The economy is turning around! NOW is the time to get out on the street and take your competitor's best customers. They won't be as vulnerable in 3 months. It will definitely cost you more to win these prize customers later. So crank up your optimism and courage and go after only the best customers for your business.
If you don't know where to start, CALL ME. We can brainstorm how you can win.
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Employee Productivity and Recognition
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 A new study verifies American business has a very high number of 'disengaged' workers - above 70%. This is alarmingly high and very costly to employers. Low engaged employees can significantly affect operating income, net income and earnings per share says Towers Perrin. One of the solutions is to recognize publicly employee achievements. Employee recognition done right, consistently and frequently is the tipping point between willing and engaged employees. CEO Magazine Feb 09
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Smart Tips for Advertising During a Recession |
History has proven time and time again organizations that advertise during a recession reap unusually large rewards later. It's tough to spend more when others are cutting back so here are a few tips to make expenditures more wisely:
- Avoid gimmicks and center your ad messages on the advantages of your product or service you know current customers appreciate.
- Use more direct response tactics in your messages; tactics that produce a measureable response.
- Focus on your most profitable customer segments; stop using your shot gun.
- Stress financial benefits and ROI from your product or service.
- Be flexible; if there is no visible return, change.
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Small Business Turning to Credit Cards for Financing
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 Unable to get bank loans small business is turning more to credit cards for financing - up to 49% during the past year. And credit cards aren't making it cheaper with 69% reporting worsening credit card terms. |
Funnies
"Energy efficient vehicle. Runs on grass and oats.
CAUTION: Avoid exhaust!"
(Sign behind an Amish carriage)
"I'm not offended by all the dumb blonde jokes because I know I'm not dumb - and I also know that I'm not blonde." Dolly Parton
"Don't sweat the petty things and don't pet the sweaty things." George Carlin
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Silver Bullets for Quick Revenue Growth
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My
most recent book is available for bankers who want big jumps in revenue
- quickly! It is filled with exciting examples and doable ideas for
virtually any size bank. A proven game plan to rapid success! And for only $19.95!!
Call 770.565.8727 or email info@bankmarketingpros.com your order today. It is a true win-win opportunity! |
