 | Why the Web?
Reason #33
| Do You Bank On-line?
If you're banking on-line than you must be fairly confident with the security your bank is providing. Maybe you didn't even think about security, which would suggest you're fairly confident in your bank's ability to keep your data safe.
Your bank utilizes the very latest in encryption technology to keep the riff raff away from your account. Curve Dental utilizes the same 64-bit encryption technology your bank uses, which meets or exceeds government standards.
So, if you're banking on-line, or shopping on-line, or trading on-line, or booking travel on-line then there's no reasons why you shouldn't feel confident managing your practice on-line.
You can learn more by calling 888-910-4376 or read more on our website. |  |
| Fun Dental Fact
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Dr. Levi Parmly invented dental floss in 1815, advising his patients to use silk floss to keep the teeth clean. It wasn't until 1882 that the Codman and Shurtleft company began producing and marketing unwaxed silk floss. In 1898 Johnson & Johnson received the first patent for dental floss.
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| Free Webinars
| You can see Web-based dental software in action by joining one of our regularly scheduled webinars. One of our friendly dental software experts will show you why your practice should be using the Web to manage the practice.
Friday, Jan 28
4pm ET/2pm MT
Thursday, Feb 3
1:00pm ET/11am MT
Wednesday, Feb 9
5pm ET/3pm MT
Friday, Feb 18
4pm ET/2pm MT
Additional dates and times available at our website. Click here to sign up today.
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| Classic Dental Humor
| "I came in to make an appointment with the dentist," said the man to the receptionist.
"I'm sorry, sir," she replied. "He's out right now, but..."
"Thank you," interrupted the obviously nervous prospective patient. "When will he be out again?"
More Dental Jokes...
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| Free Curve T-shirt!
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Tragedies and Drama
Curve Dental is creating a collection of real-life tragedies and drama created by client-server dental software. A word of caution: Be sure to have a box of tissues by your side when you read; everyone can relate to these heart-wrenching stories of lost time, data and production.
Do you have a story to tell? Share your story and we'll send you one of our famous t-shirts just for sharing.
Click Here to Share...
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Greetings! Is Your Website Central to Your Marketing?
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 | | Linda Drevenstedt |
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Power Thought: Drevenstedt Consulting
More patients will find their new dentist via the Web. The Yellow Pages and the newspaper are dead marketing mediums unless you are in the aged (over 65) demographics.
Having a consumer-oriented (not dentist-oriented) website will be a critical marketing element to your overall marketing strategy. Websites need a "webmeister" who knows and keeps abreast of the latest SEO (Search Engine Optimization) techniques, uses testimonials, and can match offers that fit the type of prospective patient visting your website.
Websites are not a "put up and forget" marketing aid for the future. The need for continual updates, personalized photos of before and after procedures, and professional input from experienced marketers is critical--particularly more critical the more educated your patients are are the young your patients are.
More About Drevenstedt Consulting...
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| Why and How to Be More Social
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 | | Joe Spencer |
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Power Thought: Only the Best Practices
Way back in 1980, Robert Metcalf formulated what has become known as Metcalf's Law: The value of a network is approximately equal to the square of the number of nodes in the network. One person with a phone does little good, two people with phones are a bit better. Four people with phones means that each person can call about 16 other people... making a phone more valuable. As the number of connections increases, the value of the network increases.
Metcalf's law has also been shown to be true in social networks as well. How big is your social network? Is it big enough and high enough quality to do you any good? As a dentist, you should be building connections with two groups of people: your potential patients and other professionals. You will find your potential patients on Facebook. By the way, you will want to create a business page for your practice if you haven't already. They will be "friends" of your current patients and of your office team. Treat them well and your potential patient network will grow over time. Aim for quality. Thank them for coming to their appointment on their Facebook wall. Keep the conversation going and your network will grow in quality and quantity. Your personal connection will deepen with your patients like older generations of dentists could never imagine. Networking with other professionals is easier now than ever before. Join LinkedIn (just use the free account- it is plenty powerful for what most people need), create a simple profile, and join some groups. Currently, the most active moderated professional dental group on LinkedIn is Dentist Network. Join the group and start building relationships with other dentists across the country. You will be able to see how other dentists market their practices and learn from the best dentists in the country. As you get involved, others will look to your leadership and connect with you. Your professional network will be more fulfilling and numerous than any ten dentists of a decade ago. What are you waiting for? Put Metcalf to the test and Let's get social! More About Joe Spencer... |
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Special Webinar: What Every Doctor Wants from Their Dental Software
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 | | Dr. Lorne Lavine |
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January 31, 5:00-6:30 pm PT
Space is Limited!
Dental software was supposed to make managing the practice a simple chore. Doctors and staff were expected to do cartwheels in celebration and weep tears of joy for being given a tool that would free them from endless paperwork and allow them to build wonderful relationships with their patients instead.
But that didn't happen. Instead, doctors have become numb to losing time and money and taking on new hassles and worries they never had before. They've become blind to what they really want from dental software.
In this surprisingly candid Webinar Dr. Lavine will share dental software nightmares that every doctor has experienced and then ask some tough questions. He'll help you identify what you really want from dental software: Five simple needs every doctor wishes they had.
Click here to register.
All attendees will receive 1.5 hours of CE credit.
Monday, January 31, 2011, 5:00-6:30 pm PT
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