Niko News on Chinese & SE Asian Game Markets
2012: Celebrating Niko's first 10 years of forecasting a prosperous industry!
Volume 129
September 2012

Niko Partners logo
Weekly Twitter Posts

 

Dynamic shift away from MMORPGs in China's Online Games Market:

http://t.co/OsF3af0o 
 4:16 PM - 20 Sep 12

 

Gamasutra - News - MMOs in China losing ground to hardcore, competitive online games - report:

http://t.co/N0zZ1w7k 
12:58 AM - 19 Sep 12 

 

Asia Leads The Way In Global Online Gaming Trends - Forbes

http://t.co/UjHgYFRJ

12:20 PM - 17 Sep 12   

 

China's NetEase says government approves 'World of Warcraft' expansion http://t.co/uZuc9WwW 

1:26 PM - 12 Sep 12 

 

Fishing Joy Hits 100 Million Downloads http://t.co/cPGQVLfq 

4:25 PM - 11 Sep 12 

  

KongZhong is boosting its PC online games inventory by licensing Guild Wars 2, on the heels of licensing World of Tanks http://t.co/rs6ZQcvO 

11:25 AM - 7 Sep 12  

  

Microsoft has launched Chinese-language Xbox Live site: http://t.co/W6uUMjSE 

3:10 PM - 6 Sep 12  

  

China's mobile games space is very fragmented: hundreds of dev studios & app stores and dozens of handset companies & game ad platforms

2:40 PM - 22 Aug 12 

  

Supporting the need for unique operations of web & client-based games, Changyou announced the spin-off of sub 7Road

http://t.co/v9sVjCUV

11:30 AM - 15 Aug 12 via HootSuite  

Links
Join Our Mailing List

Niko News is a filter of the most important news items and bits of information concerning the games markets of China and Southeast Asia uncovered by Niko each week. Our multilingual analysts review dozens of news sources from several countries, and as a team Niko reduces the long list of articles to 3-4 "must read" items for you. We then provide our Niko analysis to these items, making them relevant and highlighting the importance for the market. This service is one of the many ways we help distill the confusing, conflicting information about the games markets of Asia for our clients and readers. 

The difficulty that Google is feeling in mainland China reflects the barrier of the regulatory system and the need for a company to truly get to know China before launching there. We believe that Google has done its proper due diligence for China's market but the fact that its servers are in Hong Kong makes it difficult for users to access full functionality. Even when we work in China and try to use Google we are redirected to the Hong Kong site. Baidu dominates the search space, but Tencent is also an important market player.  

Tech in Asia presents an interesting look into broadband speeds and raises an issue that may hinder growth of online gaming in China, which is that the speeds there are much slower than even in neighboring Hong Kong and other countries. Shanghai is the  Chinese city with the fastest broadband. 

Mobile game distribution platforms are gaining recognition in China. Red Herring recently dubbed CocoaChina as one of 100 hot Asia-based companies. CocoaChina develops compelling games including the wildly popular Fishing Joy (more than 100 million downloads) and Fishing Joy 2. In addition the company distributes 3rd party titles. Tuesday, September 25th, Lisa Hanson will give a fireside chat in San Francisco at an event hosted by YODO1, a competitor to CocoaChina. The topic is China's mobile games market. There are many aspects to this fast-growing market, not the least of which is the massive fragmentation of all market layers. Niko's Mobile Games report is an excellent way to get up to speed on this market. 


Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving games markets of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com