Wemmers Consulting Group
May 20, 2009
Welcome from the
Silver Bullets Success Expert
 
The economy is turning around! NOW is the time to get out on the street and take your competitor's best customers. They won't be as vulnerable in 3 months. It will definitely cost you more to win these prize customers later. So crank up your optimism and courage and go after only the best customers for your business.

If you don't know where to start, CALL ME. We can brainstorm how you can win.

"Rick gave us ideas to become better and more efficient sales representatives and the results show his ways work!"
T. Marantz, CEO, Bank of Springfield
 
Man with cup of coffeePopularity Drives Sales

Carl Bialik writes in the Wall Street Journal that being popular can lead to sales even if the follow-up buyers weren't that interested at the start. It seems another one of your human "weaknesses" is that we want to be where everyone else is or appears to be. The example given: get 4-5 people to stand on a street corner and look up for 5 minutes. Watch how many passersby stop and look up, even stand around for a few minutes trying to see what the original group 'saw'. Use this idea in creating sales for your product.
Ad-ology Research reports in May 2009 that 49% of the U.S. adults believe that a lack of advertising by a retail store during a recession indicates the business must be struggling. Advertising appears to play a key role in what the general public perceives about a business. Other findings: 1/ 40% of consumers are using coupons now; 2/ a 'deeply discounted price' was the number-one factor to make consumers more likely to purchase a 'big ticket' item and 3/ store web sites were second in places to look for product information. (Search engines were # 1) Man with cup of coffee


"I couldn't sleep last night after hearing all the great ideas you had for my business."
R. Watts. CEO, REM Industries
 
Man with cup of coffeeHeidrick  & Struggles has new research saying the main concern of C-Level executives today is the customer:  getting new ones, keeping old ones and improving lifetime value of both. This is not very astounding, to say the least. But what is interesting to note is that C-Level executives are very interested in learning how to optimize their marketing efforts. They also want to know how to respond more quickly to new business leads. Only 15% of those surveyed were happy with their organizations' efforts in these two latter areas. (I SAY - so do something about it! There are many, many options to fix those two deficiencies. It just takes GUTS to take the first step. Stop complaining CEOs if you don't want to CHANGE.)
Man with cup of coffee
"Words To Live By"

Drive carefully. It's not only cars that can be recalled by their maker.

If you can't be kind, at least have the decency to be vague.

Never put both feet in your mouth at the same time, because then you don't have a leg to stand on.

The early worm gets eaten by the bird, so sleep late.
In This Issue
Popularity Drives Sales
Ad-ology Research
Concern of Executives Today
Words To Live By
Customized Programs
We will design a program to meet your particular success needs!
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Key Note Speaker:
"Silver Bullets for Success"

Strategic Planning Retreat
* Identify your key revenue "drivers."
* Install accountability.
* Focus on differentiation.

"Strategic Plans without operational change are
   just new budgets."

Motivational Talks

Strategic planning results in quick time.

New Sales culture - new profit in 60 days!

Empower and motivate employees to excel!

Call 770-565-8727 today to discuss your quote!


"You really connected with the audience."
J. Thomas, President, Business Marketing Association
 
Learn More About Us!
Contact Information:

Rick Wemmers
Wemmers Consulting Group, Inc.
4955 Olde Towne Way, Suite 300
Marietta, GA 30068
rick@wemmers.com
770.565.8727
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