Carrie Buchanan

Congratulations and thanks to Jerry Masek, Tom Moore and everyone else involved in making the 2010 Communicators' Holiday Party an evening of splendid food and fellowship. We were delighted to see a good group from SPJ Cleveland as well as the Cleveland chapters of the Public Relations Society of America and the International Association of Business Communicators. Special thanks to Bruce Cadwallader, formerly with the Columbus Dispatch and now heading the Columbus office of Peritus, the public relations firm. Cadwallader has worked for many years with SPJ at both local and national levels - in fact, we had two former national membership chairs with us Wednesday night - Cadwallader and Maskek - whose expertise and advice were much appreciated by yours truly as membership chair for our chapter. Indeed, much networking was done amid the noshing, and I'm sure all of us came away with a number of excellent new contacts. I know I did! 

Our next chapter board meeting will be on Saturday Dec. 18 at 10 a.m. We are still deciding on a location - probably at a restaurant somewhere in Cleveland Heights. Do think about joining us if you're a chapter member or interested in becoming one, and would like to know more about our plans for the new year. We will announce the location in the next Writer's Week. 

We are currently putting together a January program on the new Code of Ethics proposed for Cuyahoga County, with special attention to its whistleblower protection section, which if passed would be among the best in the country. It's similar to what's now in place in the District of Columbia. You can find it in the proposed Code, Article IV, Section F, page 7 of the full document, downloadable here, on the Transition Advisory Group website. 

All journalists in this region should be interested in this issue. To my mind, the success of the entire ethics policy hinges on excellent whistleblower protection. After all, who's going to complain about their boss if they are terrified of retaliation?

We hope to have a speaker coming from the Government Accountability Project in Washington, D.C., which is at the forefront of the political push for whistleblower protection. Its web address is www.whistleblower.org, which indicates a lot about its priorities! We may have a speaker from SPJ's national organization, which has worked on this issue as well. We have, of course, invited members of the Code of Ethics Workgroup that put together the proposed code, who happen to include myself. We also have a pledge of participation from the League of Women Voters, who were well represented in the workgroup that drew up the proposed Code of Ethics. The League's particular interest, said Code of Ethics Workgroup Chair and League member Lynda Mayer, is in making sure enforcement of the code is strong and effective from the start. We at SPJ should be too. 

We are just trying to line up a date that suits our speaker and other participants, as well as members of the new county council and their legislative schedule. We hope to entice new county council members to a noon-hour program at the City Club, not far from their building, as early in January as is feasible. So keep reading Writer's Week for updates on this program and when it will happen. 

Happy Holidays!

Carrie Buchanan

Editor, Writer's Week

Vice-President, Membership and Communication

SPJ Cleveland

Heights Observer workshops

open to all

The Heights Observer - a nonprofit "citizen journalism" publication covering Cleveland Heights and University Heights - is offering a workshop to help empower people and include them in the community conversation. You do not have to do work for the Heights Observer to attend.

"The Media Meltdown: What happened to newspapers and magazines, and what's next" will be led Bob Rosenbaum. In addition to his work at the Observer, Rosenbaum is a media consultant. He'll offer an overview of the economics and other industry trends that shape today's news business. This workshop will take place on Tuesday, Dec. 7.

It will be held from 7-8:30 p.m. at the Lee Road Library, 2345 Lee Road, in Meeting Room B. It is free and open to the public. Reservations can be made here but are not required; please do it if you can.

Thanks to Kelly Blazek for her dedication and commitment in seeking out most of the jobs posted below. To receive her full newsletter (we only excerpt media-related jobs) see the separate box headlined Cleveland Job Bank at right below.

Application Deadline: Dec. 6
ideastream® has an exciting opportunity for a Reporter/Producer who will focus primarily on health and science reporting for our radio, TV and web platforms. The ideal candidate will have a moderate level of professional journalism experience, preferably including reporting or producing for broadcast, and have some special knowledge in the areas of health and science. They will be able to converse easily with medical providers and researchers as well as consumers and create engaging general audience stories. 
1. Position Summary: 
Creates journalistic content across platforms of radio, TV and the web that is of high quality, timely and relevant, and that is valued and used by audiences. 
2. Essential duties and responsibilities: 
Under the supervision of the Executive Editor: 
· Gather information about events through research, interviews, experience and attendance at political, news, sports, cultural, social and other functions. 
· Investigate breaking news, writes scripts, often under tight deadlines, initiates and develops short-term news reports and in-depth enterprise stories, as well as spots for newscasts. 
· Present live or recorded commentary via broadcast or other media. Conduct live-air interviews. 
·Perform creative enterprise: determine a story's length, emphasis, perspective and format and organize material accordingly. Determine program content and treatment. 
· Participate in editorial meetings, identify and generate story ideas and/or direct same. 
· Gather edit and mix audio and video, and voice reports for all platforms. 
· Organize and maintain journalistic data and files 
· Establish and maintain effective news sources and community contacts. 
· Perform Producer duties such as: Plan, organize and produce stories and interviews and production elements on multiple platforms. May include pitching story, segment and show ideas and proposals, researching, field producing, production design, and budgeting. 
May determine program content and treatment. 
Direct and/or perform the gathering, editing and mixing of audio and /or video using digital recording and editing equipment. 
May operate on-air and production equipment May gather and deliver material for web use. 
· Participate in on-air fundraising as needed. 
3. Qualifications 
Knowledge/skills/aptitudes: 
Adept at writing, research, story planning and development; demonstrated broadcast production skills in radio and/or TV, including non-linear and audio editing techniques or a willingness to be trained to use those tools; have a crisp, clear broadcast writing style or, if a print journalist, an aptitude to be trained to in those skills; have appealing presentation skills. 
Demonstrated organizational skills and the ability to handle multiple tasks simultaneously. Excellent oral and written communication skills. Demonstrated conflict resolution skills. Ability to consistently work well with others, demonstrating at all times respect for the diverse constituencies of public broadcasting. Ability to use computers to research, enter access and retrieve data. Use word processing software. Demonstrated expertise in a major journalism specialty or beat is a plus. 
Health and/or science background highly preferred. 
4. Experience: 
A moderate level of full-time journalism experience, preferably in broadcast journalism but print journalists will be considered. Preference given to those with experience producing in-depth reports tackling complex subjects, providing analysis and interpretation. 
Education: 
Bachelor's degree preferred but will consider applicants with equivalent years experience in journalism who lack a degree. 
Must be able to travel to reporting sites as needed. Clearly understood speaking voice. 
Guidelines for Submission 
Qualified candidates must submit a cover letter, resume, work samples, and references to: HR@ideastream.org
Deadline for submission: Dec. 6.

NEWS REPORTER, CLEVELAND SCENE 

Scene, Northeast Ohio's award-winning weekly newspaper, seeks a reporter with strong background in news writing. The ideal candidate has a firm grasp on how to develop sources, report thoroughly and efficiently, and craft compelling copy on deadline. This position calls for short- and long-form writing, in addition to regular blogging. Full time with benefits; pay commensurate with experience. Send your resume and 3 best clips to eburnett@clevescene.com.

MULTI MEDIA JOURNALIST - WKYC TV
Details:

· Shoot, write, edit, and report stories for daily newscasts.
· Enterprise stories and package ideas.
· Deliver live stories and packages from remote locations and in studio.
· Produce daily content for website and social media platforms.
· Work with desk on follow-up.
· Other related duties as assigned.
Requirements:

· Minimum 3 years medium market television news reporting experience.
· "Live" on scene reporting experience.
· Strong writing skills, web and social media skills, outstanding news judgment, excellent communication and people skills, strong shooting and editing skills.
· Ability to enterprise story ideas.
· Strong live/breaking news skills.
· Broad knowledge of Cleveland area issues and news contacts is a plus.
· Must work quickly and efficiently in rapidly changing broadcast environment 
· Degree in Journalism or relevant major.
· Must have valid driver's license.
Interviews will be by appointment only. No phone calls, please.

Resumes and audition tapes should be sent to:
Rita Andolsen; News Director 
Howard Fencl: Asst. News Director 
WKYC-TV Inc.
1333 Lakeside Avenue

ANCHOR MULTIMEDIA JOURNALIST - WEWS TV 5
Requisition Number: 2935
Job Description: WEWS-NewsChannel5, a Scripps owned ABC affiliate, is seeking an innovative and dynamic Evening Anchor Multimedia Journalist. 
The evening anchor MMJ is responsible for preparing and delivering news reports for evening newscasts as well as shooting, writing, editing their own researched stories. Additional duties include:
Anchor newscasts; clearly and concisely report information; perform impromptu conversation as necessary;
Gather and write news content for multiple platforms, including posting stories on newsnet5.com;
Co-anchor the evening newscasts;
Report live on location from various news events;
Connect on camera with a sense of urgency;
Research and develop news stories, as well as writing, shooting, and editing the stories;
Perform various community service activities for station, including performing as master of ceremonies for public service events and as host/hostess for station events;
Periodically required to drive personal or company vehicle to cover various assignments;
Demonstrate strong news judgment, knowledge of journalistic ethics, libel law and organizational skills;
Work productively under intense pressure and deadlines;;
REQUIREMENTS:
· Bachelor's degree in Journalism or Communications or related field;
· At least five+ years experience as a Multimedia Journalist and/or anchor;
· Computer literacy required, including newsroom computer systems (i.e., iNews). Videography and non-linear editing experience preferred;
· Must be an excellent communicator and storyteller (as evidenced by your portfolio of work); 
· Must possess keen sense of logistics and ability to work well under intense pressure;
· Must possess excellent creative and editorial judgment;
· Strong AP and broadcast style writing skills;
· Knowledge of broadcast quality camera equipment;
· Flexible work hours required;
· Valid driver's license with no more than four (4) points in the past 36 months, and proof of insurability (liability limits of $100,000 per person/$300,00 per accident/$50,000 property as defined by station policy)
Please submit cover letter, resume, link to your on-air portfolio, and salary requirements by applying on-line here.

EXECUTIVE PRODUCER, SPECIAL PROJECTS - WEWS CHANNEL 5
Requisition Number: 2950
Join Cleveland's premier television station, WEWS NewsChannel 5, an ABC affiliate. We are seeking an innovative, dynamic Executive Producer, Special Projects. 
The Executive Producer, Special Projects is responsible for managing the content and delivery of investigative, consumer, health and other franchise stories while ensuring the station is competitive on all platforms. Additional duties include:
Oversee all aspects of the special projects unit including but not limited to multi-media journalists, producers, researchers, photojournalists and editors;

Supervise storylines, writing, and editing of content related to investigations or special projects;
Coordinate 52-week strategy with emphasis on sweeps months for multiple platforms;
Use computer database to research statistics and facts;
Post content to multiple platforms;
Knowledge and demonstration of creativity, editorial judgment, journalistic ethics and libel laws;
Manage scheduling, overtime and expenses for the special projects unit;
Complete and deliver performance evaluations for direct reports;
Implement and have working knowledge of federal, state and local laws impacting operations;
Identify and manage opportunities to repurpose and extend content to create synergy;
REQUIREMENTS
· Four-year college degree;
· At least five (5) years professional broadcasting Executive Producer experience leading a news team;
· Must be proficient with newsroom computer systems and spreadsheet software applications. Proficient with Microsoft Office a plus;
· Proven record of creativity, excellent people skills, and ability to handle deadline pressure. Must have excellent written and oral communication and proven effective delegation skills;
· Must have valid drivers license with safe driving record and proof of insurance.
Please submit cover letter, resume, link to on-air work portfolio, and salary requirements by applying on-line here.
 

MOTION GRAPHICS DESIGNER/FINAL CUT EDITOR - MELAMED RILEY
Full-service branding-advertising-interactive agency seeks a wildly talented individual to add depth and breadth to our list of in-house creative capabilities. As an integral part of one of the area's most experienced, open and collaborative creative departments, you will be charged with bringing to life online marketing tactics including, but not limited to, animated banners, rich media, online videos and more. Individual must possess solid design fundamentals and the enthusiasm to explore new avenues as they appear in the ever-changing digital media landscape. 
As part of an emerging capability within the creative department, this role offers an immense variety of projects, an open and friendly team environment, and the potential for more responsibility and leadership as this important area of our business continues to grow. 
Applicants must be experienced in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver and Acrobat) and be proficient in Flash, After Effects and Final Cut Pro with a solid understanding of optimizing media for the web. If you meet these requirements and have 3 to 5 years of experience, please email your resume, a link to your online reel, work samples and salary expectations for consideration to Sara Green at sgreen@mradvertising.com

Visit the company's web sites www.theMRsite.com and www.theMRblog.com

DESIGNER - ROSETTA
Job Code 348 
Rosetta has a need for a Designer to join our firm. Rosetta's user experience and creative design practice includes experience-based web design, brand advocacy, rich media design, information architecture, user research and usability testing for Web sites and Web applications. We are looking for enthusiastic, collaborative design professionals who want to join our team in a friendly, fast-paced environment. As a Designer, you will work with other senior design professionals on the design, development, presentation and delivery of great interactive design solutions for our clients. 

Job Requirements:
Attention to detail with excellent visual design skills 
Able to work independently as well as collaboratively 
Able to multi-task and prioritize deadlines 
Detail-oriented 
Able to express ideas in an well thought out manner 
Passion for designing great interactive user experiences 
Degree in visual communication design (or related field) with a specialization in print or web design, or demonstrated equivalent knowledge and experience 
At least 2-5 years experience designing print collateral and web design experience 
Experience preparing documents for press, paper selection, managing proofing, and press checks 
Thorough knowledge of Photoshop and Illustrator Familiar with InDesign, Flash, ImageReady, Dreamweaver, CSS Macintosh OS X proficiency
Apply online here.

CONTENT DEVELOPER - TOOLING U
TU1118CD

Reports To: Manager, Content Development Date Posted: Nov 18 2010 
The Content Developer is responsible for producing original training materials by synthesizing various sources, writing training content, and developing supporting materials such as test questions, vocabulary terms, and photos in a timely manner while adhering to company style and measures of quality. This responsibility typically involves the following tasks: 
1. Gathering and synthesizing information from a variety of sources such as textbooks, trade articles, online sources, and presentations or speaker notes from instructors to establish general knowledge and "best practices." 
2. Writing training content that is clear, accurate, concise, and informative while consulting with the Subject Matter Expert (SME) as needed to achieve these qualities. 
3. Interviewing and collaborating with Subject Matter Experts (SMEs) to gather information and ensure the technical accuracy of all content. 
4. Collaborating with contract graphic artists and illustrators to produce high-quality images that support the written content. 
5. Creating supplemental content such as test questions, vocabulary terms, quizzes, etc. 
6. Taking digital photographs and using photo-editing software as needed to visually enhance training content. 
7. Editing and proofreading the work of other team members to help ensure error-free content. 
Lastly, the Content Developer is expected to demonstrate independence on the job and manage the contribution of others (such as fellow editors, SMEs, graphic artists, beta testers, etc.) in order to meet deadlines established by the Manager, of Content Development. Qualified applicants should have a Bachelor's degree, with a M.A. in English or similar degree preferred. All interested applicants should submit a cover letter and resume to hr@sme.org. 
This position will work out of the ToolingU Cleveland office.

CONTENT MANAGER & STRATEGIST - EATON
AutoReqId 38783BR 
Eaton Corporation located in Cleveland OH has an opening for a Communications Content Manager & Strategist. The elected candidate will: 
· Play a leadership role in creating memorable narrative environments in Eaton experience centers as well as a content strategy that will be deployed across the enterprise in creating and repurposing key Eaton communications for success stories, Web, tech days, trade shows, marketing collateral and various Eaton publications.
· Guide communication and design agencies and Eaton communication teams in the content development process, as well as works independently when necessary on projects that do not require outside resources.
· Be responsible for researching story content and providing thematic scripts to create the exhibit story line, and for ensuring the exhibit design supports it. S/he produces written materials including but not limited to project phase reports, content outlines, thematic scripts, visitor experience conceptual narratives, audiovisual and interactive element treatments, exhibit component descriptions, label copy, and marketing materials. 
· Work with communication and design agencies to refine or create the visitor experience, and to select and critique exhibition and interactive media. S/he must be highly organized, efficient, and flexible through all phases of projects and in working with all project team members.
· As part of the creation process of an enterprise communications content strategy, this person will work closely with the information architect(s) and with IT in developing an organized content management system environment whereby Eaton's global communicators will contribute and access content regularly. 
· Work closely with global branding and other marketing communications team members. Lead project teams, communications agencies, corporate and business unit communication teams.
· Develop and provide the project teams with the scripts (communications brief, key messages, brand voice)
· Coordinate with business and regional communicators, sales and marketing, HR and recruiting in the development of audience relevant content (facts, figures, images, videos, etc.) ; assess all online and offline marketing and communication materials available from business units
· Coordinate and lead meetings with Eaton subject matter experts to generate and/or review and approve content 
· Facilitate the research and administration of content for projects (image research, topic lists, corporate brand messaging, etc.) and provide the design agencies, their agents, employees and other persons authorized by the Lead Agency with reasonable access to the project materials and Eaton employees who are knowledgeable about the content of the particular project.
· Obtain and arrange payment for all permissions, clearances, usage, access fees, copyrights, trademarks, privacy permissions and/or consents for use of all third-party proprietary material included in the experience center projects. 
· Write new and/or update existing content, and catalog information
Job Qualifications/Educational Requirements Preferred candidates will possess:
· A Bachelor's degree (Communications, English, History, Library Science/Technical Writer or other related fields). 
· Excellent research, communication and strong factual and creative writing skills
· A minimum of five years of related experience, preferably as a content strategist or manager. 
· Demonstrated leadership abilities.
· A strong working knowledge of Content Management Systems, database organizational structure, and the ability to communicate with technical and non-technical personnel. 
· Project development experience through all exhibit development phases
· Excellent organizational skills; efficient and effective
· Ability to think conceptually and visually, from the big-picture overview to details
· Experience facilitating meetings,

· Ability to work well with a team
· Project management and supervisory experience preferred
· Strong analytical and communication skills
· Ability to react quickly to changing demands, environments, tight deadlines
· Ability to understand the difference between factual writing and engaging story telling
· Ability to communicate and liaison with technical and non-technical personnel
· Strong presentation skills
Apply online here.  

ASSISTANT DIRECTOR, ATHLETICS MEDIA COMMUNICATIONS - UNIVERSITY OF AKRON
Job Requisition #: 006421
Duties: Report to the Assistant Athletics Director for Communications and be responsible for establishing and maintaining relationships with local, regional and national media to maximize coverage and exposure for Athletics through both traditional and new media sources. Duties include, but are not limited to, extensive copywriting (press releases, media guides and web site), layout and design (media guides, web site and other publications), editing and record keeping, as well as all gameday obligations of assigned sports, which include being the primary contact for women's basketball and additional sports. The successful candidate will also have responsibilities in maintaining GoZips.com, the department's official web site.
Qualifications: A Bachelor's degree and a minimum of one year of full-time experience in sports media relations or a related field required, preferably at the collegiate level. Working knowledge of Macintosh computers and InDesign software is strongly preferred, as well as experience with in-game statistics programs (Stat Crew). Strong interpersonal and communication skills and attention to detail are required. Position requires working extended 8-hour workdays and weekends, along with heavy travel. 
Send Application Materials to: Complete the online application below attaching a cover letter, resume, work samples (writing and layout) and a list of three references with contact information. (Maximum of 4 separate attachments allowed, some files may need combined into one file for uploading). Apply online here. 

The Heights Observer

"The Media Meltdown: What happened to newspapers and magazines, and what's next"

Tuesday, Dec. 7 at 7 p.m.

Lee Road Library

More info at left

Friday, Dec. 17

Author Ted Gup at the City Club

850 Euclid Ave.

noon

and that evening at the Cleveland Suburban Temple

More info below

Saturday, Dec. 18

Board Meeting, SPJ Cleveland

Location not yet determined

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