NOVEMBER 2011
curvedental

the web-based dentist 

Why the Web?
Reason #76

A Successful Practice is Focused on Patient Care, Not Backup Procedures   

 

An interesting characteristic of successful people is they are generally focused on priorities and details. Take Henry Ford, as an example, who was able to deliver an affordable automobile to the masses by focusing on manufacturing efficiencies. Ford's focus on mass production enable the company to drop the price for a Model T from almost $1,000 down to less than $400. And the rest is history.

You wonder if Ford had to stop work each day to make copies of his important papers if success may have been put off by a few years. You can be sure that Ford, who understood the value of maximizing efficiencies, would have pushed his company to the cloud-given Al Gore was born and invented the Internet many years earlier.

Let's not lose focus on the point of this week's sermon. Your number one priority is building a successful practice. I can only imagine that a successful practice garners its success by focusing on the patient experience, just as any other business focuses on the customer experience.

Don't let you or staff be distracted by having to install software, install upgrades, rebuild databases, or spend time managing and making backup tapes. With the cloud you never, never, never worry about data backup. Surely Ford would have utilized the cloud and never think about it again.

You can learn more about  the advantages of the cloud and data backup on our website, or call us! 
 

Call 888-910-4376

 

Why the Web is a weekly op-ed written by Andy Jensen, VP Marketing at Curve Dental. You can reach Andy at andy.jensen@curvedental.com. 


Fun Dental Facts

The number of cavities in the average mouth is down and people are keeping their teeth longer. People, on average, have healthier mouths than even 10 years ago. 


Special VIP Webinar 

Spooky Eye
Fear No HIPAA: How the Cloud Eliminates the Horror of HIPAA

Presented by Dr. Lorne Lavine 

Tuesday, December 13, 2011

5:00 - 6:30 pm PST

 

Registration Button Blue  

 

Yes, everybody's talking about the cloud. But what about HIPAA compliance and security?

 

That's just one more reason why you should consider managing your practice using the cloud. In this webinar we'll discuss:

  • The curious origins
  • The risks 
  • How you can protect yourself 
  • How the cloud helps you become and remain compliant 
  • A point-by-point review of every security requirement

Bonus! Dr. Lavine will also present ten reasons why the Web makes sense, shatter common misperceptions, and show you, in real time, that Web-based dental software can help you manage your practice successfully-including digital imaging!

 

 Dr. Lorne Lavine  

About the Presenter:

Dr. Lorne Lavine has long been considered one of the top dental technology experts in the world. Having worked with over 1800 practices, he has helped countless dental offices to develop a technology upgrade plan that is easy to implement and cost-effective for any practice.


Classic Dental Humor
A young man saw an elderly couple sitting down to lunch at McDonald's. He noticed that they had ordered one meal, and an extra drink cup. As he wated, the gentleman carefully divided the hamburger in half, then counted out the fries, one for him and then one for her, until each had half of the fries. Then he poured half of the soft drink into the extra cup and set that in front of his wife. The old man then began to eat, and his wife sat watching, with her hands folded in her lap. The young man decided to ask if they would allow him to purchase another meal for them so that they didn't have to split theirs. The old gentleman said, "Oh, no. We've been married 50 years, and everything has always been and always will be shared 50-50." The young man then asked the wife is she was going to eat, and she replied, "Not yet. It's his turn with the teeth!"

 More Dental Jokes... 

Contact Us!
Curve Dental, Inc.
424 W. 800 N. #202
Orem, UT 84057
888-910-4376

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sales@curvedental.com
www.curvedental.com
Officially Orange Blog 

 

The Fresh 

Web-based Alternative to Dental Software

Get Rich Without Marrying a Millionaire
Hugh Doherty, DDS
Dr. Hugh Doherty
Power Thought: Doctors Financial Network

If your plan to get rich involves dating eligible millionaires or regularly buying lottery tickets, you could be employing more effective wealth-building strategies. Though hanging out at polo matches and loitering in lucky convenience stores might be fun, there are better sure-fire ways to get rich.Anyone can take steps to make themselves wealthier, no matter their income. In fact, working hard to build wealth and financial freedom is much more likely to pay off in the long run than trying to marry rich.

 

But first you have to define financial freedom. Are you likely to join the ranks of the superrich with a fleet of European sports cars at your disposal and a haute couture designer on speed dial? Probably not. Keep buying the lottery tickets for a chance to realize that dream.

 

But, can you achieve financial freedom and never need to worry about money? That dream is likely within the grasp of your hard-working mitts. You could try to improve your financial literacye and read this book. Then,take charge of your destiny by following these five simple steps.

 

1. Commit to your financial goals. Financial goals can't be an afterthought, or your efforts are likely to fail. To succeed at anything, you have to make it a priority in your life. If you're not clear on your commitment, other things will always get in the way. Making the commitment is crucial -- and you'll know when you've cemented it into your brain. A commitment is easy to judge. You know what you're committed to financially. Simply look at your results. Those who commit to being comfortable financially will have greater freedom in their later life. Those who commit to always looking great now will have a wardrobe full of fabulous clothes. As with everything, it's all about the choices you make.

 

2. Make a budget or spending plan. Get a handle on your cash outflow by tracking expenses. That means writing down every single thing you spend money on for about three months. Call it a spending plan initially. After that you can frame it as traditional budgeting, in which you allow a certain amount of money for each of your spending categories, including long-term savings and emergency savings for example. Or you can think of it as a reflection of your values. You ask yourself two questions: 'Is this congruent with what I really want in life? Is it taking me to my highest and most important goals?' And the second question is, 'Am I getting the best value for this expense?'".

 

3. Tackle credit card debt. It is among the most expensive kind to carry from month to month, second to pay day loans.To dig yourself out of debt, investigate options for getting your interest rates reduced, whether through negotiation with your current company or with a new card and an inexpensive balance transfer.Though consumers aren't bombarded by balance transfer offers as often as they once were, they haven't ceased to exist. Do the math to see if paying a 3 percent balance transfer fee -- likely with no cap -- will save you money in the long run. Once you get rates negotiated as low as you can, really concentrate your payments on the highest interest debt you have first. Pay minimums on everything else and pay every last cent on the biggest one or the highest interest rate one first.

 

4. Save your money. You will never be rich if you spend all your money. Even if you don't spend more than you make, if you don't save a penny you'll always be treading water.To have money to save means living beneath your means or increasing your income. You can find innumerable ways to shave a few dollars off of expenses, such as buying generic, going with conventionally grown produce rather than organic or even eating a few vegetarian meals every week to save the extra dollars.

 

5. Know when to cut your losses. Once savings turn into investments, people become subject to all kinds of irrational investing psychology. One of those is throwing good money after bad.Outside the realm of investing in the market, it's possible to make mistakes just by following the crowd. For instance, tapping equity from your home became the thing to do during the refinancing boom of a few years ago. It's a mistake that's better recognized sooner than later.Try to avoid mistakes in the first place by thoroughly investigating any investments, big financial transactions or advisers before jumping in.Stick to your financial plan and you'll achieve your goals in the long run.

 

 More About Doctors Financial Network... 

 

Seven Strategies for External Marketing Success
Misty Clark
Misty Clark
 
Power Thought: Jameson Management 

Lucky number 7: there's something about that number! But, if you follow the seven guidelines below on executing external marketing strategies, your success will have nothing to do with luck and everything to do with excellent planning and execution.

 

1. Know your target audience. If you are promoting family dentistry, target women. Your piece should have images of women, families, and children. Whoever your target audience is, make sure your piece reflects that.

 

2. Repeat your message five times. It takes a person 5-7 times of seeing and/or hearing a message to act on it. In advertising, this means your advertisement needs to be seen 5 - 7 times before someone will act. If you are sending out a direct mail piece, the exact same piece needs to be mailed to your target audience at least 5 times. If you are in a monthly magazine, make sure the ad runs long enough so that the average reader will see it 5 to 7 times.

 

3. Content should be "you" focused. You have six seconds to capture someone's attention.   To capture someone's attention you need to focus the content on them. So gear the content towards the potential patient. Instead of writing, "We will try to make your visit as comfortable as possible," try saying, "Your visit will be made as comfortable as possible." The content is now talking about the patient's experience as opposed to what the team is going to "try" to do.

 

4. Include an action statement. People need to be told to contact you or they won't. Statements such as "Call Today" or "Visit our Website" tell people what they need to do next. They are common statements and that's because they work!

 

5. Include a limited time only offer. An offer on your services entices someone to make a decision today as opposed to putting it off to another day.

 

6. Consistency. Make sure your advertising pieces are consistent with your overall brand and image. When a potential patient receives your direct mail piece or sees your advertisement in a magazine the first place they typically go is to your website. If the look and feel of the site is in stark contrast to your marketing piece, they may feel confused and unsure if they are even in the right place.

 

7. Tracking. Make sure you track your marketing efforts. You should be tracking by looking at your website analytics and through tracking all inbound phone calls through a tracking log (contact Jameson for your copy). The website will tell you if the marketing efforts are driving traffic to your site. The tracking of phone calls will tell you the referral source, if they scheduled an appointment, if they showed up to the appointment, how much treatment was diagnosed, and how much was accepted. This information will highlight potential changes you need to make in your marketing systems and efforts.

 

More About Jameson Management... 

Turn Today's Practice Shopper into Tomorrow's Loyal Patient
Sally McKenzie
 
Power Thought: McKenzie Management 

Before the person walking into your practice ever becomes a patient, they are a "shopper" of sorts. And when they're shopping around and evaluating your practice against the others, they are looking at it with the critical eye of a consumer who is about to make a large investment in both time and money in what they hope will be a long-term relationship. When they make the decision that your practice is the right one for them and their family, make sure they know they made the best decision.

 

Touch base periodically. Send a brief survey and ask your patients, especially new patients, for feedback. Showing them that you care about their satisfaction speaks volumes about your commitment to excellent care. It can also provide you with an opportunity to gain insights about other aspects of your practice that could be improved or expanded to further enhance the patient experience. Send birthday greetings or Thanksgiving cards or periodic email newsletter. No matter how you choose to do so, find a way to stay connected to your patients.

 

If they have missed an appointment or not scheduled a recommended visit, drop a letter in the mail and let them know that you are concerned about them, their oral health, and their overall health. It may also serve as the reminder they needed to get back into your office.

 

Pick up the phone. A real human being should answer the office phone during regular business hours. Stagger lunch breaks to ensure that the phone is staffed with a person - not voice mail - at all times.

 

Be prompt with inquiries. If a current or prospective patient calls and requests information or has a question, respond promptly or within a specific and reasonable timeframe that is expressed clearly to the patient. This shows your commitment to a high level of service and reinforces the patient's confidence in you and your practice Know the answers to common questions, and provide thorough and complete information. This tells them you have a team that is well trained and prepared. That alone speaks volumes about the quality of your practice.

 

Also, if an issue arises, take action and make it your priority to resolve it immediately. Remember, mistakes and how they are resolved provide an exceptional opportunity to show your commitment to the patient. If you have an upset or disgruntled patient, take the negative situation and make it a positive opportunity for both of you.

 

Listen, listen, listen. Dentists are very good at talking to patients and telling them what they need, what they should do, what's wrong, what's the best course of treatment. While that's an important aspect of patient education and providing proper care, listening is essential to building positive relationships with the person beyond the patient.

 

More About McKenzie Management... 

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prices in half! 

OFFER ENDS 12/31/2011 

EXTENDED SAVINGS!  

Our Summer Sizzling Savings offer was so popular that we've extended the offer. But only for a limited time! Call us at 888-910-4376 to learn more or click here to get started

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