Niko Partners Press Release

September 2011

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Weekly Twitter Posts

 

The CNNIC's July 2011 report said that the number of China's micro-bloggers more than tripled during the first half of this year

22 Aug 

 

According to the CNNIC, the most popular microblogging sites in China are Sina Weibo and Tencent Weibo.

22 Aug 

 

China's Real Names Verification for minors who play online games will become much stricter on Oct 1st

http://bit.ly/pZyJWa  

19 Aug 

 

Niko Partners: China's Online Games Industry Outperforms National GDP Growth -

http://conta.cc/pII1aB 

13 Aug 

 

Govt subsidies boosting Chinese online game op profits, even though foreign co's are not allowed to operate there:

 

10 Aug  

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New Niko Research: Chinese Teenage Gamers Study

35-page report, including 18 data exhibits and a comprehensive chapter on games industry regulations aimed at protecting Chinese youth. This is Niko's first study on the 13-19 year old age bracket due to the difficulty of conducting surveys of them in China.

Niko's Chinese Teenage Gamers Study provides insight and analysis based off of a survey of teenagers in China, interviews with Chinese parents, teachers, and students, and a review of relevant online games companies and regulations. The teenage cohort is important because of the impact they will have on revenue in the domestic games industry as soon as they graduate from high school. Tweens are increasingly engaged with virtual worlds and online games that target them, such as those operated by Taomee and Tencent.

 

Topics covered in this report include:

  • Profile of Chinese teenagers
  • Teenagers as consumers
  • Teenage education system
  • Online games companies targeting teens and "tweens"
  • Teenage gaming activity
  • Estimated calculations on numbers of teens, spending on games, and more

To purchase online, please visit: http://www.nikopartners.com/researchstore.  

 

The price is $3,800. To purchase directly or to bundle reports and other services for a discounted price, please contact:

Evan Van Zelfden: evan@nikopartners.com, +1 512 797 5612.

Megan Carriker: megan@nikopartners.com, +1 919 723 7607 

 
Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.

If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com