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The ZReport(TM)

food


September 2011 

IN THIS ISSUE


MICROS Offers Digital Menu Boards

QR Codes Gain Foothold in Hospitality

Credit Card Processors

PCI Compliance - Protect Your Business

NRA Recommends the RSPA Certification Program



Welcome to Our New

Customers

_________

 

JL Beers 

Grand Forks, ND

 

Mitchell Technical Institute

Mitchell, SD

 

Forecast

 Howard, SD

 

Doubleshots

Aberdeen, SD

 

Quality Inn

Dickinson, ND

 

Borrowed Buck's Roadhouse

Sioux Falls, SD, 

Bismarck & Grand Forks, ND

 

Deadwood Mountain Grand

Deadwood, SD

 

Dakota Soda Co.

Rapid City, SD

 

Independent Ale House

Rapid City, SD

 

Grace Lake Bar

Bemidji, MN

 

Margaritas Mexican Grill

Intl. Falls, MN

 

Trails End Restaurant

Blackduck, MN

 

Wigwam Resort

Baudette, MN

 

Burrito Bunker

Mason City, IA

 

Historic Park Inn

Mason City, IA

 

Freeziac

Plymouth, MN

 

Thank you for your business!   
See What Our Customers Are Saying About Us!

ABOUT NCBP



Free Expert Consultations
 
Loss Prevention Solutions
 
Support Services


GIFT CARD REMINDER

gift card2 

Remember to order your Holiday gift and loyalty cards soon. New gift card orders will receive  100 free gift cards with a 1000 card order!

 

Contact Us For More Information 

 

EMERGENCY PREPAREDNESS

 

Emergency preparedness is crucial for any business, as we all hope for the best and prepare for the worst.

 

The National Restaurant Association encourages restaurants to be prepared in the event of a weather or other emergency.  

 

Click here for a list of helpful tips every restaurant can use.

 


New Restaurant Social Media Index Launched by NRN

 

social media icons

 

 

Nation's Restaurant News has just announced the RSMI to help measure social media, digital content, and brand development. By analyzing activity across Twitter, Facebook, YouTube, and Google, over 600 restaurants brands, operators will now be able to use the new index to measure effectiveness of their social media initiatives.

 

If you thought there was any question about the importance of social media in the hospitality space, there's now an actual index to measure it.

 

Over 23 million consumers, thousand of keywords, menu items, and restaurant terms will be used in a unique algorithm to create the index.

 

Click here to learn more.

 

 
DIGITAL MARKETING

  

Tips for Restaurants in a 

Digital World

 

 

Digital marketing is a great tool for restaurants but only if they follow the rules. Restaurants need to protect themselves and their customers in key areas in order to stay out of trouble with the Federal Trade Commission.

 

The rules are designed to protect consumers and have a lot to do with protecting privacy. For the restaurant operator, this means that careful attention must be paid to your "privacy policy". For example, while you must protect consumer data it would be unwise to promise you will "never" share data. Data might need to be shared in the event of an investigation or if you sold your restaurant. Law requires publishing a privacy policy.

            

A term of use is another area restaurants must consider when using web sites or social media. Registration should be "blocked" until a customer checks acceptance and any disputes should be settled through arbitration.

            

For the full article, click here.

 


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Greetings!

 

Between natural disasters and man-made ones, it has not gotten any easier to run a restaurant today.

 

Earthquakes, hurricanes, tropical storms, tornadoes and fires have tested our "preparedness" while we are still facing other issues including the economy and data security that impact our businesses.

 

Staying ahead of disasters should be a shared responsibility. When it comes to your technology, we can help you and your staff to be prepared in the event of unforeseen events that might impact your operation. Power outages, thunderstorms, and water damage can have a tremendous impact when it comes to protecting your POS system.

 

We offer a whole range of solutions that will help protect your data and system when there are issues. The cost of keeping your system protected is far less than trying to recover without it. Backing up data and maintaining proper security is essential but it does not have to be complicated.

 

Our company is in business to protect yours. Guarding your revenue, profits, and data is our job. Call us today to find out all the new ways we can help keep your business safe and secure.

 

Sincerely, 

Dean   
Dean Crotty, President  

Micros Logo
 

 MICROS Offers Digital Menu Boards

 

Digital Menu BoardOne of the latest tools to emerge in the quick-service market is the digital menu board.  Conveying messages to consumers via digital menu boards has become increasingly practical and cost-effective. The ability to quickly distribute and measure the effectiveness of those messages becomes even more valuable as you target and update campaigns by time, location, and demographic.

 

A fully integrated feature of the MICROS point-of-sale (POS) system, this novel technology displays menus while simultaneously drawing customers' attention to other information, like current store promotions. While the quick-service market becomes increasingly aware of the benefits of digital versus traditional menu boards, restaurant owners seek a solid solution that will improve operations and boost customer experience.

 

Typically sold as an added module or an interfaced product, MICROS includes the Digital Menu Board functionality as a core feature in its POS solutions. So when you're ready to deploy this innovative technology for your business, MICROS is ready with Digital Signage & Menu Boards. 

To find out more about how digital menu boards can improve your business, contact Steve Halverson at 888-505-0540 or ncbpsales@ncbpinc.com.

 

 
QR Codes Gain Foothold in Hospitality 

 

QR codeRestaurants are starting to use QR codes to reach customers. This unique code allows those with camera phones to access coupons, Facebook, or web sites. From Boudin Bakery to Taco Bell, operators are using codes for promotions.

           

According to ComScore over 14 million people scanned codes in June 2011. What is even more amazing is that 1 in 13 scanned codes while in a restaurant. While most people scanned from home, about 58%, another 39% scanned in a retail store, and 24% in a grocery store.

 

Most of the people who scanned were male (60%) and the majority (53%) were between the ages of 18-34. About one out of three had household incomes over $100,000. The most popular QR codes were scanned from magazines and newspapers (49%) followed by product packaging (34%), websites (27%), flier, business card, storefront, or TV screen. 

 

To read more about the power of QR codes, click here.

 

  

 

Are Your Getting the Most out of Your 

Credit Card Processor?

 

The relationship you have with your payment processor is an important one. We recommend Mercury Payment Systems, one of the most innovative and reliable companies in the industry. To find out some of the reasons Mercury delivers more than other processors, click here.

 

Know the right questions to ask when selecting a company for credit card processing.  First, get the rates, services and contract terms in writing.  Next, make sure you are aware of any and all fees; start up, technical support, gift card processing and online reporting are all services that may have fees attached.

 

Ask about the support network of the processor.  How do they handle transaction errors, and do they have live support 24/7? Also, find out about the other free or value-added services the company provides.  Do they offer PCI Compliance? Do they provide real-time transaction reporting? And, most importantly, ask how reliable the processing network is and what backup plans they have in place to insure consistent and guaranteed service.

 

To find out about the benefits of Mercury Payment Systems, call Scott Hume at 1-800-846-4472 Ext. 1801.

 

Mercury logo

  

 
Not PCI Compliant Yet?
Your Business is AT RISK! 

 

PCI CompliantThere are inherent risks in running a business. One that isconsistently plaguing merchants is the risk of customers' credit card data falling into the wrong hands. What should you do? Be Proactive!

 

You need to take the appropriate steps to insure that your business is PCI and PA-DSS compliant. PCI (Payment Card Industry) and PA-DSS (Payment Application Data Security Standard) are designed to provide you with the information and technical standards needed to mitigate the risks associated with storing, processing and transmitting your customers' credit and debit card data. The thing to remember is that you are "contractually" responsible to make sure the data is secure while in your possession. 

 

Are you at Risk? Are you ready? Contact Steve Halverson at 888-505-0540 or ncbpsales@ncbpinc.com to find out if your business is PCI Compliant.

 

Don't take risks, click here to learn more. 

 


 

NRA Recommends the 

RSPA Certification Program

 

  

RSPA logoThe RSPA Certification Program, which began in 2009 by the Retail Solutions Providers Association, identifies companies in the retail technology industry who provide exceptional levels of competence and performance in a professional manner.  The National Restaurant Association has lent its endorsement of hiring an RSPA Certified Point-of-Sale provider who meets the high standards of support, sales and technical service.

 

Certification not only benefits the people and businesses that are RSPA Certified, but also benefits the industry as a whole. Certification offers assurance to the public. Merchants or other end-users know that when they purchase a product or service from an RSPA Certified reseller, they are entering into a relationship built on trust, integrity, and competency.

 

NCBP wants to be trusted as your expert resource for business technology.  We are proud to display the RSPA Certified logo and uphold the standards expected by the POS and hospitality industry. 

 

 
  


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