Niko News on Chinese & SE Asian Game Markets
2012: Celebrating Niko's first 10 years of forecasting a prosperous industry!

July 2012

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Weekly Twitter Posts

 

"Between Facebook, social, mobile, free to play on PC, Asia, consoles... it's a vibrant, growing, huge market."

http://t.co/z5DdMSIq

4:00 PM - 8 Jul 12 via HootSuite  

 

Niko Partners agrees, and we have market research on all areas for China and SEA.

4:05 PM - 8 Jul 12 via HootSuite  

 

Niko estimates Chinese mobile gamers to reach 192 million in 2012:

http://t.co/VS1ez8Ga

3:45 PM - 5 Jul 12 via HootSuite   

 

It's not surprising that the extreme shutdown law in South Korea to protect gamers is being challenged for its legality

http://t.co/Ph3HAPOt

2:35 PM - 5 Jul 12 via HootSuite   

 

Last week, Facebook's top 5 emerging games list includes 3 Chinese language games

 http://t.co/FPzvxyc8

2:40 PM - 4 Jul 12 via HootSuite

 

Looks like a good exec team and smart concept for Yodo1, acting as a gateway for foreign mobile games in China. 

http://t.co/oo82ux7Z

11:22 AM - 3 Jul 12 via Tweet Button  

  

Activision confirmed Tencent to operate Call of Duty OL in China. Blizzard operates through NetEase.

11:22 AM - 3 Jul 12 via Tweet Button  

 

According to China's GAPP, 34 Chinese companies exported 131 self-developed online games for sales of US$360 mil in 2011, up 56.5%

1:55 PM - 28 Jun 12 via HootSuite

 

Google's Aliza Knox says mobile devices to overtake PCs in Asia

http://t.co/tyvRgQjo   

2:41 PM - 26 Jun 12 via HootSuite

  

China's cloned copy of an Austrian village called Hallstatt as posted on @Slashdot - makes for an interesting read 

http://t.co/IMqJcB3E

3:55 PM - 12 Jun

 12 via HootSuite   

 

Even in the midst of E3, China's PC online games market is impressive. Forbes published another interview w/ Lisa:

http://t.co/6BBac0Ue

1:56 PM - 8 Jun 12 via HootSuite     

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Niko estimates Chinese mobile gamers to reach 192 million in 2012   Mobile gamers surpass the number of PC online gamers, mobile games revenue surges.

 

SAN JOSE, Calif. - July 5, 2012 - Niko Partners, the leader in Asian Games Market Intelligence™, today announced the availability of a new report called China's Mobile Games Market 2012 with analysis of mobile games usage, hardware adoption, mobile gaming behavior, and the Chinese mobile games market size and 5-year forecast. The analysis includes a forecast calling for mobile games revenue to realize a six-fold increase from the 2011 market of $600 million in the next 5 years. Niko's report pieces together the fragmented mobile games market, and sheds light on the behavior of mobile gamers based on two widespread surveys conducted by the firm in recent months.       

"Niko projects fast growth in mobile games revenue in China led by rising adoption of 3G usage, soaring sales of smartphones from a wide array of vendors, and the desire to play entertaining, inexpensive games on these smart mobile devices," said Lisa Cosmas Hanson, managing partner of Niko Partners. "Mobile games and web-browser games are the two buzzword segments in China's games market this year, and Chinese game companies are racing to deliver their games on multiple platforms to satisfy gamer demand in every way possible."     
   

Key takeaways from Niko's China's Mobile Games Market report include: 
 

·China's mobile games market is wide open currently with no clear market leader that has dominant market share yet.       

·
As in the rest of the world mobile social games are very popular in China while mobile hard-core games are just getting started but showing promise for success.   

·Many Chinese mobile users have more than one mobile phone but conduct most of their gaming on only one of them.     

The 30-page report is available now at:  http://www.nikopartners.com/researchstore 
or by contacting sales@nikopartners.com, for $3,500. Niko has changed our annual subscription format in 2012 and now publishes 10 deliverables for subscribers, with 5 of those reports available for individual sale upon completion. In July we will publish China's Casual and Social Online Games Report 2012.

Contact us or visit http://www.nikopartners.com 
for subscription information. You can also follow us on Twitter or subscribe to our free newsletter analyzing important Asian games market news every week by emailing megan@nikopartners.com.
Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the leader in Asian Games Market Intelligence™, specializing in the Chinese and Southeast Asian game markets. Founded in 2002 and celebrating its 10th anniversary in 2012, the firm conducts syndicated and custom research studies on Chinese gamers (including the region of Taiwan), Southeast Asian gamers, online games, offline games, consoles, handhelds, regulatory issues, piracy, development, online operators, distribution, and retail. Niko Partners also offers consulting services including focus groups, partnership selection, market opportunity analysis, custom surveys in cities throughout China and the Asia-Pacific region and customized data analysis. The goal of the research and strategic advisory services is to help understand the market, strategically enter or expand market share, and continue to profitably grow within China and Southeast Asia's emerging markets.

 

The company is based in Silicon Valley and Shanghai, and its clients include worldwide leaders in game software, hardware, and services, as well as hedge funds, media companies, trade associations, and management consulting firms, all of whom have a vested interest in a thorough understanding of the games industry in Southeast Asian and China. 

If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com