Niko News on Chinese and Southeast Asian
Video Game Markets
Volume 71
April 2011

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Weekly Twitter Posts

NetEase launched StarCraft 2 in China yesterday for 20 RMB/month, and a free trial is allowed after registration http://bit.ly/gARGQY via CoTweet

Niko will analyze new MOC regulations for games & GAPP regs in our 2011 Chinese Games Industry Annual Review & Forecast due in April via CoTweet

The beta of SC2 in China is scheduled to start March 29th, assuming that the GAPP approves the game via CoTweet

PRC MOC said icfafe rev fell 12.9% in 2010/09 but had more users. Niko analysis: game usage in icafes fell, reducing the time spent and fees. Mar 18th via CoTweet

Lisa met with Kou Xiaowei of GAPP as well as Tuo Zuhai of MOC in Beijing today for very interesting conversations with both men.
via CoTweet

Lisa Hanson is in Shanghai and Beijing this week and the San Francisco next week for Interactive Age and GDC. via CoTweet

China's MOC has approved Blizzard's Starcraft II: Wings of Liberty for Chinese launch. The GAPP must also approve prior to launch.


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The World Bank has said that the multi-billion dollar a year industry of gold farming and related third-party gaming services provides a benefit to poor nations, highlighting China and Vietnam among them, because of the income it derives for those nations. The World Bank is not condoning such activities, but saying that they are not all bad. Gamers everywhere may disagree with the bank on that point. And while it brings in money, from what Niko has learned about gold farming in China it seems that most of that money goes to the owner of the company doing the farming, and the poor souls who work 20 hours a day and live in squalid conditions are not getting much benefit at all.

After the recent news that Best Buy has closed all of its China stores (though maintains a chain of stores under a different name), it is refreshing to confirm what seems to be true by observing urban culture in Shanghai and Beijing: Apple is doing well in China selling iPhones, Macs, iTouches, iPods and now iPads. Niko will follow the progress and endeavor to calculate revenue of games downloaded for those devices as part of our emerging mobile devices coverage for China.

Netease announced official operation of StarCraft 2 in China this week. Gamers register and pay a monthly fee of 20 RMB, and then have access to both single- and multi-player modes. There is a free trial for seven hours of game play in 14 days as well (registration required). We estimate that there are at least a couple million Chinese gamers eager for this game.

Lisa Hanson has been invited to give a seminar at Stanford in the Stanford Program on Regions of Innovation and Entrepreneurship (SPRIE). The talk will take place April 27th at 12 noon and registration is required (but free of charge). The seminar is entitled "Leveling Up: The Advance of Chinese Online Game Operators in China and Beyond."


Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 336-326-5595 or megan@nikopartners.com