Generation Y
Customers/Prospects Need Special Attention
The Generation Y segment of our population may be the most
educated group in the US
population but surveys show they are for the most part "incredibly financial
services illiterate." Ask some of them to tell you their credit card's interest
rate or how a mortgage works. This is an opportunity for community banks.
Security Savings Bank in Henderson, NV
had mostly senior citizen customers and wanted to change that to more Gen Yers.
They launched a new section to their web site - "Join the Conversations!" There
are links to Facebook and Kudzu. When followed, there are open, two-way
discussions on banking subjects and bank customer testimonials. Through these
links the bank is embracing the type of two-way conversation Gen Yers like.
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Customized Programs for Your Company
Key Note SpeakerStrategic Planning Retreats* Know who your key "drivers" are.
* Install accountability for all team members.
* Focus on change and differentiation.
* Strategic Plans without operational change are
just new budgets.Motivational TalksStrategic planning results in quick time. New Sales culture - new profit in 60 days! Empower and motivate employees to sell more!
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Small or large businesses are facing more difficult
challenges than ever before but don't be totally discouraged. It has been
proven that many business owners will crawl into their fox holes and wait for
the battle to end. This is a GREAT time for you who wants to become more
profitable and work less in the future. 
