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Rick Will Customize A Program That Will Address Your Particular Needs!
"The Silver Bullets Success Man"
Bank Officer Call Training
* Advanced
* 60-day live
field coaching
Guaranteed Positive ROI
Strategic Planning Retreats
* Identify your hunters.
* Install accountability.
* Focus on differentiation.
* Strategic Plans without operational change are just new budgets.
Motivational Talks
New Sales culture - new profits in 60 days!
Empower and motivate employees to sell more!
"Rick gave us ideas to become better and more efficient sales representatives and the results show his ways work!"
T. Marantz, CEO, Bank of Springfield
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Community banks apparently are not taking advantage of the growth opportunities being offered due to the poor economy and the great big changes in the U.S. Banking system. Few seem to want to take advantage of quality loan demand nor to capitalize on the public's fear of bank failures. This is disappointing since this much opportunity won't come along again for many decades.
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Large Banks Are Seeing More Opportunity
Large banks are seeing more opportunity in adapting to serve ethnic markets. The potential is currently being served by middle men, e.g. Western Union, MoneyGram which has grown to some pretty significant revenues. Look for big banks to get more into debit and gift cards for the ethnic markets. Hello - community banks!Kiplinger, June 2009 |
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Tips for Small Bank Advertising
- Investigate more closely, the direct marking tools, e.g.
 direct mail, email, etc.
- Emphasize 'value to buyer' of your offering, not your self-serving interest. Don't assume, ask.
- Resist temptations to do gimmicky ads or offer trinkets.
- Target advertising to most profitable customer segments - not losers.
- Watch your competition closely. Resist doing 'echo' ads.
Demand Telemarketing, 2008 |
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Winning Customers from Failed/Weak Banks
Consumers across the U.S. are concerned about the future stability of banks. 40% of those surveyed recently said they have inclinations to move their banking relationship. 60% said they have growing concerns about the BIG banks being TOO big. Credit Unions are perceived to be more stable, secure than banks. Safety, trustworthiness and service still rank higher than price/cost with bank customers. So ask yourself what is your bank doing to communicate what your customers and prospects fear and want most? Retail Banking Strategies January 2009 |
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On-Line Bill Pay
The average Internet banking customer accesses their Internet account twice a week but less than 5% are active once a month to pay bills. More than half don't use it after their online account is activated. Maybe there is a profit growth opportunity here? GonzoBanker
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Funnies
Believe it or not!
Terrence Dickson, of Bristol, PA, was leaving a house he had just burglarized by way of the garage. Unfortunately for Dickson, the automatic garage door opener malfunctioned and he could not get the garage door to open. Worse, he could not re-enter the house because the door connecting the garage to the house locked when Dickson pulled it shut. Forced to sit for eight, count 'em, EIGHT, days on a case of Pepsi and large bag of dry dog food he sued the homeowner's insurance company claiming undue mental anguish.
Amazingly, the jury said the insurance company must pay Dickson $500,000 for his anguish. We should all have this kind of anguish!
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Silver Bullets for Quick Revenue Growth
My
most recent book is available for bankers who want big jumps in revenue
- quickly! It is filled with exciting examples and doable ideas for
virtually any size bank. A proven game plan to rapid success! And for only $19.95!! Call 770.565.8727 or email info@bankmarketingpros.com your order today. It is a true win-win opportunity!
Contact Information:Rick Wemmers 4955 Olde Towne Way, Suite 300 Marietta, GA 30068
770.565.8727 
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