LoudounPreneur entrepreneurial newsletter

Information for the Innovative, Enterprising and Brave 

October 2012

Do the Work That Gets Results

You started your business to do more of what you love. But now you're spending way too much time on things you dislike: scheduling, office management, data entry. Unwanted tasks pile up and you get stressed out. You spend more time working, but end up being less productive. What's the solution to getting back to your passion? 

People You Should Know 

This month we sat down with Susan Henson, regional manager for the local branch of the Mason Enterprise Center in downtown Leesburg. Henson explained the benefits of the MEC for entrepreneurs, and gave thoughts on the value of breaking away from your home office.

Dancing Among Giants

No matter the business focus, entrepreneurs share a common trait: their need to succeed among larger, often better-known competitors. At first glance, larger companies would seem to have the upper hand: greater marketing budgets, economies of scale and more manpower. Despite this, statistics show entrepreneurs continue be optimistic about their future. Here's a few ways those in Loudoun are succeeding alongside big business.

Read It and Reap

"Brewing Up a Business" by Sam Calagione

Starting with nothing but a home brewing kit, Calagione has built Dogfish Head Craft Brewery into one of the country's best and fastest-growing craft breweries. Practical business advice is mixed with hilarious - and sometimes harrowing - tales of the trials and tribulations of starting a new business. He shares his incredible successes but also his many mistakes, and shows how a fledgling business owner can avoid them. He discusses developing and keeping good relationships, and Dogfish Head's most innovative marketing ideas. This is an inspiring story about dreaming big, thinking unconventionally, and working hard. Check out this enjoyable and practical read from the Loudoun County Public Library.


Crowdfunding: What Entrepreneurs Need to Know

This NVTC Small Business and Entrepreneur Committee program will focus on crowdfunding, and address the provisions of the JOBS Act most relevant to entrepreneurs.


Date: October 10, 2012

Time: 4:30 - 7:30 p.m.

Place: Virginia Tech Research Center, Arlington

Cost: $25 to $55 (discounts for online registration)


Loudoun Business Growth Conference

Featuring the region's top experts on entrepreneurship, government contracting, marketing and sales growth, the Loudoun Chamber of Commerce 2012 Loudoun Business Growth Conference will offer area business owners and executives direct access to the contacts and knowledge that they need to fuel their growth and success.


Date: October 12, 2012

Time: 7:30 a.m. - 6 p.m.

Place: National Conference Center at Lansdowne

Cost: $104 half-day, $149 full-day with discounts for Chamber members


Create a Website With Less-Stress WordPress

WordPress isn't just for blogging. It can be helpful for creating an entire website. This seminar covers the setup of pages and posts, and information on domain names, search engine optimization, website stats, and autosharing using social networks.


Date: October 18, 2012
Time: 11 a.m. - 1:30 p.m.
Place: Mason Enterprise Center, Leesburg
Cost: $25 online
, $30 at the door

Don't Forget

The Small Business Development Center's Business Plan Competition deadline is October 10 - send in your entry today!

Be a Winner

This month we try something a little different: send us your own best business quote to use in "Gut-Check From a Guru" below. Feel free to submit your own words of inspiration, or those from someone close to you. Send one per reader to: LoudounBiz@Loudoun.Gov. The winner will receive a handy multi-port USB hub. The deadline for entry is October 10.

Charles McCool, owner of McCool Travel, won last month's contest with his awesome networking tip: to "to be a social media maven." Charles advises that if you are an introvert, post "interesting content on your blog, participate in Twitter chats, and be fascinating on Facebook. Expand your online reach with Pinterest, StumbleUpon, Flickr, and much more ... it helps break the ice so that [you] have something to discuss when eventually meeting people face to face." Great tip, Charles!

Gut-Check From a Guru
"Timing, perseverance, and 10 years of trying will eventually make you look like an overnight success." - Biz Stone, co-founder of Twitter
Pay It Forward

This monthly email newsletter is published by the Loudoun, Virginia Department of Economic Development to inform and connect Loudoun's thriving entrepreneurial community. As a leader with influence, please help our community by forwarding this newsletter to your business colleagues. Thanks!

Quick Links





Debi Roder   
Loudoun Virginia
Economic Development Entrepreneurship
Manager Debi Roder

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