Niko News on Chinese and Southeast Asian
Video Game Markets
Volume 70
April 2011

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Weekly Twitter Posts

Niko will analyze new MOC regulations for games & GAPP regs in our 2011 Chinese Games Industry Annual Review & Forecast due in April via CoTweet

The beta of SC2 in China is scheduled to start March 29th, assuming that the GAPP approves the game via CoTweet

PRC MOC said icfafe rev fell 12.9% in 2010/09 but had more users. Niko analysis: game usage in icafes fell, reducing the time spent and fees. Mar 18th via CoTweet

Lisa met with Kou Xiaowei of GAPP as well as Tuo Zuhai of MOC in Beijing today for very interesting conversations with both men.
via CoTweet

Lisa Hanson is in Shanghai and Beijing this week and the San Francisco next week for Interactive Age and GDC. via CoTweet

China's MOC has approved Blizzard's Starcraft II: Wings of Liberty for Chinese launch. The GAPP must also approve prior to launch.


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Thanks to DigiCha citing a blog post by Pingdom, Niko took a look at a list of the top 29 social networking services with more than one million visitors per day that Pingdom posted. In that we can see that both RenRen and Kaixin001 are very small in the world of SNS, even if they are important in China. Qzone is #3 worldwide in terms of DAU. This shouldn't stop companies from wanting to distribute games on RenRen and Kaixin001 however, as they are the 2nd and 3rd most popular SNS sites in China behind Qzone.

Chinese online game operators would be wise to expand the business models for online games as well as expand the genres and game themes to accommodate a wider array of Chinese gamers. These gamers are afforded many options for platforms and types of games already. So in light of the changing business climate for online games in China, Giant Interactive has launched a new business model for ZT2, the second coming of its hit game ZT Online (Zhengtu Online). The original ZT Online used to offer gamers a choice to play on a F2P server or on a time-based prepaid server. The new model takes a different path and has eliminated virtual item sales, but awards virtual items to gamers on merit as well as allowing them to buy their way through the game.

Regulations are difficult to navigate in China's games market, equally tough in Vietnam's. In other parts of Asia, especially Southeast Asia, regulations for the games industry are more business-friendly - at least for now. Singapore is one country that does require games to be submitted for approval or denial before being launched, but their ratings system appears to be quite fair, singling out gruesome violence and sexuality. The nation-state is hosting a series of video talks to explore ratings systems around the world and can be viewed on the Singapore-MIT GAMBIT website.


Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving video game market of China and Southeast Asia.

Niko Partners is the premier provider of market intelligence and custom research services focused on the video game industry in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends.
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 336-326-5595 or megan@nikopartners.com