throughout all your career:
1. What are your vision and purpose?
Before clearly defining your brand, look externally at the bigger picture of your vision for the world, and then internally at how you might help the world realize your vision.
2. What are your values and passions?
Your belief system and operating principles are at the core of determining whether an opportunity in front of you will be a good fit for you. If the passions that drive you aren't met, you probably won't be happy.
3. What are your top goals for the next year, 2 years, and 5 years?
Work on projecting what you intend to accomplish so you can put together a strategic action plan to get there.
4. Do an assessment of your top brand attributes.
What 3 or 4 adjectives best describe the value you offer? What words do you use to define your personality? 5. What are your core strengths or motivated skills?
In what functions and responsibilities do you excel? For what things are you the designated "go-to" person?
Stay tuned ... the last 5 steps coming your way next week. Taken from an article by: Meg Guiseppi for www.executivecareerbrand.com |
What Is A Personal Brand?
Tom Peters coined the term "personal branding" in his 1997 article "The Brand Called You" in Fast Company.
Your brand is your reputation - the combination of personal attributes, values, drivers, strengths, and passions you draw from that differentiate your unique promise of value from your peers.
 It's up to you to identify those qualities and characteristics within you, integrate your value proposition in everything you do, and communicate a crystal clear, consistent message across multiple channels - online and offline - designed to resonate with your target audience.
One of the great things about personal branding is that it helps generate chemistry for you by spotlighting your "softer" skills. Employers look for executive candidates who will be an overall best-fit for their organization. They want more than the right skill sets, knowledge base, and experience. They want people who will fit their corporate culture, so they want to know what kind of person you are.
People hire people they like. Your brand helps them assess your fit. Personal branding is the way to stand out above your competition in a tough job market. Taken from an article by: Meg Guiseppi for www.executivecareerbrand.com |
Developing and communicating ones personal brand can help pre-qualify candidates as a good fit and showcase why they are a strong hiring choice. Before presenting candidates to hiring authorities we make sure they have the personal attributes, values, drivers, and strengths to differentiate themselves from their peers; they are people who have defined their personal brand.
