July 22, 2009 Newsletter
Our economy IS IMPROVING! Please don't be dissuaded by everything you hear on TV news shows. NOW is the time to become pro-active and get your sales teams out of the office and calling on 'quality' prospects. This type of effort has proven to be successful and very profitable for decades! Muster up some of that courage that built your business and use it now to put new profits in your bank account. Do it right and you will not be disappointed.
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The End of the Tunnel Is In Sight - YEA!
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 A prominent panel of professional forecasters said the U.S. Economy is stabilizing and the recession should end by this coming Fall. The biggest drag on recovery currently is business' hesitancy to make investments in inventory, construction and equipment purchases. Unemployment will continue to rise through year-end but it has always been a 'lagging' indicator for recessions. Now is the time to look very closely at your competitive positioning and identify actions to jump ahead. This opportunity will not last for more than the next 3 months. Others will get the 'bug' and your opportunity will be lost.
Christian Science Monitor, May 2009 |
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Avoiding Sales Slumps in a Bad Economy
 Looking back at previous recessions - there are many lessons to be learned. That is what I did. Here are a few
of the lessons I'd like to pass along to those business owners who want more than
their fair share of their market place:- Focus on using (leveraging) your best customers to bring in more prospects, especially from your competition. If you don't ask, they won't help.
- Focus on 'bundling' your products or services into greater value-looking offerings. In other words combine those that cost you little with those that make you the most profit and offer to customers a "recession special."
- Get rid of poor performing, poor attitude employees. Don't be misled by new enthusiasm in bad times. Upgrade!
- Make more sales contacts. Selling is a game of numbers - always. In bad times that just increases the need for more prospect contacts.
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Dealing with "Generation Y" Employees
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 This summer be a little more flexible with your work force in regards to work times. Consider asking them to work a little longer 4 days a week to get part of Friday off - at least for the summer. Throw the challenge to your workers to come up with ideas that will keep your business fully operational, satisfy customers and still give them something special for the summer. 38% of workers in a recent OfficeTeam survey said they would like this.OfficeTeam June 2009
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E-Mail Marketing
and
Advertising Going Up
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In our instant-gratification world society email communications are getting more attention every month. This is especially true for marketers who know how to target specific customers and prospects. Email marketing, in spite of the spam filters, is still cheap and delivers measurable results.
Kiplinger Letter, June, 2009
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Silver Bullets for Quick Revenue Growth |
My
 most recent book is available for business executives who want big jumps in revenue
- quickly! It is filled with exciting examples and doable ideas for
virtually any type of business. A proven game plan to rapid success! And for only $19.95!!
You may also call 770.565.8727 or email rick@wemmers.com your order today. It is a true win-win opportunity! |
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Funnies! |
 - Police begin Campaign to run down jaywalkers! (Now that's taking things a bit far!)
- Red tape holds up new bridges! (You mean there's something stronger than duct tape?)
- Cold wave linked to temperatures! (Who would have thought!)
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