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Newsletter - April 2012
Money Making Ideas...
theNext Up
Enhanced F&I Offerings
Automotive Social Media

 

 

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This months April newsletter features 3 new offerings that focus on front end sales, F&I and social media.
 
theNext Up is a simple sales process with total accountability with a result of increased productivity. 

AssurancePlus provides wraparound solutions for your existing F&I products.  This product will boost your profits and penetration and allows your agency to continue with your current provider. 

Finally, a social media solution for those dealerships who accept that people will talk, post, write and tweet about their business.  SureCritic is without question the best solution on the market today for dealerships who know the importance of verified reviews and the ability to ReScore.  SureCritic understands and follows the rules of Google which is why your reviews will quickly show up when customers/prospects search for your dealerships.  
 
If you have interest in the items enclosed please give me a ring and I'll set up a 20 minute GoToMeeting.  
NextUplogo 
NADA Hot Product - A Proven Retail Sales Process That Results In A 25% Close Rate
 

Ask any of your dealerships today what their close rate is on the sales floor.  For those that actually track ups, you will hear percentages in the range of 10%-15%.  Most don't test drive as a practice and there are always to many folks standing around "waiting for the Up Bus to crash."      

 

theNext Up process provides the dealership with touch screen hardware that allows for a consistent approach to every customer visiting the dealership.  Developed for stores that have at least 8 sales people total, this solution provides the stats to properly manage the team.    

 

After hundreds of dealerships, floor traffic in the thousands and following the test drives, write ups and ultimate close... theNext Up will boost overall sales by 12%, CRM input by 21% and your sales folks will spend 45% more time setting appointments.  

 

Promotional Code:  KCAMG

Mention the promo code above and your dealers will receive 25% off their set up fee.    

 

Click Here - theNext Up Brochure 

 

Click Here - theNext Up Testimonials

 


finalcoat -  Why add this to your F&I offerings... 
  • Electromagnetic surface protection up to 99.7% effective in reducing the rate of corrosion on automotive sheet metal.
  • Total perforation protection, even when caused by stone chips and scratches.
  • An environmentally friendly alternative to traditional sprays.
  • One-time installation.
  • Easily transferable to your next vehicle
  • Private label programs are available and this product has been successfully launched in the US.

Enhance your F&I offerings - Best part is you keep your same provider...
 

Quickly summarized, customers are offered the standard service contract or GAP products with a 1, 2 or 3 year benefit which provides up to $500 auto deductible reimbursement for all vehicles that are owned and insured by the customer. Cost to the dealer ranges from only $25-$50 and most opt for the 3 year that pays the agent a reoccurring commission of $12.50.

 

Example: GAP Advantage - add this benefit to your GAP program and your agency will improve their profit, penetration and sign up is only one page. Remember that GAP only covers the customer in the event of a total loss.  With this additional benefit the customer may recover their deductible up to $500 in the event of an insurable incident which is less than a total loss.  Your dealerships can now give this deductible coverage to their customers on financed or leased vehicles.

 

I have all the terms, conditions, marketing and pricing in one email so call me for more information.

 

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Automotive Social Media

SureCritic - Best Reputation Defender on the market today...

Social Media Google

 

We are please to announce our relationship with SureCritic.  I personally know the developer of this technology and his attention to detail exceeds all standards on the market today.   

 

Highlights:  

Manage Your Online Reputation - Search engine optimized Business Review Pages gives you more visibility into customers searching for your business.

 

Respond To Reviews In Real-Time - Respond to reviews immediately and represent the entire customer experience. Includes negative response email alerts.

 

Easy Integration With Social Media - I have looked at everything on the market today, this is the simplest process which allows the dealership prospects/customers to post reviews to Facebook and Twitter.

 

Independent Review Site - Since SureCritic is an independent review source, we are a more believable source of information.

 

ReScore - Patent pending feature that allows you to ask for a follow up review once you've responded to a customer's low score rating. It's an industry first!

 

Social Engage - Provide opportunities for social engagement throughout the experience for you and your customers and prospects.

 

Call Center Assist - An optional feature in cases where you want a fast start or more reviews.

 

This solution was launched February 2011 in the automotive aftermarket.  Now with over 1,000 customers, it is time to introduce this to the OEM new car dealers. 

 

Click here for more information...   

 

 "SureCritic is a great partner for us. The ratings and review space can make or break our reputation, so it is key that we have verified customer reviews show up in search results when a prospect searches on our business. We also use Social Engage and we are already seeing an increase in Google Places reviews, as well as social media interactions."

  

GM - Ryan Sawyer - Kia of Puyallup 

 
In our effort to bring value to our clients, partners and dealerships I offer the solutions above.  My goal is to gain fresh and new ideas from those I respect and value over the years.  If you have had success with or identified an emerging new product/service please call me.  I'm lucky enough to have venture capital, distributor, agent and large dealer group contacts that would appreciate the chance to review the offering.
 

KC Burke
516-883-0597