Gateway Exhibit Services Presents:
Gateway Marketing Solutions
If you're fed up with outdated lead retrieval technology then Gateway Marketing Solutions can help. Our all in one lead retrieval software uses online branching surveys to pre-qualify attendees and allows you to gather any and all data you need to understand your customer.
1. Scan the badge, business card, or simply enter the information manually into the system. You can go back and edit or add notes to any entry at any time.
2. Collect & qualify. Have the potential customer take your customized branching survey to help you pinpoint exactly what their interests are.
3. Marketing Campaigns. Send any product information the potential customer asks for via email right from the show floor. Send out any thank you or follow up email campaigns from the show floor in order to keep your lead hot.
4. Analyze results. We can send you any number of customized reports that you may need. Anything from attendee reports to survey reports. If you need it, we can create a report for it.
5. Close Sales! Turn your leads into sales.
Why pay more for so much less?
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Gateway Marketing Solutions |
Show Device | |
Multiple scanning opportunities |
Badge Scanner | |
Customizable reports |
One Excel file with all information | |
Gather customer information with surveys |
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Customize your surveys with branded logos |
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Add your product catalog |
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Generate pre and post show email |
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Deliver requested information via e-mail |
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Software lives on multiple PC's |
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Send leads daily to sales staff |
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Security of your data is ensured |
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Integration with your internal database |
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Contact each visitor at the end of each day |
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Programmable for instant winners |
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A separate set of survey questions for each business group exhibiting in your booth |
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Increase your qualified leads by 50% |
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To learn more about Gateway Marketing Solutions click here! |
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A Few Stats on Lead Retrieval
In a recent "secret shopper" survey it was discovered that:
1. Only 37% of exhibitors followed up on their leads within six  weeks of the event.
2. At the time the secret shopper lead was captured, most of the companies did not append the lead with information gathered during the conversations with the secret shoppers.
3. Only 8% of exhibitors followed up AND mentioned the booth interaction during the follow-up attempt ("You said you were interested in our widget"). |
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Start Following Up on Leads Before you Get to the Show
To efficiently follow up your leads it is important to make preparations to follow them up before you leave for the show.
Before leaving for the show: 
- Write the follow-up letter
- Prepare the follow-up packets - be sure to have a stockpile of any brochures you may need if you're going to promise to send anything after the show
- Create your branching questions for your survey
- Identify the person responsible for lead management
By preparing before the show starts, you can fulfill your leads without delay once you return from the show.
See how Gateway Marketing Solutions can help! |
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A Good Email Marketing Program Costs Money
Elana Anderson
How do e-mail marketers move beyond "fire and forget" marketing? While marketers agree that more targeted, timely, and relevant e-mail communications are better received and increase response, basic economics is a major barrier to progress. E-mail marketing is so cheap that every campaign delivers ROI -- even totally untargeted campaigns. Wonder why spammers still spam? They make money doing it.
Click here to read the rest of the article! |
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Tradeshow season is fast approaching. Be sure to contact your Marketing Consultant or Service Coordinator at (314) 989-9099 if you have any questions or need help preparing for your show.
Make sure you look for our techs at HIMMS in Orlando, and Global Pet and Ashram in Vegas!
 
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