SEPTEMBER 2010 · No. 14
curvedental
the web-based dentist
An Argument for the Web
#14: You don't need to update or maintain a server

Maintaining a server is expensive. Whether you're maintaining the server in your practice by yourself or are using a professional IT guy, the task is expensive and time-consuming. (If you're doing this key maintenance on your own you have to ask yourself what your time is worth.) With web-based dental software from Curve you don't need a server. All you need is an Internet connection and a browser. To learn more call us at 888-910-4376.

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Classic Dental Humor
When a new dentist set up in a small town he quickly acquired a reputation of being the latest kind of "Painless" dentist. But a local lad quicky disputed this. "He's a fake ! " he told his mates. "He's not painless at all. When he stuck his finger in my mouth I bit him - and he yelled like anyone else."

More Dental Jokes...
CurveEd Update
New Profile Page
You can now manage your account information at CurveEd. When you login you'll notice a new menu item titled "My Account" next to "My Emailed Videos".

Use CurveEd Daily
Once you've registered with CurveEd you can use the software anytime anywhere to help you education your patients and present proposed treatment. Keep the software open and minimized on your desktop all day long. That way you can quickly access the software when needed.

To register, click here...
Fun Dental Facts
The average woman smiles about 62 times a day! A man?  Only 8!

Kids laugh around 400 times a day.
Grown-ups? Just 15.

Smilers in school yearbooks are more likely to have successful careers and marriages than poker faced peers
Contact Info
Curve Dental, Inc.
424 W. 800 N. #202
American Fork, UT 84057
Tel. (801) 851-5175
Sales: 888-910-4376
sales@curvedental.com
www.curvedental.com
Common Transition Pitfalls Can be Avoided
Joe Spencer
Joe Spencer
Power Thought: Joe Spencer, www.OnlyTheBestPractices.com

Here is the scenario: A senior dentist hires an associate with the idea of selling his practice to the associate in a year.  The employment agreement has a non-compete clause.  Both sign the agreement before the associate begins work.  About six weeks before the year is up, the associate decides to leave the practice instead of purchasing it.  The associate opens a new office across the street and lures away a significant number of the senior dentist's patients.

Good thing there is a signed non-compete clause? Not so fast.  In most cases, non-competition clauses contained in employment agreements are not enforceable under current law. In fact, including such provisions are including in employment contracts raises a red flag easily seen by a competent judge.

This is one of the kinds of things that can be overlooked in transition planning if competent experts are not used from the beginning.  Most brokers will not have enough knowledge to overcome pitfalls like this.  An attorney that focuses on dental transitions is critical.

Here is another scenario: selling dentist wants to sell his practice.  He asks around and learns about a rule of thumb based on gross billings. Asking around causes a broker to come calling, suggesting he can get a new dentist to pay more than that number.  A buyer comes into the picture but the price is a problem.  The buyer does not trust the price quoted from the listing dentist, nor is the rule of thumb good enough. With enough salesmanship, the broker may be able to get the buyer to accept the higher number.  Then comes financing.  The banks won't trust the valuation number of a broker that is getting a commission on the sale. The sale that almost failed before is doomed again.  

This is another situation that needs professional experts.  A CPA with CVA credentials (certified valuation analyst) will be able to create a valuation that the buyer and the lender can live with.  As with case acceptance, the authority of a third-party expert builds trust and gets the deal done.

Transitioning your practice without a broker is great but don't go it alone.  Put competent experts to work and see the trust grow and problems diminish.     

By the way... How can a senior dentist protect his patient list?  by using expert crafted trade secret provisions.  The patient list becomes a trade secret and can be protected by the full weight of the law.


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10 Ways to Increase Production from Within
Cathy Jameson, CEO Jameson Management
Cathy Jameson, CEO Jameson Management
Power Thought: Jameson Management

1.    Go over dentistry diagnosed but untreated for your scheduled patients every day in your morning huddle. View these reports from your Curve software together and make a point to go over these problem areas with your patients while in the chair that day.

2.    Ask your patients to fill out a Smile Evaluation questionnaire when they come in for their next appointment.  Even if they filled one out as a new patient, their wants and needs may have changed over time and here is a place to pinpoint those hot buttons.

3.    Ask for referrals.

4.    Give at least two business cards to each patient at each appointment to give to friends and family for referrals.

5.    Use the digital camera effectively and regularly to show your patients the areas of needed attention in their mouths.  A picture is worth a thousand words!

6.    Educate! Make sure you have ample patient education material available for your patients.  Before and after albums in the reception area, attractive brochures about specific treatments, educational videos provided by your Curve software, etc.

7.    Be persistent and proactive in your continuous care program.  Use your Curve software to help you locate patients that have "fallen through the cracks" in their continuous care and begin an effective campaign to get back on board with their hygiene appointments.

8.    Market to your patient family.  Your Curve software can provide you with ample reasons to stay in contact with your patient family, thus solidifying their relationship with you.  Use this software to stay in front of your patients for birthdays, post-treatment letters, educational letters, and notes to referring doctors, to list a few.

9.    Amp up your case presentation system.  Time to revamp how you are presenting treatment to your patients?  Get this system revitalized and give your patient the best possible through excellent communication skills and technological skills (i.e. use of digital and intra-oral camera shots).  Bring your patients in need of extensive treatment back in for a new and improved presentation - you may have found a new way to get to "yes"!

10.Behold the power of the hygiene appointment!  Give yourselves ample time in the hygiene appointment to go over dentistry needed in your patients' mouths.  The use of the digital camera in a hygiene appointment can prove to be a very powerful tool for case acceptance.


Learn More about Jameson Management...
curvespecial
$1000OFF

Offer Expires September 30, 2010
A special offer better than any government stimulus package. Save $1000 when you make the switch to Curve Dental before the end of September 2010. Of course, you can't combine this offer with any other offer. You can ask. You can beg. Maybe you'll get lucky. Maybe not. But one thing's for sure: You'll save $1000 when you switch to Curve before September 30, 2010. Plus, you'll be the coolest doctor in town. Bonus!

Call 888-910-4376 for more information.
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