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Weekly Twitter Posts
Shenzhen Stock Exchange's ChiNext growth enterprise board is popular among domestic Chinese online game companies
http://t.co/ahsICRJT
1:50 PM - 25 Jul 12 via HootSuite
An interesting account by an ethnographer who uses Instagram & Weibo to help promote tech to farmers in mainland China
http://t.co/z91LaY7E
2:10 PM - 17 Jul 12 via HootSuite
Niko Partners agrees, and we have market research on all areas for China and SEA.
http://t.co/z5DdMSIq
4:05 PM - 8 Jul 12 via HootSuite
"Between Facebook, social, mobile, free to play on PC, Asia, consoles... it's a vibrant, growing, huge market."
http://t.co/z5DdMSIq
4:00 PM - 8 Jul 12 via HootSuite
Niko Partners agrees, and we have market research on all areas for China and SEA.
4:05 PM - 8 Jul 12 via HootSuite
Niko estimates Chinese mobile gamers to reach 192 million in 2012:
http://t.co/VS1ez8Ga
3:45 PM - 5 Jul 12 via HootSuite
It's not surprising that the extreme shutdown law in South Korea to protect gamers is being challenged for its legality
http://t.co/Ph3HAPOt
2:35 PM - 5 Jul 12 via HootSuite
Last week, Facebook's top 5 emerging games list includes 3 Chinese language games
http://t.co/FPzvxyc8
2:40 PM - 4 Jul 12 via HootSuite
Looks like a good exec team and smart concept for Yodo1, acting as a gateway for foreign mobile games in China.
http://t.co/oo82ux7Z
11:22 AM - 3 Jul 12 via Tweet Button
Activision confirmed Tencent to operate Call of Duty OL in China. Blizzard operates through NetEase.
11:22 AM - 3 Jul 12 via Tweet Button
According to China's GAPP, 34 Chinese companies exported 131 self-developed online games for sales of US$360 mil in 2011, up 56.5%
1:55 PM - 28 Jun 12 via HootSuite
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Chinese market revenue of browser-based games will grow 41% in 2012
Casual games and webgames comprise the hottest games market segment in China.
SAN JOSE, Calif. - August 8, 2012 - Niko Partners, the leader in Asian Games Market Intelligence™, today announced the availability of a new report called China's Casual and Social Online Games 2012 with analysis of the three segments of browser-based games: webgames, casual online games, and social networking service (SNS) games, including a market size and 5-year forecast.
While massively multiplayer online games (MMOGs) that require client-software downloads comprise the majority of revenue in China's PC online games market today, browser-based games are pushing the market to new heights. In 2011 Niko's "Casual" segment (including webgames) and SNS segment enjoyed the fastest growth rates within China's enormous $7.0 billion online games market, and they do not require client-software downloads because they are played in the browser.
"The buzzword in Chinese online games today is webgames," said Lisa Cosmas Hanson, managing partner of Niko Partners. "These games can be played at home, in offices, and in I-cafés because they do not require a download, and they are challenging enough to compete against client-based MMOGs."
Kevin Hause, senior analyst of Niko, went on to say: "Social games captured the interest of occasional gamers, took hard-core gamers away from MMOGs, and welcomed tens of millions of new gamers to China's games market. At Niko we believe that client-based MMOGs will continue to generate the majority of revenue in China but webgames and social games will comprise an increasing market share."
Key takeaways from Niko's China's Casual and Social Online Games Report include:
* Social games are the most used applications on social networking sites such as Qzone, Pengyou, and RenRen.com. * The webgames market is fragmented with low barriers to entry yet fewer infrastructure restrictions than the MMOG market. * Casual games played through portals and social games played through SNS sites will continue to broaden the gaming population across the spectrum of age, geography and income.
The 28-page report is available in our research store or by contacting sales@nikopartners.com, for $3,500. Niko has changed our annual subscription format in 2012 and now publishes 10 deliverables for subscribers, with 5 of those reports available for individual sale upon completion. In August we will publish Niko's Mid-Year 2012 Internet Café Games Usage Data Analysis, available to subscription clients only.
Contact us or visit our site for subscription information. You can also follow us on Twitter or subscribe to our free newsletter analyzing important Asian games market news every week by emailing megan@nikopartners.com.
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Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.
Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers (including the region of Taiwan), Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia's emerging markets.
The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the games industry in Southeast Asian and China.
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If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com
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