Niko News on Chinese & SE Asian Game Markets
2012: Celebrating Niko's first 10 years of forecasting a prosperous industry!
Volume 123
July 2012

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Weekly Twitter Posts

 

"Between Facebook, social, mobile, free to play on PC, Asia, consoles... it's a vibrant, growing, huge market."

http://t.co/z5DdMSIq

4:00 PM - 8 Jul 12 via HootSuite

  

Niko Partners agrees, and we have market research on all areas for China and SEA.

http://t.co/z5DdMSIq

4:05 PM - 8 Jul 12 via HootSuite  

   

Niko estimates Chinese mobile gamers to reach 192 million in 2012:

http://t.co/VS1ez8Ga

3:45 PM - 5 Jul 12 via HootSuite   

  

It's not surprising that the extreme shutdown law in South Korea to protect gamers is being challenged for its legality

http://t.co/Ph3HAPOt

2:35 PM - 5 Jul 12 via HootSuite  

  

Last week, Facebook's top 5 emerging games list includes 3 Chinese language games:

http://t.co/FPzvxyc8

via @insidenetwork

2:40 PM - 4 Jul 12 via HootSuite   

  

Looks like a good exec team and smart concept for Yodo1, acting as a gateway for foreign mobile games in China

http://t.co/oo82ux7Z

1:35 PM - 3 Jul 12 via HootSuite  

  

Activision confirmed Tencent to operate Call of Duty OL in China. Blizzard operates through NetEase.

11:22 AM - 3 Jul 12 via Tweet Button   

  

According to China's GAPP, 34 Chinese companies exported 131 self-developed online games for sales of US$360 mil in 2011, up 56.5%

1:55 PM - 28 Jun 12 via HootSuite

 

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Niko News is a filter of the most important news items and bits of information concerning the games markets of China and Southeast Asia uncovered by Niko each week. Our multilingual analysts review dozens of news sources from several countries, and as a team Niko reduces the long list of articles to 3-4 "must read" items for you. We then provide our Niko analysis to these items, making them relevant and highlighting the importance for the market. This service is one of the many ways we help distill the confusing, conflicting information about the games markets of Asia for our clients and readers. 

Niko Partners at China Joy

Lisa Hanson will speak at the World Wireless Entertainment Conference (WWECON) at China Joy on July 28th, on the topic of Chinese Mobile Gamers. The conference is held at the Pudong Kerry Centre Hotel. If you plan to attend China Joy and would like a meeting with Lisa, please contact lisa@nikopartners.com.  

Chinese consumers strongly embrace online video, and in a recent CNNIC report on Internet usage online video surpassed online games as an Internet activity. An innovative 150-language online video company called Viki has just teamed up with RenRen.com to bring more online video options to mainland China. We foresee the merging of digital entertainment in the near future, including online video, online gaming and social networking services. Viki's deal with RenRen is not exclusive.  

With the hundreds of mobile game developers based in China now, and their appetite to reach international markets with their domestically developed games in hope of instant success on the App Store or Android Market, this Chinese mobile development marketplace is reminiscent of the boom in Chinese outsourced game development studios of a few years ago. In that "era" there were hundreds of game outsourcing studios, but only a few dozen of any merit who were able to generate good business. After that era there was consolidation and a shift toward more development for domestic users rather than international games. Many Chinese mobile game developers are looking overseas for the golden ring, but the truly talented will prevail and eventually focus on games for their home market first. The mobile games market revenue in China will expand by 6x its 2011 level in the next 5 years, which means there is room for lots of competition, but the demand for quality games will mean that only the truly talented studios will succeed.  

Indonesian online game operator KREON launched (Shanda/Nexon's) Dragon Nest and quickly is attaining users there. KREON ascended from nowhere with the license of Point Blank in 2010 and thanks to the early stage of the Indonesian online games market instantly became a top 3 online game operator there. Dragon Nest has been a hit in China and Korea, and is also a hit in other countries in Asia already. We foresee that this game will do well for KREON in Indonesia too.  

Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving games markets of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com