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with Dr. Steve Rasner
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Protocol # 79 (Excerpt from "The Protocol Book")
 This is an intangible protocol. It beckons to the doctor's philosophy of care. It says that when possible, recommend to a patient who just had recent work, who may have completed a quadrant of care last year to take a breather - a break. Even when they have obvious need (not pain) for further care. Tell them at the recall:
"You know Jane, you might remember at our first visit I mapped out a few different phases of work that we'll need to do to get your mouth in great shape. And we'll eventually get you done. But, I don't see any reason why we can't give you a pass this time around. If anything in the next quadrant kicks up on you, let me know. I'll be here."
Rationale
To the clinicians: read this and the re-read it. There is no more important protocol for your long-term success. When you practice comprehensive care, you have to  face reality. Most patients are not used to the approach, time, and money that come with complete dentistry. You can embrace the highest integrity; some patients will question the care of asymptomatic pathology. Some will think you're only lining your pockets.
If you walk your talk, if you do a good job and they return for recall, you'll take a giant leap toward having a long-term patient with this approach.
Get over yourself. They likely won't expire if you hold off a little on the next restorative phase (obviously, there are times like opening the vertical when the timing of the next phase is an issue. Like when you place centric stops with composites that call for a more rigid material in a patient's occlusal scheme.)
So even if it's a "weak week," and it would be really nice if this still happy patient would commit to phase 2, hold off, unless they unequivocally ask to continue.
Although this patient may not contribute to next month's productivity, the trust you earned will be an enduring force of future accepted plans for years to come.
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One-on-One Coaching
with Dr. Rasner
His fee-for-service practice - located in one of the most economically repressed areas of the country - averaged over $4 million last year on a 4-day work week with one 2-day/week associate. Dr. Rasner has enjoyed 28 consecutive years of increase growth and profitability on less hours and less patients.
How has he accomplished this? Not with a "Taj Mahal" of an office - rather a modest, efficient and "Walt Disney clean" facility. He has employed 13 of 18 staff members for an average of 14 years without relying on financial bonuses tied to office productivity but rather by nurturing a "Thank God it's Monday" attitude.
With 5,000 hours in continued education and a mastership in the AGD, Dr. Rasner understands that clinical excellence is at the heart and soul of realizing the dream.
Dr. Rasner shares the principles for success, protocols and practices that he used to build and manage one of the top dental practices in the country.
REALIZE YOUR DREAM
with One-on-One Coaching in Dr. Rasner's office!
complimentary consultation
today!
800-337-8435
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The Art of the Close
(Audio CD)
How you spend your days -- whether peaceful or frenetic, fulfilling or non-gratifying, productive or another wasted day -- has everything to do with case acceptance. From A - Z, this is how one of the world's best does it.
Only $199 thru Feb 17 (Normally $249)
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Realizing The Dream
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"Dr Rasner came highly recommended as a speaker. He not only lived up to his reputation as an amazing man, but he blew us all away with the content of his talk. He has a wonderful ability to mix science with what really matters in life. Attendees left feeling they were touched to their deepest core and learned so much! Thank you, Dr Rasner, for a life changing experience. You totally rock!"
~ Kobus and Danita Steyn
and the United Dental team
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Where in the World is
Dr. Rasner?
The Dentistry Show 2012
NEC Birmingham, England
Mar. 03, 2012
Nova Southeastern University
Ft. Lauderdale, FL
Apr. 20, 2012
Eastern Shore Dental Society's Springfest
Ocean City, MD
May 04, 2012
Ontario Dental Association
Ontario, Canada
May 11, 2012
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