Do not read this unless you are the owner or manager of your business!
The marketing tip read, "The way to create a loyal customer is to focus on something that the customer needs or desires and help them find a way to achieve it!" It turns out that's not as easy as it sounds!
See, my target customer is YOU - a fellow business owner. So, I had to think about what YOU might need or desire. You want to be super rich! (Sorry, can't help you there - buy a lottery ticket!) You want to have lots of customers! (Maybe sharing some of these marketing tips will help!) You want to have happy, loyal employees! Hmmm, I had to think about that a bit but the light bulb finally went off!
Here's my outrageously bright idea! What if you could give your employees a free cup of gelato (that's Italian ice cream) every time they dined at Pies and Plates all summer long? And, what if it cost you only a few minutes of your time? Zero bucks...just a few minutes of time? Are you digging it, yet?
All you have to do is email me a list of your current employees. Just their names. That's all I need. Ok, lazy bones, you can have your office manager handle this minor task...
Within a few weeks, I'll mail you cards to give to each of your employees. The card will offer your employees a free cup of gelato every time they dine in at Pies & Plates all summer long! Our small cups of gelato retail for $3.75 so it's a great gift!
Marketing Morsel: We suggest that YOU take credit for this great opportunity! Say something like.."Gee, they asked me what they could do for my employees and I said How about free ice cream?" We'll pretend that you twisted our arm! Employees really appreciate it when you go to bat for them! Loyal employees = better business!
I'm sure you're wondering what's in it for Pies & Plates? Why would we make such an outrageous offer! It's simple, just like you we have high overhead and low margins. We need to keep our restaurant filled over the summer! If giving your employees free gelato encourages them to come more often...we are happy to do it! Your employees need to eat somewhere. We want them to choose Pies & Plates!
Remember...when times are tough....little things mean more! Don't miss this opportunity to do something nice for your employees!
Use our on-line form to send us your employee names and your contact information.
Click here! Too busy? For gosh sakes delegate!
The chairs at the beach are empty and so are the ones at Pies & Plates. Well, not exactly empty but it's much easier to get a seat this week than it was last week. As more snowbirds leave it will be even easier. We know that many of our regular business guests have been avoiding us the past few months because we were just so darned busy! We miss you!!!! It's time to come back! So if you need a great lunch prepared reasonably quick...come to Pies & Plates! Please spread the word at your office! SEATS AVAILABLE!
Prepped & Ready is becoming a hot spot for team building and group parties! Schedule a private party for your staff or clients! Add dinner before your session or dessert and coffee after and you'll have an evening of great food and great fun! 
Archive Photo: Coffee bean bag racers from our first anniversary in 2004! See reigning champ Damon Bishop giving the official coffee winner salute! Who will win this year???? Will Damon show up to defend his title?