New Marketing Effort From ING Bank
In late December 2008 ING Direct, self-proclaimed as North America's first discount bank, launched a new web site - wethesavers.com. In less than 3 weeks it had over 15,000 personal signatures on its' Declaration of Financial Independence. This declaration offers to help you take control of your financial life. Tapping consumer discontent with rising bank fees, it now has 23.3 million customers with over $81 billion in assets. We community bankers should take heed.
Bank Systems & Technology
|
Speaking of New Fees
Chase, starting January 2009, will add $10 per month service charge to customers with large balances and making little progress toward paying it off. They are also increasing the minimum monthly payment from 2% to 5%. Bankrate.com
.
|
Bank Marketing Budgets
Community bank marketing budgets were hit the hardest by the dropping economy. The average expenditure for banks under $50 million in assets averaged $23,100 for non-salary marketing expenses. About 60% of bank marketing budgets were spent on advertising which includes direct mail. ABA Community Banker
|
Silver Bullets for Quick Revenue Growth
(click here to order)
My most recent book is available for bankers who want big jumps in revenue - quickly! It is filled with exciting examples and doable ideas for virtually any size bank. A proven game plan to rapid success!
Call 770. 565.8727 or email info@bankmarketingpros.com your order today. It is a true win-win opportunity! |
Funnies
"You can't control the economy but you can control how many pushups you do, and take control where you can, and we can help you." Gold's Gym
Too Organized: You have a list of 15 phone numbers to reach your family of 3.
Addiction: You get up in the morning and go on line before getting your coffee.
One Sided: Some people just don't know how to drive. I call these people "Everybody but me."
Reality: Light travels faster than sound. That's why some people appear bright until you hear them speak.
|
