| Your Training Connection
Black Hills State University Educational Outreach
January 2010 - Vol 2, Issue 1 |
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| Greetings! |
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 Black Hills State University welcomes you to the latest issue of Your Training Connection from the Educational Outreach office. Our goal is to keep you informed of non-credit opportunities that can enhance your professional as well as your personal life.
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It's not too late! |
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The era of social commerce has arrived and social networks are hands down the most powerful tool in any company's arsenal for marketing. Anyone in today's marketplace knows that it's becoming absolutely essential that you understand how to use Social Media to your advantage. Invest $49 to learn what social media is all about and how it can help YOU excel in today's market.
How to Harness the Power of Social Networking BHSU Campus - Jonas 205
Instructor: LaNaya Elliott, BHSU's Director of Internet Development
February 25 and March 4, 2010
6 to 7:30 PM
$49 for both sessions
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How to use Social Media platforms like Facebook, My Space, and Twitter to build the core audience for your product
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How to build and maintain an EFFECTIVE Facebook page for your product
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How to build a custom Twitter profile and start Tweeting
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How to engage your audience on Twitter and gain followers
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How to interact with other Social Media platforms, blogs, and websites
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How to leverage Social Media
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How to use advanced Facebook techniques for engaging your audience
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How to tweak Facebook settings for optimum engagement
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How to use Facebook to increase sales
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How to use analytics to measure effectiveness
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How to design and use hyper-targeted Facebook ads
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| Interested in starting an online business? |
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eBusiness: term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business.
BHSU is excited to offer an online certificate program that provides an introduction to eBusiness. The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. The course focuses on how eBusiness is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place.
This course will examine four major topic areas:
(1) Designing and building an online business website
(2) Developing marketing and customer service plans
(3) Creating a comprehensive business plan
(4) Creating a detailed eBusiness design and implementation project plan
Upon completion of the eBusiness course students will be able to:
- Understand the concepts and terminology related to e-Business, such as retailing, marketing and infrastructures
- Describe at least 10 actions required to start an online business
- Identify hardware, software and other equipment needs for an online business
- Know how to choose a web host and design tool for website creation
- Identify successful electronic products and services
- Know how to identify a target audience for e-Business products and services
- Understand the steps required for marketing an e-Business product or service
- Identify the accounting, privacy and security processes that are needed to protect an online business
- Understand the potential pitfalls of online retailing and how to avoid them
- Create a marketing plan
- Create a mission and values statement
- Complete a comprehensive business plan
- Create a comprehensive project plan
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| Learn the power of Microsoft applications... |
| If you have been looking to learn a new program or update existing skills, look no further! Educational Outreach offers a wide ranges of 6-week online courses that are easy and cost effective - just $99/each. Learn how to build databases with Microsoft Access, spreadsheets with Microsoft Excel or presentations with Microsoft PowerPoint. Learn What's New in Microsoft Office 2007 or create powerful diagrams with Microsoft Visio 2007. Use Microsoft Outlook 2007 for more than just basic mailing. Design, create and publish a wide variety of stunning documents with Microsoft Publisher. Discover how to effectively plan, implement, and control projects using Microsoft Project. Learn to use the word processor PC Magazine ranked as one of the 'strongest and most intelligent programs ever written' - Microsoft Word. Educational Outreach offers all these application courses for versions 2003 as well as 2007.
Check out the whole list of courses and register today. Courses start monthly on the third Wednesday and last for six weeks. All courses are available 24/7 during the access period and course extensions are available. |
| Bring out the best in your images! |
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Now that the holidays are behind us, what about all those photos in your new digital camera? Now's the time to take an online course and learn an exciting photo editing application! Adobe's Photoshop Elements provides the tools you need for quick fixes and detailed enhancement. Take control as you discover the exciting features of this award-winning package designed for photo enthusiasts. Created for those with no image-editing experience, this class will take you from novice to accomplished user.
Adobe combines the power of its award-winning technology with the ease of use desired by users with quick results in mind. You'll experience the simplified process of editing images on your computer, correcting flaws, enhancing the final product, creating simple art projects, preparing images for e-mail and the Web, and organizing your images.
You'll experience the high-quality results of Elements without having to learn complex professional techniques. By concentrating on the basic tools and their powerful options, you'll find a world of opportunities at your disposal through simple steps.
So get ready to unlock the mysteries of Photoshop Elements. These hands-on, easy-to-follow courses will leave you with a great feeling of accomplishment!
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Educational Outreach extends the resources of
Black Hills State University
by providing excellent non-credit opportunities
for life-long learning for community and professional development,
economic growth and personal enrichment.
Educational Outreach welcomes your comments and questions.
Contact us with your suggestions for future non-credit opportunities.
We can be reached at 605-642-6321 or Cheryl.Templeton@BHSU.edu |
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