Bank Branch "Friendly Factor" Flunks
A recent J.D. Power study among community banks gave poor scores for efforts by bank personnel to greet and engage new customers. One-third did not offer to shake hands; one-half did not smile and 14% didn't give their full attention to the person. Most bankers only asked 5 questions to profile the prospect; some only asked 3 questions. It appears bankers were a little too quick to offer solutions and some didn't offer any recommendations. (We train bankers to ask more questions, listen closely to responses, offer several solutions and listen for the prospect to make the first choice. You win more when you let the prospect 'buy' verses the banker 'selling'.)
ABA Community Banker
|
Credit Unions Creeping Up On Local Banks
While only about 25% of America's credit unions are actively seeking small business accounts, the efforts are making headway. Credit union growth efforts offer some good tips for community banks. Some credit unions go to business prospects and deliver seminars on planning for retirement, saving for college expenses and other financial stewardship content. They also offer free checking, free bill-paying and of course low interest loans. Now is the time for community banks to be more pro-active with 'giving value before asking for the business.' Atlanta Business Chronicle |
Banker Innovation Meets Unique Market Needs; Makes Money United Bank in Atmore, Alabama now offers "Personal Storage Compartments". These are not safe deposit boxes but serve a definite customer need. Located near the coast of the Gulf of Mexico and in prime hurricane territory this bank researched the market when its' safe deposit boxes weren't being rented. Robert Jones, President, saw a European idea and decided to try it at two of his branches closest to the coast. Bank customers can rent a Personal Storage Compartment for $100 per year and access it most any time. The storage units are housed in a facility that looks much like the public post office boxes for rent at places like UPS Store. According Jones, business is booming. ABA Banking Journnal
|
Silver Bullets for Quick Revenue Growth (click here to order)
My most recent book is available for bankers who want big jumps in revenue - quickly! It is filled with exciting examples and doable ideas for virtually any size bank. A proven game plan to rapid success!
Call 770. 565.8727 or email info@bankmarketingpros.com your order today. It is a true win-win opportunity! |
Funnies Law of Probability The probability of being watched is directly proportional to the stupidity of your act.
The Starbucks Law As soon as you sit down to a cup of hot coffee, your boss will ask you to do somehting which will last until the coffee is cold.
"Expert" Predictions
"But what is it good for?" - commenting on the microchip - Engineer at the Advanced Computing Systems Division of IBM, 1968
"Everything that can be invented has been invented." Charles H. Duell, Commissioner, US Office of Patents, 1899
|