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The 120-Day Rule
Protocol # 77 *
 
 
120 daysThis one speaks to management. It says that when we are unsure as to whether to institute a change in office policy or structure, we always ask the question: "Could this ruin us in four months?" As in 120 days. If we are leaning toward a change but not sure, and convinced it won't do us in - we try it!
 
Rationale
Pardon the cliche. But you can't score if you never take the shot. Perhaps the question is:
 
  • Could we use another front desk staff member?
  • Do we want to go from 45 minutes to hour-long hygiene visits?
  • Do we want to drop a certain insurance due to low pay?
  • Do we want to try another lab?
  • Another supply company?
  • Do we raise my crown fee a hundred dollars?
 
     This protocol helps answer these questions because they're all scary. And it gives you the calm to know there is always a way out without destruction. It's a mental ruse that will allow you to take more chances than you normally would. It's safe. It gives you a way back home if you need it.
     I will tell you up front: most of the time you won't need to go back home. You'll be glad you made the move. You'll see.
 
 
*  Excerpt from "The Protocol Book"
  
 
 
 
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The Protocol Book
 
Includes many more Protocols to help you
build a successful dental practice.
 
 
 
One-on-One Coaching
with Dr. Rasner 
 
 
 
Where will YOUR practice be in December, 2011?
 
 
Will you be stuck in
'horizontal growth' mode?
 
 
Want to create
your breakthrough year
and the practice you love?
 
 
REALIZE YOUR DREAM
with One-on-One Coaching
for you and a staff member...
in Dr. Rasner's office!
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Schedule your
complimentary consultation
today!
 
800-337-8435
 
 
Nov, 2010
~ The 120-Day Rule
~ One-on-One Coaching with Dr. Rasner
The Art of Getting Paid 
 
 Art of Getting Paid
 
A clear, easy to understand and put into action manual that will skyrocket your collections and obliterate your financial anxiety.
.
 
Only $149
thru Nov 10
 
(Normally $160) 
 
 
 
 
"Steve is the superstar of the next century.  In my opinion, after having visited over 1,100 dental offices throughout the United States and Canada, I can honestly tell you that Steve Rasner has the best practice I have ever seen or heard of.  No one could find a better model to set your standards by than Steve Rasner."  
 
Dr. Earl Estep 
 
 
 
 
Where in the World is
Dr. Rasner? 
 
 
University of Louisvillle
Louisville, KY
Nov 3, 2010
 
Bergen County Dental Implant Study Group
Englewood, NJ
Nov 9, 2010
 
Dental Rendezvous
Thunder Bay, Canada
Feb 4, 2011
 
Chicago AGD
Chicago, IL
Sep 16, 2011
 
 
 
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