vertical logoWriter's Week
 Cleveland Pro Chapter Newsletter
March 4, 2011  (Next deadline March 9)  
SPJ Cleveland Photo Contest is Open!

Yes, folks, we are having a Photo Contest! It's been in the works for months, but we're now ready to tell the world. SPJ Cleveland's first-ever Photo Contest is now open, and that means to everyone. You don't need to be an SPJ member to enter. You can find more details on our website, but here are the basics:

It's a juried photography contest with a wide range of categories, including a set of student categories. Contest entry fees ($10 for students, $15 for SPJ members and $25 for non-SPJ members) will go toward prize monies for category winners.  


Submissions will be judged by four area photo editors: Plain Dealer Director of Photography Bill Gugliotta, Canton Repository Chief Photographer Stan Myers, Toledo Blade Chief Photographer Dave Zapotosky and Akron Beacon-Journal Director of Photography Kimberly Barth.


Contest entrants will submit a digital copy as well as a large matted print for each entry, so photo editors can view the images remotely as needed to make their decisions.  


A gallery showing of the prints will take place April 10-May 1 in the Dolan Hall Art Gallery at John Carroll University, 20700 North Park Blvd., University Heights, 44118. Gallery hours will be posted as soon as we get the schedule worked out. SPJ's John Carroll Campus Chapter will have members on hand whenever the gallery is open.  


The formal closing ceremony will be held Sunday, May 1, from 2-4 p.m. also at Dolan Hall, but in the nearby Auditorum. You'll be able to visit the Art Gallery and view the prints before or during the ceremony, at which winners will be announced and the auction of the prints will take place. Light refreshments will be served, and our chapter plans to circulate a program brochure booklet that will include the bios of winning entrants, as well as the bios and headshots of the contest judges.


Auction proceeds will benefit the Phillip W. Porter Scholarship Fund, which provides an annual scholarship for a high school student to study journalism during four years of college. The final sales of the prints will therefore be tax-deductible donations to the Philip W. Porter Scholarship by the contest entrants. For information about the Porter Scholarship, please see this link from our chapter website. 

Contact information and other details are on the website, so please go and check it out!


You're invited to a Wikileaks debate 

Cleveland SPJ is hosting a discussion, "Wikileaks, the First Amendment and Journalistic Ethics," with Past President Cliff Anthony and Board Member Anup Kumar. The discussion topic grew out of an informed and philosophical exchange on the controversial website between the two local journalism professors at a board meeting. We would like to get our members in on it too! Come and speak your minds, listen to Cliff and Anup, and have a great time! 

This program will take place on the second floor at Johnny's Little Bar, 614 Frankfort Avenue, which is just around the corner from Johnny's Downtown on March 24 from 5:30 until 8 p.m. The cash bar will be open, and there will be pizza and veggies.

The cost is $10 per person and you can register here.

Plain Dealer editor stresses innovation
in talk to SPJ, NABJ at the City Club
Debra Adams Simmons

Story and photos by Cheryl D'Mello


It's a world that is evolving, where "you have to experiment with innovation," according to the new editor of the Plain Dealer, Debra Adams Simmons.  


"Newspapers are doing a great amount of experimentation today. We have embraced technology to do a better job of telling the story."


Simmons is the first African-American woman to head a top-25 newspaper in the U.S. and the only editor to have held this lofty position at both the Beacon Journal and the Plain Dealer, the two leading papers in the region. She addressed SPJ members plus members of the National Association of Black Journalists, who co-sponsored the event, and other media personnel at the City Club Feb. 23.


The Plain Dealer has a quarter of a million readers every day and 350,000 on Sundays, Simmons noted. While readership is moving to the web, the bread and butter is still the paper edition.  


"We will continue to push for transparency and accountability and stay the course on watchdog journalism," she said, adding that there's a move to publish more good news.  


"People are asking, doesn't anything good happen in this town? People who come to town need to find the good, the bad, and the ugly. We need to make sure we have a better balance," she stated.  


"We need to celebrate the successes of this community and record its losses. We need a number of positive, significant, and uplifting stories, and also stories about the economic challenges of the region."


The day-to-day life of a reporter is different today from when she was a reporter, Simmons said. "You have to write short stories for the web, short snippets, and also long, well-informed stories.


"We need young people who are adaptive, receptive about working with cameras...young people who are comfortable with doing it all."


But while many things are changing, she said, "Our core values remain the same. Our competitive advantage is our credibility and our expertise. There will always be a need for news and information, but we have to figure out the most creative way to gather that information and share it with others within the context of the public trust that we represent."


In conclusion, she admitted that "it is hard to know what the future holds. We will go boldly into the future as the platforms through which we distribute our news move beneath our feet."


The event was co-sponsored by SPJ and the National Association of Black Journalists. Claudia Taller, President of the Cleveland Pro Chapter of SPJ along with Keith T. Reed, NABJ Region IV Director welcomed the audience. About 50 people attended.

Debra Adams Simmons 

SPJ Cleveland announces ... 

2011 Philip W. Porter Scholarship  

SPJ Cleveland is now accepting applicants for its annual Philip W. Porter Scholarship competition, which provides $1,000 per year for four years to a student entering college with the intent of practicing journalism upon graduation. The competition is open to 2011 graduating high school seniors in Cuyahoga, Lake, Ashtabula, Lorain, Medina and Geauga counties. High schools in these counties are encouraged to select one student from the school to apply.


Applicants must be in the upper third of their class, nominated by a staff member at the high school, the only nominee from his/her high school, must intend to enter the journalism profession after graduation, and have all application materials must be submitted by April 1.


After the Scholarship Committee has reviewed all applications, it will select and interview finalists. The committee will determine the winner within one week after personal interviews.


A $4,000 scholarship will be awarded to the winner. The student will be entitled to $1,000 upon entering the college of his/her choice, and $1,000 for each of the next three years as an undergraduate, provided satisfactory grades are maintained and ongoing documentation for proof of same is forwarded each semester to SPJ. Exact reporting requirements will be reviewed with the winner at the time of the award.


Application material will be posted as soon as possible on the SPJ Cleveland chapter website: 


Send materials to:


SPJ Scholarship Committee, 

c/o Prof. Jae-won Lee

Cleveland State University

2121 Euclid Ave., MU-278

Cleveland, Ohio 44115



If there are any questions, contact the chair of the SPJ Scholarship Committee,Dr. Jae-won Lee, or the president of SPJ Cleveland, Claudia Taller.

Job opportunities

Thanks to Kelly Blazek for her dedication and commitment in seeking out most of the jobs posted below. To receive her full newsletter (we only excerpt media-related jobs) see the separate box headlined Cleveland Job Bank below. 




The candidate should be a college student (junior, senior or graduate level) with print journalism experience (school newspaper or magazine), who produces strong copy. This is not a training position; the student MUST know how to write news and feature stories and file copy that needs basic editing. A journalism major is preferred, but not required.The student must adhere to Associated Press Style, pitch two to three stories per week; write three to five 70-600 word articles for the print edition (which is a monthly) and possess some knowledge of our eight neighborhoods, which include Buckeye-Shaker, Central, East Cleveland, Fairfax, Glenville, Hough, Little Italy and University Circle.


We are looking for a hard working, enterprising student to replace one of our strongest student writers who will resign at the end of this month.   The ideal candidate is enterprising, deadline driven (able to turn around copy in less than two hours), creative and willing to interview a range of people from residents to politicians without fear (smiles).  


Applicants should possess some knowledge of the Evergreen Cooperatives business model. For information please visit 

Please email resumes here or mail to the following:

Greater University Circle Neighborhood Voice

Attn: Publisher/(Position Sought)

1422 Euclid Ave., Suite 1510

Cleveland, OH 44115-2001


FREELANCE REPORTERS, PATCH.COM, a new online community news source, is looking for freelancer reporters to cover a wide variety of topics on Cleveland's west side, from business to family issues to human interest stories. We're looking for writers to take on as few as one or as many as four stories per week. Photo skills are a plus and video skills are even better.

Rate: $25-$75 depending on the article.

To apply: Email resume and three clips to [email protected], subject: Freelance Application



Penton is seeking an Associate Editor to join the Industry Week team in the Cleveland office.

IndustryWeek, the magazine and website, serves senior executives in U.S. manufacturing. IndustryWeek supplies manufacturing executives and operations management with information and insight into key issues, strategies, trends and technologies to help them advance their organizations in today's highly competitive global economy.

Duties and Responsibilities:

Reporting on manufacturing technology issues for the magazine, Website and e-newsletters.

Develop online and print news and feature articles, and deliver interesting, accurate copy on tight deadlines. Contributes to events such as IW's Best Plants Conference and Excellence in Action plant tours.

Position Qualifications:

At least three years of journalism experience and a broad understanding of the key issues facing manufacturing leaders. Proven ability as a skilled editor and writer, is adept at creating both digital and print products, is a team player, and is capable of playing a role in developing new initiatives for the property.

Most possess and exhibit a high degree of energy, strict attention to detail and an acute sense of creativity.

Apply to: 

[email protected] 

Subject: Associate Editor, Industry Week


Immediate need for an award-winning designer to take the reins of our design department. This job is for the designer who thrives on variety, as the Senior Graphic Designer will have responsibilities that encompass the entire design process from concept to press-check; they will oversee and share all design-related responsibilities within the agency including identity design, campaign development and implementation; and advertising design and submission. They will also be share responsibility for interactive media design and implementation. The Senior Graphic Designer will work directly with the agency's other graphic designer and account managers, as well as vendors including printer reps, photographers and others as needed for completion of projects. Learn more here. To apply, e-mail Leigh Greenfelder.


As an integral member of the FCUSA Creative Team this individual will foster a "Team-Focus Approach" essential in maintaining the "Team" culture we value in our organization
Create designs, concepts and layouts based on knowledge of aesthetic design concepts. 
Determine arrangement of illustrative material and copy and select style and size of fonts.
Develop graphic solutions for product packages, instructions, collateral materials and marketing.
Prepare illustrations or rough sketches for presenting concepts.
Maintain archive of all images, photos and final work
Use computer software to generate new images 
Use creativity and knowledge to assist in the development of original concepts
1-3 Years Graphic Design Experience Preferred
Ability to create graphics from thumbnails to production ready designs
Ability to organize working files in a clear and orderly fashion
Macintosh User
Proficient in Adobe Illustrator, Photoshop and InDesign required
Knowledge of Flash, QuarkXPress and Freehand a plus
Ability to work in fast-paced environment
Ability to accept criticism and design critiques with a positive attitude
Good written and verbal communication skills
Dynamic self-starter possessing a high degree of independent thinking and strong problem solving skills.
Creative individual with a keen sense in identifying design trends
Experience in package design a plus. 
Please submit a portfolio of samples of your creative work with your resume in JPEG or PDF 
We encourage applicants to familiarize themselves with our products and brand style by visiting our website at and
Please include your compensation expectations with your resume in order to be considered a candidate for this position. Apply here.

Role is Interim - 12 weeks Location: Akron, OH
One of Northeast Ohio's largest retail companies seeks a Web Designer for a 3 month, full-time contract assignment that may convert to a full-time position for the right person. The position has the overall responsibility of providing design and front end coding for extensive regional email marketing campaigns as well as web page, collateral and print work in support of the web design team. 
� Minimum of 3-5 years web design and development experience.
� Retail experience preferred.
� HTML, Dreamweaver, Flash, Java 
� Bachelor's degree in graphic arts, design, or other related field.
� Take direction; work independently.
RATE: Commensurate with experience. 
Apply here.


Internships in Journalism

and Communications



The Cleveland Browns Content & Production Department is looking for qualified, highly motivated individuals to assist throughout the 2011 NFL calendar year. Candidates must be organized, quick learners and able to work under strict deadlines.

Job Responsibilities

� Shooting practice and games, as well as organizational events 

� Lighting and shooting interviews 

� Producing, scripting and editing video features 

� Logging, digitizing and labeling footage 

� Live audio operation (for press conferences/interviews) 

� Output video features to multiple tape and digital formats 

� Administrative and other duties - as assigned 

Desired Qualifications

� Must have experience shooting and editing sports, preferably football 

� Knowing Adobe After Effects and Adobe Photoshop a plus 

� Excellent knowledge of video editing principles (non-linear). 

� Working knowledge of Avid Media Composer. 

� Experience using video encoding software, such as Sorenson Squeeze. 

� Working knowledge of Microsoft Office 

� Exceptional time management and organizational skills, with the proven ability to multi-task 

� Outstanding communication skills 

� Ability and willingness to work non-traditional hours (including nights, weekends and holidays). 

� Must be self-motivated 

� Team player

Apply here. 



Point to Point is searching for a Traffic and Media Intern, with the possibility of full time employment upon completion. You will be responsible for media research, planning and buying functions as well as assisting the Production Manager with daily workflow. This position requires a can-do attitude that is backed by a strong passion to learn and go above and beyond what has been asked to help our clients succeed. If you are a resilient and determined problem solver who is resourceful and accountable, you might be the rock star we are looking for.


Proven problem-solver

Demonstrated deadline orientation with strong follow through

Independent thinker and doer (self-starter), Results driven, Analytical thinker

Understanding of media planning and buying principles

Effective communicator, Strong negotiation skills, Ability to multi-task

Strong attention to detail, Highly organized, Team player, Comfortable in a fast-paced environment

Affinity towards technology and interactive media

One internship or relevant work experience

Must be a senior with an expected graduation of Spring or Summer 2011


Media research, planning and buying, Vendor negotiation, Insertion/purchase order generation

Invoice reconciliation, Project management, Scheduling/traffic monitoring

Proofreading, Quality control and testing, Obtain ad specifications, Ad fulfillment

Analytics setup and reporting, Ad placement monitoring

Are you ready to learn more? If you believe you are cut out for this role, contact us today. Drop us your resume and cover letter by e-mail at

[email protected] 

In the subject line, be sure to reference the job title Traffic and Media Intern. 


aboutusWriter's Week is a service of the Cleveland chapter of the Society of Professional Journalists. It is updated weekly and edited by Carrie Buchanan, John Carroll University journalism educator, assistant editor Emily Gaffney, a John Carroll University student,  and associate editor Dr. Richard Hendrickson. Send news items and job & internship postings to [email protected]

Address: Cleveland SPJ,4337 Chanticleer Drive, Fairview Park, Ohio 44126-1906

Chapter e-mail: [email protected]

President: Claudia Taller [email protected]

SPJ Cleveland Chapter Web site:


The Society of Professional Journalists works to improve and protect journalism. SPJ is dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi and based in Indianapolis, SPJ promotes the free flow of information vital to a well-informed public, works to inspire and educate the next generation of journalists, and protects First Amendment guarantees of freedom of speech and of the press.

President's Message


Writing retreats are

just the beginning

for smart writers 

Claudia Taller
Photo courtesy of
I attended the annual Women's Writing Retreat in Willoughby this past weekend. Organizer Dee Adams brings together women who write in all genres for a weekend of workshops ranging from the business of writing to the art of the personal essay.The getaway was refreshing, and I was able to write alone in my room for a couple hours each day, but the most important thing I took away from the weekend was the encouragement of other writers. 


It can be a real boost to your ego to have a writer who's published several non-fiction books tell you your book is just what their publisher is looking for. Or, think about having 4-5 people say, "Wow, how do you write so poetically?" after you read a passage from your novel out loud. And who can resist testing memoir scenes out with others who are struggling to pull together the key events of their lives as well?


A smart writer will not only become enthused by a writing retreat or conference, but come away with writing goals for the coming months that can be realistically realized. An ambitious writer will have a calendar to mark off the days of writing well and set aside time to send out the dreaded queries. A good writer will study the craft of writing again at home to improve word choice, imagery, details and voice.The passionate writer will remember all those writers who were encouraging and keep connected with them.


Claudia Taller

SPJ President, Cleveland Chapter   

Register now

for the 20111

Region 4 & 5


Register NOW for the Spring Regional Conference for Regions 4 and 5, to be held April 1-2 at the METS Center in Erlanger, Ky.


Registering now is wise because the early bird deadline is March 9. Student SPJ members can register for $50 and pros for $70. After that, the prices will go up.


The conference hotel is the Courtyard Cincinnati Airport, where the rate is $89 per night. The hotel is adjacent to the METS Center. You can book a room with a king-sized bed with the code "SPJSPJA" and a room with two double beds with the code "SPJSPJB." Click here to make your reservation.


Register here!

Extended: Deadline to enter your work for the 2011 Ohio SPJ Awards

The deadline to submit entries for "Ohio's Best Journalism" - SPJ's statewide contest for print, broadcast, online, trade and college journalists - has been extended to March 11. Entries must be postmarked by that date. The deadline was extended due to recent weather issues.

The official Call for Entries is available online here. Download the awards program PDF, read the rules and regs and print the forms that follow those. And please share this information with others in your organization!

We are lining up SPJ chapters in other states to serve as judges this year.  Your work makes their judging effort well worthwhile.
Events Calendar

There is more information on all these events in the rest of the newsletter 


Tuesday, March 8  

What Every Communicator Needs to Know about Agency Finances

International Association of Business Communicators 

at The City Club  

850 Euclid Ave. Cleveland 

8 - 9:30 a.m.


Wednesday, March 9

Early Bird Deadline

for the SPJ Regional Conference

for Regions 4 and 5,

to be held April 1-2

METS Center

Erlanger, Ky.  


Monday, March 14

The Press Club

"The Buzzard" 

with John Gorman

at the Rock & Roll Hall of Fame

6 p.m. 


Wednesday, March 16

The Greater Cleveland Chapter PRSA  

Award Ceremony

Windows on the River 

11:30 a.m. - 1:30 p.m.


Friday, March 18

The Press Club

The Plain Dealer and Forging into the Future 

at The Plain Dealer

1801 Superior Ave.

Cleveland 44114



Saturday, March 19

America's Best Weekly: A Century of the New Pittsburgh Courier

Senator John Heinz History Center, 1212 Smallman Street in Pittsburgh's Strip District

11a.m.-2 p.m. 


Thursday, March 24

Wikileaks, First Amendment & Journalistic Ethics

SPJ Cleveland Event 

Johnny's Little Bar

614 Frankfort Ave.

Cleveland, 44113

5:30-8 p.m.


  Sunday, March 27

The Digital Community and Us: 

How Are We Affected?

9:30 a.m., First Unitarian Church, 21600 Shaker Boulevard, Shaker Heights

Friday, April 1
Philip W. Porter Scholarship
application deadline

SPJ Scholarship Committee
c/o Prof. Jae-won Lee
Cleveland State University
2121 Euclid Ave., MU-278
Cleveland, Ohio 44115
Download application form on the
chapter website

April 4 Deadline to Enter
SPJ Cleveland Photo Contest
Please see the website for details

Wednesday, April 6 

Scott Lax: writer, film producer, playwright and columnist 

River Street Playhouse

Chagrin Falls 

7 p.m.


April 11-May 1

Photo Contest Entries Display

Dolan Hall Art Gallery

John Carroll University

Gallery hours to be announced 


Sunday, May 1

Award Ceremony

SPJ Cleveland Photo Contest

Dolan Hall Auditorium

John Carroll University

20700 North Park Blvd.

University Hts OH 44118 


Wednesday, May 4 

Jenny Campbell

Syndicated cartoonist and children's illustrator  

River Street Playhouse

Chagrin Falls 

7 p.m.


Quick Links
More About Us

Contact the Editor

Contact Chapter President

Journalist's Toolbox

SPJ Freelancer Directory

SPJ Job Bank

Join or Renew Membership
(Be sure to scroll down on the application form and sign up for the Cleveland Pro Chapter, as well as the national SPJ)

PD forging into the future 

The Press Club will visit four important folks from the Plain Dealer on their own turf on Friday, March 18. Come on out and hear Editor Debra Adams Simmons, Managing Editor Thomas Fladung, editor-in-chief Denise Polverine and John Kroll, director of training and digital development.


Entitled "How The Plain Dealer and are forging into the future," the event will be held at the Plain Dealer, 1801 Superior Ave., Cleveland, OH 44114.The program will begin with a 12 noon registration and buffet lunch with the discussion to follow. The program will adjourn at 2 p.m.


The cost to attend is $25 for Press Club members and $40 for non-members.  


Click here to register online  

Limited parking is available in the Plain Dealer lot off East 18th Street. 


Celebrate the history
of The Courier


Pittsburgh SPJ and Women's Press Club of Pittsburgh are teaming up to present the program "America's Best Weekly: A Century of the New Pittsburgh Courier," an exhibit tracing the history of The Courier, one of America's most influential African-American newspapers, which is celebrating its 100th anniversary.  

The event will we held at the Senator John Heinz History Center, 1212 Smallman Street in Pittsburgh's Strip District Saturday, March 19.  

A guided tour of the exhibit celebrating the newspaper and a showing of a documentary about The Courier will be shown. The event begins at 11 a.m. and ends at approximately 2 p.m. with individual lunch orders for attendees from Mixtir's.  

Some of the exhibit features include highlights from The Courier's extensive reporting on black athletes, a camera belonging to legendary photographer Charles "Teenie" Harris, a re-creation of The Courier's newsroom in the 1950s, and a display on the Courier's coverage of the Civil Rights Movement and wartime issues. There is no charge for the program.  

Attendees are responsible for the cost of their luncheon orders. Reservations are not required. For additional information, contact Ginny Frizzi at [email protected] or (412) 361-6028.



spj logo horizontal  


Communicators, know your finances

The International Association of Business Communicators (IABC) Cleveland is hosting a breakfast program on Tuesday, March 8 from 8 - 9:30 a.m. at The City Club. This event, "What Every Communicator Needs to Know about Agency Finances," is designed for independent practitioners and those who manage finances for their organizations.  

The program is featuring Glenn Towle of Merrick Towle CommunicationsWashington, D.C.  

SPJ members can attend at the IABC member price of only $17. Register online at


Rock and roll in Cleveland

The Press Club of Cleveland is hosting a program to look back to the time when WMMS was "THE" Cleveland rock radio station.


The event will be held at the Rock and Roll Hall of Fame and Museum on Monday, March 14. Registration begins at 6 p.m. and program highlights include a discussion with John Gorman, a book signing and copy of "The Buzzard" with your ticket purchase, a tour of
the Rock and Roll Hall of Fame and Museum, and a simulcast of the 26th Induction Ceremony live from New York City.


Event tickets cost $40 and includes the program events.


Click here to register online.


Honor the power of PR
The Greater Cleveland Chapter PRSA will honor the 2011 Hill, Lighthouse and Davis Young Award winners on Monday, March 16, 2011 at Windows on the River. The event is scheduled from 11:30 a.m. - 1:30 p.m.

This year's John Hill Award honorees are Brooke Spectorsky, President & General Manager and  Micki Byrnes, Vice President, Advertising & Promotion, WKYC-TV. The Hill Award recognizes a Cleveland-area executive for outstanding understanding of, and support for, communications.

The Lighthouse Award honoree is Beth Hallisy, APR, Partner, Marcus Thomas LLC. The Lighthouse Award recognizes career accomplishments and community service by a senior public relations practitioner.

The Davis Young Award for Exceptional Mentors honoree is Robert Rotatori, Manager of Marketing & Public Relations, Cleveland Metroparks. The Young Award recognizes a professional who excels in mentoring students and young professionals through hands-on instruction and support.

 Tickets are $35 for members, $45 for non-members and $280 for a table of eight. Deadline for registration is March 11. Watch the mail for your formal invitation. We hope all members will join in the March luncheon event to congratulate this year's honorees, as we "Celebrate the Power of Public Relations." 
To register online
click here


Cleveland Job Bank

Check Kelly Blazek's website for details on jobs in marketing, public and media relations, development, media, graphics/web design and more. Many of the jobs listed above are reprinted from Blazek's newsletter, for which we are grateful.

To subscribe and get the full list,

e-mail the Cleveland Job Bank. For more information, go to the

website or write to Kelly Blazek. Also see the website for listings of out-of-town job search websites.

Please Note: The jobs on Blazek's list are ONLY in communications related occupations.
Laurie Mitchell Marketing & Communications Executive Search has been retained for the following search assignments:
  • Account Director/Pharma Ad Agency
  • 2 Directors of Internal Communications
  •  Brand Manager/CPG/Big Box
  •  VP/Digital & Social Media/Agency
  • Marketing Director/Westside Non-profit
  • Graphics Presentation Specialist/Power Point Maven
  • EVP/PR Agency
  • 2 PR Agency Supervisors

To apply for any of these current searches, please e-mail your resume as a single MS Word file [email protected]. .216-292-9936