The American healthcare industry is beginning to comprehend the powerful influence of generational values and generational attitudes on Americans' consumer decisions, career choices, wellness and lifestyle preferences. And it is beginning to appreciate the strategic imperative that its clinical and administrative staffs understand these generational values and attitudes.

But what is this Generations Dynamic? How does it work? WHY does it work?! How can you understand - how can you truly connect with - each of our country's unique generations: the teenage Millennials? GenX'ers? Boomers? Silents? The G. I. Generation? As employees? Patients? Family members?

Join us on October 27, 2011 as Mr. Underwood helps answer these questions and many more.  Immediately following his keynote address, Mr. Underwood will facilitate a 2 hour workshop where he will be able to answer your questions and delve even deeper into generation innovation.