News from Wemmers Consulting Group

October, 2009

Our national economy is beginning to improve - even if ever so slightly. NOW is the time to rethink our business growth plans. NOW is the time to step up you selling power level and take away your competitors' best customers. It is a solid assumption that most business owners are still in their fox holes waiting for stronger signs of economic recovery. That is why NOW is the time for you to win BIG without too much effort. Stumped for ideas? Call me to discuss a few for your business.

Social Networks and Business Sales
Three business people in private plane

While the numbers and 'buzz' are filling the Internet there is still little evidence of business making big bucks on any of them. Yes, they offer a means to more quickly communicate with customers and prospects but most network users get really turned off at seeing sales messages. Using social networks also requires a lot of someone's time to even be half-effective. And I am not going into detail but there are mounting legal and security issues to be aware of before leaping in. My advice: Keep someone on your staff following them and let you know if there is solid profit-making opportunity. In the meantime do what you know makes big bucks.

Improving Economy Reduces Opportunity

At the risk of sounding like a broken record I say again: "Now is the best time in a lifetime (for many) to take quality customers from competitors." This window of opportunity is closing quickly, so don't wait. Get out of your bunker, believe the sky is not falling and put your best people to work on taking business from others. It will be business as usual soon.

GEN-Y Worker Complaints - and Solutions

Yes, the younger worker today marches to the beat of a different drummer. They are not going to change and become what we want them to be in terms of "the way we did it". So take actions to better understand and enable them to work, using their career drivers, to your benefit and needs. Here are a few suggestions:

Put them to work on the technology part of your business, e.g. social networking.

Have a brainstorming session with just them on ways they feel your business can improve.

Use the professional assessment/communications tools to see what they are thinking and not telling you as their employer. Communications is the single biggest problem in virtually every business.

Most companies don't know the biggest financial asset they have because it is not listed on their balance sheet - it's their brand!
My friend Jack Sims has been a branding expert for 35 years. Along the way, he created a "Brand Strength Test" that has been proven to be an incredibly useful business growth tool. I ask him if he would let me share this with my readers and he agreed. So, just click on the following link and spend some time to find out not only how good your brand is, but how to make it a brand leader!

http:///www.jacksims.com/BrandStrengthTestSU.html

Zen Teachings Three business people in private plane