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with Dr. Steve Rasner
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Unanticipated Hygiene Break
Protocol # 45 (Excerpt from "The Protocol Book")
 This is a system to maximize the possibility of filling an unexpected hygiene break.
This is where you look:
- Look in the operatives.
Is there anyone being treated that might have a "quad" left to do in their treatment plan? Or perhaps they have been in treatment for sometime (over six months) and the last prophys got missed. - Look in the reception room.
Is there anyone seated for a non-hygiene appointment that may be overdue in hygiene? Is there a family member waiting who just happens to be overdue? Is there a family member waiting who is not a patient, who may like to be one? (Don't tell me it doesn't work - I've done it.) Ask:
"I know you are here waiting for Emily, but we just had an unexpected opening in hygiene and we would love to add you to our family, if you had any interest." - Look to your staff.
Sooner or later they need to be a patient. (Staff members that get their care elsewhere is just not a good sign.) If you can spare an employee to fill the hygiene schedule, it's a good time to do it.
Rationale
No "la-di-da-di-da" in hygiene. We schedule plenty of time for appointments. An hour for adults, thirty minutes for kids. It is not a pressure cooker department. So, we don't need an extra hour of down time.
If you don't know it yet, hygiene is your most predictable profit center in the office. You can't afford to not capitalize on it's potential.
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One-on-One Coaching
with Dr. Rasner
His fee-for-service practice - located in one of the most economically repressed areas of the country - averaged over $4 million last year on a 4-day work week with one 2-day/week associate. Dr. Rasner has enjoyed 28 consecutive years of increase growth and profitability on less hours and less patients.
How has he accomplished this? Not with a "Taj Mahal" of an office - rather a modest, efficient and "Walt Disney clean" facility. He has employed 13 of 18 staff members for an average of 14 years without relying on financial bonuses tied to office productivity but rather by nurturing a "Thank God it's Monday" attitude.
With 5,000 hours in continued education and a mastership in the AGD, Dr. Rasner understands that clinical excellence is at the heart and soul of realizing the dream.
Dr. Rasner shares the principles for success, protocols and practices that he used to build and manage one of the top dental practices in the country.
REALIZE YOUR DREAM
with One-on-One Coaching in Dr. Rasner's office!
complimentary consultation
today!
800-337-8435
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The Art of Getting Paid
A clear, easy to understand and put into action manual that will skyrocket your collections and obliterate your financial anxiety.
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Only $149
thru May 18
(Normally $160)
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"Steve is the superstar of the next century. In my opinion, after having visited over 1,100 dental offices throughout the United States and Canada, I can honestly tell you that Steve Rasner has the best practice I have ever seen or heard of. No one could find a better model to set your standards by than Steve Rasner." ~ Dr. Earl Estep
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Where in the World is
Dr. Rasner?
Eastern Shore Dental Society's Springfest
Ocean City, MD
May 04, 2012
Ontario Dental Association
Ontario, Canada
May 11, 2012
16th Annual Excellence in Periodontics
Jackson, MS
Sept. 28, 2012
Annual Fall Seminar
Southfield, MI
Nov. 08, 2012
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Realizing The Dream
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