Sally McKenzie

What dental teams might consider insignificant issues or common day-to-day challenges for any busy dental office can cost practices a fortune in lost new patients. New patients don't come into the office as faithful patrons. They have to be valued, nurtured, and cultivated into becoming long-term members of your loyal patient base.

Consider the key reasons why new patients either don't show or fail subsequent appointments:

• The practice hours are not convenient.
   
• There's no place to park.
   
• The doctor hurts me.
   
• I don't understand why they charge so much.
   
• The fees are too high.
   
• They don't accept my insurance.
   
• They keep bringing up their office policies.
   
• They don't answer the phone.
   
• I can't leave a message.
   
• They charged me for a missed appointment.
   
• They are trying to sell me something I don't think I need.
   
• The employees are rude.
   
• They told me I have to go to a specialist.
   
• They don't listen to me.
   
• They don't answer my questions clearly.
   
• They seem very rushed and stressed.

The fact is, for new patients, it doesn't take much to motivate them to pursue their dental needs and wants elsewhere.

More about McKenzie Management...

More Money. Creating a successful practice is probably the number one objective of every dentist. The definition of success may vary from doctor to doctor, but its safe to say that most doctors always want to see a higher production number and year over year growth. Unfortunately, the cost of client-server software can quickly eat up any gains in productivity. By definition, more productivity only means more money when there's dollars left over after you've paid the bills. In essence, dollars saved is more money in your pocket. So, if you can cut your IT expenses, your hardware expenses, your upgrade and support expenses then you'll actually be able to capitalize on the increased productivity that can be generated by using comprehensive dental software. Read more about money in the orangepaper, "Dental Software Costs and ROI".

Fewer Hassles. Doctors are busy people. You don't want to mess around with servers, workstations, backups, software installations, upgrade installations. And you certainly don't want to pay someone else to manage your hassles. What you want is less hassles and more simplicity. And that's where Web-based dental software is absolute king. When you only need a computer with a browser and Internet access to utilize the software your life becomes much more hassle-free. No server. No installations. No upgrades to install. No backups to manage. And the list goes on and on. See our list of 10 1/2 reasons why you should use the Web to manage your practice.

More Time. Within the daily grind, from the time you wake til the time you crawl into bed, you will most likely wish you had more time to do something. If you don't have to spend time during your day to call the IT guy to fix a server or workstation then you've pocketed a few more minutes. If you don't have to spend an evening or weekend installing upgrades, then you pocketed almost half a day of time! If you don't have to close the office for two or more days of training, then you've really added some zeros to time saved. When you start to add up the time you could save if you were using Web-based dental software the total will be a complete surprise.

More Choices. Flexibility is to Web-based dental software as complexity is to client-server software. Which means this: To reach the same level of flexibility of Web-based dental software you have to install even more software and configure, configure, configure with your client-server software. For example, with Web-based dental software you can access ALL of your patient data as long as you have a computer that can browse the Internet. You can catch up on clinical notes at home; you can write a prescription sitting by the pool; you can check your schedule from the coffee shop. So in the end, your lifestyle takes precedence over your dental software. Web-based dental software gives you more opportunity to choose.

No worries. You've got enough to worry about already, don't you? You're a dentist, which means you're also a small business owner juggling HR issues, operations, finance, shipping, marketing, sales, and administration! What you want is less to worry about. Let's start by replacing your current client-server software with Web-based dental software. No more worries about upgrades (will the upgrade be buggy?). No more worries about backups (will your team member remember to backup; are they backing up the right files; will the files restore?) No more worries about installation (how much am I paying the IT guy?).

Call one of our dental software experts today to get what you really want:

• More Money
• Fewer Hassles
• More Time
• More Choices
• No Worries