Wemmers Consulting Group
Wemmers Consulting Group Newsletter
August 2009
In This Issue
Keynote Speaker
Measuring Customer Loyalty
Does Your Company's Innovation Process Suck?
Why New Business Plans FAIL!
Will the New Social Media Grow Your Business?
Your Handbook for Success
Funnies, etc.
Keynote Speaker
for your next event!
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Strategic Planning Retreats

* Identify your hunters.
* Install accountability.
* Focus on differentiation.
 Strategic Plans  without operational change are just new budgets.

Motivational Talks

New Sales culture - new profits in 60 days!

Empower and motivate employees to sell more!

"Your speech added great value to our convention."

"You clearly held the attention of everyone."
Welcome

I know it is hard to spend cash now in face of the questionable health of our economy. I run two small businesses myself. BUT I am very confident that many small businesses can improve their profits if they will just take a hard look and recognize the opportunity in front of them.

To 'put my money where my mouth is' I am offering a 'delayed payment' plan for all who take action in August by calling me. After an initial consulting call I will discuss moving ahead on this delayed payment basis.

CALL ME!  What do you have to lose?
Measuring Customer Loyalty In Terms of Future Growth
What is your company's Net Promoter Score? Don't know? Don't be surprised. Many companies have not yet grasped the power of this fairly new business growth tool.
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The Net Promoter Score is the measure of your customers who will strongly (or not at all) recommend your company to others. Net Promoter is not just a metric - it is a way of doing business. It goes way beyond the typical customer satisfaction survey - way beyond. Check out the Net Promoter book - Answering The Ultimate Question by Owen and Brooks.
Does Your Company's Innovation Process Suck? Proven Ways to Fix This.

Most American companies have fallen way behind other countries in their new product innovation process and frankly also any interest. During the 1990's companies were making so much profit from existing prodThree business people in private planeucts they didn't feel a need to be innovative, ergo we are way we bring up the rear of innovation in this decade.

Here are 5 ways to start improving your innovation efforts:

Eliminate "silo thinking" in your business. We are all in this together.

Put project managers in charge of numerous projects. Send them to special training so they can be great at this important job function.

Focus on developing 'value-add' to core competencies. Ingrain the following words in all communications: partner, team and "us".

Put buttons and badges on all employees focused on innovation thinking. Encourage input from EVERY EMPLOYEE.
Tom Peters  June 2009

Why New Business Plans FAIL!
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Business plans, if done, usually don't get much respect or attention.
 
Here are 4 reasons why:
  • The focus is on what we do or make verses what the market wants or needs.
  • Financial projections are just that - financial hocus pocus. A spread sheet make good sense but without a good dose of reality it can crumble in a minute.
  • The plan looks good on paper but the people factor isn't up to projections. Unless you have robots doing every thing a good plan needs good people to carry it out.
  • No downside possibilities and a plan B. Even the best business plan should have some contingencies to deal with the unexpected events of the world.
Wall Street Journal  June 2009
Will the New Social Media Grow Your Business?
Three business people in private planeThere is without a doubt a lot of growing attention for the various new social media - LinkedIn, Face Book, Twitter, etc. There is almost a hysteria about the 'wonders' this new communications tool will bring to virtually everyone - personally and/or for business growth.

HOLD ON! While the numbers are mesmerizing the proof isn't there - at least not yet. For example, lots of people are signing up for Twitter and building their 'followers'. But there is also data to show there is a short attention span for using Twitter.

So before you invest a lot of time and money in any of the new social media, you must research to learn if it will deliver a solid ROI for you and which one is right for you and your circumstances.
Your Handbook for Success
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My most recent book is available for any business that wants to experience big jumps in revenue - quickly! It is filled with exciting examples and doable ideas for virtually any size business. A proven game plan to rapid success! And for only $19.95!!

Call 770.565.8727 or go directly to www.wemmers.com  to order your copy today. It is a true win-win opportunity!
Funnies, etc.

All of us could take a lesson from the weather. It pays no attention to criticism.Three business people in private plane

Tower: "Delta 351, you have traffic at 10 o'clock, 6 miles!"
Delta 351: "Give us another hint! We have digital watches!"

A DC-10 had come in a little hot and thus had an exceedingly long roll out after touching down.
San Jose Tower noted: "American 751, make a hard right turn at the end of the runway, if you able. If you are  not able, take the Guadeloupe exit off Highway 101, make a right at the lights and return to the airport."

One last thought:
Happiness come through doors you didn't even know you left open!
Contact Information:
Rick Wemmers
4955 Olde Towne Way, Suite 300
Marietta, GA 30068
rick@wemmers.com

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