6 Tech Advancements That Can Be Brand Pitfalls

There used to be a huge distinction between do-it-yourself and professionally designed marketing materials. It cost money and took a significant effort to produce a high-quality brochure, website or email campaign.  

 

The last decade has introduced technology that makes it cheaper, easier and quicker for small businesses to produce marketing materials. When used effectively, these tools can help a business look more professional and compete with companies that have more resources. The flip-side is that they also add to an ever-growing sea of mid-quality materials and brands.  

 

Are these technologies helping or hurting your brand? 

Stock Art and Digital Photography 

Software as a Service (SaaS)

Crowdsourcing

On-Demand Printing

Social Media

Content Management Systems (CMS)  

 

Read more >> 

Introducing Our Newest Robots

 

CJ Photo C.J. Wolfe - Web Designer/Developer 

CJ Wolfe, the newest addition to the ROBOT team, is a kickass web designer and developer who has been cranking out websites for the past five years.  

 

In 2006, CJ earned a BA in Computer Graphic Arts from the University of the Incarnate Word. After completing his degree, CJ worked as a web designer at various creative and web firms, where he created websites for some of San Antonio's most prominent businesses. Read more >>  

 
 

Juliet Photo Juliet Taylor - Marketing Intern 

Juliet Taylor is ROBOT's summer marketing intern. Her responsibilities include researching new technologies for marketing and assisting with various ROBOT marketing initiatives.  

 

Juliet is majoring in Communication at Trinity University, where she is a member of a local sorority and a viola player in the Trinity Orchestra. Some of her interests include new media, photography and traveling. Read more >>  

We Power Small Business 

through Marketing & Creative

 

Are you ready to grow and increase your visibility? You need a marketing machine and someone to power it. Building a marketing team from the ground up can be an expensive distraction as you toil with growth. We provide the services of the complete marketing and creative department you are missing. 

 

Positioning & Identity  

Collateral & Sales Materials 

Advertising & Visibility 

Websites & Interactive  

 

Looking for a complete outsourced marketing department?  

Ask about our Strategic Marketing Program.