Cownan Logo
The ZReport(TM)

June 2009

IN THIS ISSUE


Industry Outlook

Dealing with Discounts

New Opportunities from MICROS

Securing Your Restaurant


QUICK LINKS


Cowan's Retail Systems

Services

Supplies
SIDEBAR


Like Our Ideas or Want To Share Some of Yours
 
The Z Report is looking for comments, ideas and suggestions about how we can help our customers better utilize technology.
 
Write us and comment as often as you would like:
 
 



Greetings!

 
The new issue of The Z Report talks about the latest view of where our industry is headed.
 
It appears there are new signs of economic recovery but that consumer buying habits have changed and may never return to the "old days".
 
With all these changes and current challenges, Cowan's Retail Systems offers a wide variety of services, solutions, and advice that can help your restaurant adapt to the new economic landscape. 

We are here to help you and your staff navigate through this economic period, increase market share, and avoid pitfalls.  Technology is only part of the story....how to use it effectively is the key.
 
Leverage our company to help yours...call us to set up a free consultation to find out how to increase the value of your existing technology. 

We hope our newsletter sheds some new light and you will forward it on to others on your staff.
 
Sincerely,   

Jason
 
Jason Cowan
President
Cowan's Retail Systems
801-486-2151
 
Send to a Colleague
 

Brighter Future For Restaurants??? 
 
Up ArrowTwo new surveys released in late May indicate that the end of the restaurant industry downturn may have finally arrived.  The NRA's Restaurant Performance Index and the RBC Capital Restaurant Spending Survey both showed marked improvement.
 
The NRA index was up for the 4th consecutive monthly gain and shows increases in sales, traffic, labor, and capital expenditures.  It is now at its highest level in eleven months.
 
The RBC Capital Survey showed its best monthly improvement since November, 2006. Of the 1000 consumers surveyed, the number who said they would spend more money at restaurants in the next 90 days rose 10% up versus 6% reported the previous month. 
 
The reports also indicated that consumers are eating out more often because of increased "travel...have more special events and because restaurants are offering better value" according to the NRN article.
 
Get the whole story:
 

 
Todays Specials 
 
 
"Dealing" With Discounts
 
This is a hot topic as restaurants try to maintain their market share.
 
In a recent Wall Street Journal article, one of the nation's most successful operators, Danny Meyer, talks in detail about coping with discounting.
 
His philosophy is NOT to discount "15% off the same veal chop" but rather create a whole different meal (with a different cost structure) to offer more value for customers who are looking for a better deal. Mr. Meyer goes on to say that customers want choices, sometimes smaller courses, that don't require them to "spend a fortune" to get a complete meal. 
 
In order to make critical changes, operators need detailed data...your POS system offers many reports and probably some you are not currently using which will help measure popularity, profitability, and trends in current menu offerings. 
 
For help from your Cowan's consultant on profitability, contact:
 
 
Amanda Maudsley 
801-486-2151
 
 

Micros Logo 
 
 

Exciting New Capabilities
From MICROS 
 
There are a number of new advances from MICROS for new and existing users. 
 
MICROS enhances their software, adds features, new applications and hardware on a regular basis.  While it is not possible detail all of latest changes here, simply contact our offices for more information.
 
Here a just a few of the latest developments from MICROS:
 
iCare-  Enhanced Customer Relationship Marketing (CRM) is now available help restaurants reach out to their base of customers using effective email initiatives. The application allows restaurant owners to target specific customers or groups with relevant "offers", leverage the MICROS customer database and most importantly track conversion rates, frequency, and revenue increases.  
 
Curbside To Go-  This new functionality helps restaurants improve their take out operations by allowing customers to place orders, identify their make/model of vehicle, so that their order can actually "meet" them as they drive up "curbside" to the restaurant for added convenience and efficiency....even customer payments can be handled quickly by presenting a portable handheld device directly to the driver for secure and speedy payment.
 

Digital Signage Integration-  With the cost of large flat panel displays dropping and the ability to add and re-price menu items automatically, MICROS has added functionality so that digital signage is always "synchronized" with the point-of-sale database. Imagine being able to add new specials, change a price during the day or at happy hour, and add marketing content so that it appears automatically on crisp, clear, flat panel displays.  
 

Digitial Board 
 
For more information about the lastest from MICROS, contact:
 


Want A "Secure" Restaurant...Don't Forget to Look In the Mirror

 
 
Stealing from PC
We are not talking about your appearance but rather the Self Assessment Security
Program required for independent restaurants
who process credit cards which includes just about everybody.
 
There is a requirement for most restaurants to utilize the Level 4 Merchant Compliance Program.

This relatively new program requires acquirers
to develop and submit a formal written compliance
plan to Visa, which "identifies, prioritizes and
manages overall risk within their Level 4 merchant
populations," according to the CISP Bulletin.

Many of the requirements go above and beyond making
sure that your POS system is installed with
validated and non-expired version of software.
There is a 12 step recommendation for
the program which includes maintaining a secure
network especially when wireless capabilities
are employed,  best practices for password
security, and a whole host of other considerations. 
The self assessment process is important to
understand and follow.  As your POS provider, 
our office is not allowed to perform the assessment
on your behalf.  The good news is there are
companies who as qualified assessors can
provide self assessment and audit services to
help insure your restaurant is compliant. We also provide a number of "security" solutions which monitor POS systems on 24/7 basis to help prevent hacking and breaches.  
 
Self assessments and precautions should be performed on a regular and scheduled basis. Breaches, fines, card holder security, public relations, are just a few of the real dangers of not paying close attention and following the guidelines properly.

Your restaurant needs to pay close attention
and can do so with the help of MICROS which
has dedicated an area of their web site
for PCI information:

 

Or course, our office will be glad to point you
in the direction. Remember credit card security is not just an event but an ongoing process.

Contact our Support Team for additional advice:
 
 


Custom Training Guides
for Staff and Managers
 
These simple to use, step by step, guides include instruction, screen shots, and examples of your restaurant's unique transactions and program changes. These guides reduce training costs and improve operations while making managers more effective

For Details Contact:
 Jason Cowan
801-828-2221 
Header Photo