OCTOBER 2011
curvedental

the web-based dentist 

Why the Web?
Reason #68

Because the Last Think You Want to do is Babysit a Server

 

Look, you're busy. You got patients coming through the door because they like you. You got a team to manage. You got a business to build. The last think you want to worry about maintaining technology when you don't have to.

"But I have a guy who takes care of that," you say. And I'm willing to bet your IT pro does a good job; however, your IT pro's competence, level of service, and friendliness is irrelevant to my argument. You still have to pay for their services. And if you're maintaining a server on your own, then you must agree that your time is of great value.

"But my server never gives me problems," you say. Good for you. But that doesn't mean that somewhere in the back of your mind you're thinking "how old is my server" or "will I have to upgrade my server if I upgrade my software" or "am I just lucky that I haven't experienced a server problem so far?"

It's a hassle. A needless hassle thanks to cloud computing and Curve Dental. With Curve you don't need a server, just a computer with Internet access. What could be simpler?

Call us to learn more about how you can reduce your technology footprint with Curve Dental, or click here to have us rush you more information.

888-910-4376

 

Why the Web is a weekly op-ed written by Andy Jensen, VP Marketing at Curve Dental. You can reach Andy at [email protected]. 


Fun Dental Facts

Over the course of a normal lifetime, the average American will spend 38.5 days brushing their teeth.


See Curve Dental at the ADA in Vegas!

See Us at the Pride Institute's 

Tech Expo  

Curve Dental's imaging features received Pride Institute's "Best of Class" award for emerging technologies. You can see us at the Tech Expo at the ADA annual session in Las Vegas October 10-12, 2011 at the Mandalay Bay. 


Visit us at the Curve Dental Suite at the Mandalay Bay 

If you're planning a trip to the ADA annual session in Vegas and want a little more one-on-one time with Curve Dental, be sure to reserve a time in our luxury suite (it's not that fancy, but it will be quiet and a good place to rest your feet) at the Mandalay Bay. Just call us at 888-910-4376 to reserve a time and date. We'd love to see you there!

 

Classic Dental Humor
A Woman caller her dentist when she received a larger than expected bill. "I'm shocked!" she complained. "This is three times what you normally charge."

"Yes, I know," replied the dentist. "But you yelled so loud you scared away two other patients." 

 

 More Dental Jokes...
Contact Us!
Curve Dental, Inc.
424 W. 800 N. #202
Orem, UT 84057
888-910-4376

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www.curvedental.com
Officially Orange Blog
Matt Dorey's Blog

 

The Fresh 

Web-based Alternative to Dental Software

Are Your Patients Falling Through the Recare "Cracks"?
Jan Keller
Jan Keller
Power Thought: Jan Keller and Associates

Are you ignoring a revenue source that is quite literally in front of your nose? The truth is that many practices leave tens of thousands of dollars "on the shelf" when they don't put a recare program in place that identifies patients who have delayed treatment, and then put a system in place to monitor them. If you have unfilled chair time, this could be an easy - and rewarding - exercise for your practice.
 
Investigate New Income Opportunities
When times are good and chairs are filled, it's easy to forget there are a multitude of opportunities to generate income you may not have considered. One dentist we know of in Rhode Island is now earning a significant new stream of income from treating sleep apnea, which not only presents revenue from a clinical standpoint, but also from the need for sleep apnea appliances like snore guards. Is there a similar clinical need you could be training for, and fulfilling, in your practice?
 
 
Special Support for New Dentists
For those doctors who are not far out of dental school, and may be panicking at the thought of servicing student loans, equipment loans, leases, etc, verbal skills and confidence are key, especially during the new patient exam. Having the "right stuff" here is crucial to leading patients to "yes".
 

Join One of Our Weekly Webinars
Join one of our webinars!


Every week one of our dental software experts hosts an interactive demonstration of our web-based dental software. We mix up our webinar schedule so there's sure to be a date and time you can make. During the webinar you'll be able to ask questions or request that some specific feature be shown. To get started just click on "Register Now".
 
If you'd like a more one-on-one demonstration we can do that with a smile. Just call us at 888-910-4376 and we'll be happy to schedule one for you.
 
Whether you join one of our webinars or see a personal demonstration you're sure to be impressed by what the cloud can do for you practice!
 
Make the Most of the 'Marketing Moments' 
Sally McKenzie
Sally McKenzie
Power Thought: McKenzie Management


Dental teams, let's face it, sometimes the days in the dental office become a bit of a dull routine. Certainly, that's not to say that the care provided isn't excellent. But the experience for the patient may be less than stellar.

 

Let me explain. You may think you are providing excellent customer service but today's "high expectation" patients, who are questioning their expenditures more than we've seen in decades, want to feel the time spent in your practice is truly worth the investment. Too often the dental appointment is viewed as yet another expense with little return. Consequently, your practice is likely to experience more patients missing, skipping, or cancelling appointments, long before you even suspect that there's a thread of dissatisfaction winding through your patient base.

 

It's time to shake up the routine and make the most of "marketing moments." For example, turn the "routine" hygiene visit into an exceptional patient experience in which the clinical team emphasizes the importance and value of oral health care. Too often the hygienist explains to the patient that s/he is seeing signs of periodontal disease. Then the doctor does the exam and tells the patient "everything looks great. See you in 6 months." The patient is not only puzzled but questions the team's clinical skills.

 

Maximize this marketing moment with basic communication. The hygienist tells the doctor what s/he has found and subsequently discussed with that patient. The doctor immediately knows that the patient is prepared to hear a more detailed diagnosis and treatment plan. The patient, in turn, understands the value of ongoing dental treatment and sees yours as a clinically reliable team. 

 

Next, take time to celebrate the fact that your practice's relationship with the patient truly is a partnership as without them, there is no practice. Look your patients in the eye and say, "Thank you for choosing this practice."  Give them a letter from you and your team thanking them for their ongoing confidence in the practice and their commitment to pursuing excellent oral health. Try it and you'll find that your patients are both stunned and thoroughly impressed. 

 

Routinely show patients that you value them by taking time to discuss their oral health goals, answer their questions, and show interest in them and their families. Treat each patient as if they are the single most important person to enter your practice today.

 

Inform patients about a service you offer that they may not be aware of. Tell them how a continuing education program you and/or your team recently completed will benefit them. Provide information on dental topics that they see and read about in the news media, such as whitening, implants, or the link between oral health and overall health. Direct them to a credible website such as your state dental association or the American Dental Association.

 

Educate and connect with your patients. And you'll be making the most of those critical "marketing moments." 
 

50% OFF!

We're slashing

prices in half! 

Limited Time Only. Call for details. 

EXTENDED SAVINGS!  

Our Summer Sizzling Savings offer was so popular that we've extended the offer. But only for a limited time! Call us at 888-910-4376 to learn more or click here to get started

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