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Newsletter - January 2012

Money Making Ideas...
Auction Genius
Enhanced F&I Offerings
Automotive Social Media Solutions

 

 

 

 

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Enclosed in this months newsletter are 3 new offerings that provide reoccurring revenue for your agency. 
 
Auction Genius is focused solely on those dealership employees responsible for purchasing vehicles at auction.  AssurancePlus provides wraparound solutions for your existing F&I products.  This product will boost your profits and penetration and allows your agency to continue with your current provider.  Finally, a Social Media Solution for those dealerships who want to understand their reputation ratings along with how they can enter this channel of advertising that is very intimidating for most dealers today.
 
If you have interest in the items enclosed, look for a follow up GoToMeeting invitation this month.  
 
Auction Genius - All You Need On One Screen
 

Auction Genius allows your dealerships to stop the madness and stress involved with purchasing vehicles at the auction.  This product allow your dealers to see decision making information all on one screen.  Remember that these vehicles are rolling through every 45 seconds and without this product... the folks purchasing are clicking on web pages, programs and stacks of notes. 

 

A majority of your dealers buy their cars online (70%+), the rest stand in the lane at a live auction.  They are all spending a significant amount of time gathering information about each of those vehicles to support their decision making process.

 

Promotional Code:  KCAMG

Auction Genius offers all dealers a risk free, 30-day free trial.  Mention the promo code above and your dealers will also receive $100 off of their first months invoice.  

 

Click here for more information


Enhance your F&I offerings - Best part is you keep your same provider...
 
Quickly summarized, customers are offered the standard service contract or GAP products with a 1, 2 or 3 year benefit which provides up to $500 auto deductable reimbursement per loss for all vehicles under the master policy no matter how many times this occurs during the term.  Cost to the customer ranges from only $25-$50 and most opt for the 3 year that pays the agent a reoccurring commission of $12.50. 

Example:  GAP Advantage - your agency will improve their profit, penetration and sign up is only one page.  Remember that only total loss covers the deductable.  Your dealerships can now give this deductable coverage to their customers on financed or leased vehicles.

 I have all the terms, conditions, marketing and pricing in one email so call me for more information.

Automotive Social Media Solutions - Pilot Stores Needed 

Social Media Google

 

I have been working with a client over the past 6 months to develop a social media package that addresses reputation, social marketing and search engine optimization. 

 

The offering is now complete and we are offering dealerships a free social analysis which will rank their dealership by department and employee. 

 

Many dealerships are not sure what involvement they really should have or want on the social media front. They worry about  competitors getting out ahead of them.  They wonder what their customers are really saying online that could impact new customers searching online for new vehicles or service.

 

First come, first serve..  In addition to a free analysis, I will launch our complete solution at a limited number of stores.  This offering will include all that is defined in the link below.  This package would typically sell for $1,600+ per month.  These complimentary pilot stores will help us define our offering and give us valuable feedback for national launch.
 

Click here for more information.

 

 

 

In our effort to bring value to our clients, partners and dealerships I offer the solutions above.  My goal is to gain fresh and new ideas from those I respect and value over the years.  If you have had success with or identified an emerging new product/service please call me.  I'm lucky enough to have venture capital, distributor, agent and large dealer group contacts that would appreciate the chance to review the offering.
 
Happy New Year,
 
KC Burke
516-883-0597