Weekly Twitter Posts
Nexon continues its mergers, acquisitions and spin-offs with purchase of 20% of Korean social game developer Moyasoft http://bit.ly/yXc2Vj 2:45 PM - 29 Feb 12 Reports for NetEase's iTown say 5,000 developers have made 200 games for it thus far, and 9 have already been approved 1:50 PM - 28 Feb 12NetEase will launch a 3D social gaming platform called iTown in May http://bit.ly/zlBCuX 1:45 PM - 28 Feb 12 But it has been tough to launch more than 5 foreign films per year in China so far. 2:25 PM - 24 Feb 12Oriental DreamWorks gives the nod to China as the future #1 media market in the world - http://bit.ly/xCjcGf 2:20 PM - 24 Feb 12 One step forward for Apple in the Chinese iPad name rights battle with Proview http://engt.co/xQwb64 2:01 PM - 23 Feb 12Growth rates in China will decline from their peak, yet absolute revenue growth will be greater than ever. 1:20 PM - 23 Feb 12Niko disagrees with this post ( http://bit.ly/zbFt33) that China's games market is entering a period of slow growth 1:15 PM - 23 Feb 12
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Meet us this week at GDC and next week at SxSW. Lisa Hanson speaks at SxSW on March 13th. Email megan@nikopartners.com or lisa@nikopartners.com for an appointment or more information.
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Peoples Daily published an article outlining the 12th Five-Year Plan for China's cultural industry. The Ministry of Culture has stated that by 2015 the online gaming market should reach $32 billion - this is quite a reach above Niko's current projection for $14 billion in China that year, which is still a 24% CAGR over 2011. The MOC expects the global release of 100 titles annually, much higher than the number today, including 3-5 Top 10 global titles. If the Chinese gamer population and online games revenue continue at the brisk pace already experienced, then the games might make that ranking based only on usage in China. Right now China accounts for about half of the global online games market. We find it quite unlikely that the market will achieve $32 billion, unless their definition varies greatly from ours.
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At the Barcelona Mobile World Congress two Chinese smartphone handset makers, Huawei and ZTE, showed their might in an increasingly competitive field. We know from our very recent gamers survey that these brands are popular in China, and it seems they should become worldwide competitors to big companies such as Nokia, Sony, Samsung and Apple. There is also a broad distribution of Chinese brands within the popular tablet segment in China. Many of the Chinese phones and tablets run Android.
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CCTV, China's state-run television company, has strict rules about airing gaming competitions and even commercials for online games. Typically they like to keep the TV shows free of online gaming activity, with a few exceptions. Now though, it seems that more TV channels in China are allowing gaming commercials, and that regulators are approving more and more supportive activities to promote Chinese online games domestically and abroad. This is another indicator of the government's commitment to international growth for Chinese online games companies.
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Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.
Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends. |
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com
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