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with Dr. Steve Rasner
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Hygiene Patient Is 20 Minutes Late (Do You See Them Or Not?)
Protocol # 43 (Excerpt from "The Protocol Book")
 It's an easier solution than you think. First of all, always try to run your business without conflict. Without confrontation. So when possible, still see them. When to see them:- When the next patient has a personality that allows flexibility. Like a "socializer" (refer to Non-Manipulative Selling by Anthony Alessandra).
- When the next appointment is "easy." In the scope of a week, some hygiene appointments are easier than others. Maybe it's an hour for a patient with a maxillary denture. Or the same time for Mrs. Smith who flosses three times daily and owns her own mouth mirrors.
- When the next appointed patient has a history of lateness.
- When the 20-minute-late-patient has "easy" treatment to complete.
- When they are a high-valued patient that legitimately travels to see you.
- If the time after this appointment is lunch or end of the day.
When not to see them:
When they have a history of late appointments and would qualify as a not-so-desirable patient, as in:
- Long, outstanding balances
- Poor source of referrals
- Poor history of treatment acceptance
- A negative source of energy
Rationale
Now, before you sic the National Dental Hygiene Association on me, hear me out. In today's fierce market for quality patients, sometimes you have to bend. And, if tardiness is their only flaw, in my office - in my world - they'll get away with this to a point. Having said that, the ultimate decision will be left to the clinician. It will be his or her final call. It's my hope they'll be reasonably flexible but I will always honor their input - without an attitude!
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Don't Miss this
Award Winning Speaker!
Speaking with a passionate, original and rapid-fire delivery, Dr. Rasner challenges, inspires, and shares the same principles and practices that he used and still uses to build and manage one of the top dental practices in the country.
Dr. Rasner brings refreshing realism and rich daily experience to every presentation. Dr. Rasner, a general practitioner, achieved his success and continues to practice in the town of Bridgeton, NJ. Predicated on his protocols and philosophy, these easy-to-implement concepts enable new and seasoned practitioners of elective healthcare services to realize their dream of professional and financial fulfillment.
Provocative, emotional and sometimes hilarious, Dr. Rasner's fiery, reality-driven, motivational presentations are not soon forgotten.
* Both Lecture and Hands-On Courses Available
Call today to book Dr. Rasner for your next event!
800-337-8435
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The Protocol Book:
What To Do When
The long-awaited bible of a successful practice by Dr. Rasner. This is a book that will never make it to your shelves. It will stay out and open every day, used by everyone in your office to create win-win outcomes in every situation.
Only $149 thru Dec 16
(Normally $180)
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"Steve is a living example of what happens when intensity coupled with his ability to motivate both staff and patients are put into motion."
Dr. Frank Spear
"Dr. Rasner's coaching has helped escalate my practice to a level I never thought attainable. The results have been astounding. If you have a chance to make an association with him, it may be the most defining moment in your practice." ~ John E. Hoar, DMD
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Where in the World is
Dr. Rasner?
Edmonton and District Dental Society
Edmonton, Ontario
Jan. 13, 2012
The Dentistry Show 2012
NEC Birmingham, England
Mar. 03, 2012
Nova Southeastern University
Ft. Lauderdale, FL
Apr. 20, 2012
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