Lisa will speak at South by Southwest (SXSW) on Tuesday, March 13th at 12:30pm at the AT&T Conference Center Salon D, on the topic of Chinese online game operators and the surge of Chinese online games. If you plan to attend SXSW, please contact us to arrange a meeting and we hope to see you in the audience at that session.

At the Game Developers Conference (GDC) last week we observed many Chinese and SE Asian game companies in attendance. There were several companies and government agencies from Singapore, Thailand, Vietnam, Indonesia, and the Philippines, as well as representatives of major Chinese online game companies and development studios. There were a few notable presentations regarding China by game companies with China presences such as the9 and PopCap, and there was plenty of chatter about mobile games and social games throughout Asia and Japan. It seems many Western companies are trying to figure out how to succeed in the social and mobile games markets of Asia, perhaps thinking that the regulatory landscape will be more welcoming for them there than it is for PC online games. That said, League of Legends and World of Warcraft are both doing great in China, and Rift and Free Realms are both anticipated to launch later this year.