Niko News on Chinese and Southeast Asian
Video Game Markets
Volume 87
September 2011

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Weekly Twitter Posts

Contact lisa at nikopartners dotcom if you plan to attend the World Summit on Internet & Multimedia in Shenyang, China & want to meet w/ her
14 Sep Singapore MDA increases funding for Singapore's growing games industry http://bit.ly/r0CRer
13 Sep


Lisa Hanson to speak on social games at the World Summit on Internet and Multimedia in Shenyang China Sept 21-22.
12 Sep

According to the CNNIC, the most popular microblogging sites in China are Sina Weibo and Tencent Weibo.
22 Aug

The CNNIC's July 2011 report said that the number of China's micro-bloggers more than tripled during the first half of this year
22 Aug

China's Real Names Verification for minors who play online games will become much stricter on Oct 1st
21 hours ago

Govt subsidies boosting Chinese online game op profits, even though foreign co's are not allowed to operate there:
10 Aug

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UN World Summit on Internet and Multimedia

Last week Lisa Hanson was in China as an invited speaker at the UN-sponsored World Summit on Internet and Multimedia in Shenyang. The conference included speakers from all over the world talking about the use of digital technologies in many industries, including games. In addition to Shenyang she made stops in Shanghai, Shenzhen and Hong Kong. In Shenzhen Lisa noticed a well-positioned promotion for SPD Bank to recruit new customers. The promotion offered free gifts for opening new accounts. Small accounts get an iPod Shuffle, medium accounts get a Nintendo DS (not an iQue DS, mind you) and large accounts get a Nintendo Wii plus the game Wii Sports Resort. This is interesting, considering that consoles are banned in China and the only DS's for legal sale are branded by iQue, not Nintendo. Lisa spoke with a Chinese government official at the conference who agrees that SPD Bank probably doesn't even know that these products are illegally sold, as they are so readily available. We still await the delayed launch of the Eedoo iSec console.

Tech Rice recently published a well-written summary of China's top social networks. Kaixin001 is still on the decline and the Weibo sites continue to gain popularity as online gaming channels. China is pioneering the gaming trends for microblogging services as Lisa discussed in Shenyang, China last week during her session at the WSIM titled: "Captivating the Masses: The Rising Tide of Chinese Online Social Games."  Over the next year we should be able to see whether foreign microblogging sites such as Twitter adopt service channels such as online games for the rest of the world or whether this will remain a Chinese phenomenon. In addition Sina Weibo has introduced its own currency, the weibi, to go along with its online games, per a blog post on penn-olson.com

Best Buy will reopen its flagship Shanghai store after shuttering all China stores branded as Best Buy in February. The company has maintained ownership over Five Star, a local chain that aims to compete against Gome. Perhaps the newly reopened Best Buy in Shanghai will offer some game products once Beijing-based Eedoo launches the iSec console locally. The company may also opt to retail game controllers for gamers who play console-alternatives, which provide LAN multiplayer experiences using a PC, a console-like controller and a TV as the monitor. For more on that topic, read Niko's 2011 reports on China's games industry. 


Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com